Feb 27, 2014, 6:32 PM EDT
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
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Aug 30, 2015, 10:39 PM EDT
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Aug 30, 2015, 10:34 PM EDT
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Aug 30, 2015, 9:49 PM EDT
Dixon pulls off a shocker in Sonoma.
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Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.
Aug 30, 2015, 8:47 PM EDT
Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.
Aug 30, 2015, 7:18 PM EDT
Dixon wins race, title in Sonoma in dramatic fashion.
Aug 30, 2015, 6:15 PM EDT
Will Power and Juan Montoya must fight from the back of the field following an accident.
Aug 30, 2015, 5:01 PM EDT
Robin Miller remembers Justin Wilson in this touching tribute.
Aug 30, 2015, 4:00 PM EDT
Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.
Aug 30, 2015, 3:15 PM EDT
Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.
Aug 30, 2015, 3:00 PM EDT
With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.
Aug 30, 2015, 2:45 PM EDT
Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.
Aug 30, 2015, 2:30 PM EDT
Maldonado keen to make up for his DNF in the Belgian Grand Prix at Monza.
Aug 30, 2015, 2:00 PM EDT
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Aug 30, 2015, 1:42 PM EDT
Pole-sitter Will Power claimed the fastest time in the 30-minute session.
Aug 30, 2015, 1:01 PM EDT
Mark Webber, Brendon Hartley and Timo Bernhard claim their first WEC victory since joining forces at the beginning of the 2014 season.
Aug 30, 2015, 12:00 PM EDT
Grosjean sets his sights on repeating his third-place finish in Belgium last weekend.
Aug 30, 2015, 11:00 AM EDT
“If somebody wants to go into Formula 1 and they think that they can do it from one to the next year, I think he shouldn’t try to do it.”
Aug 30, 2015, 10:13 AM EDT
While there’s no shortage of wineries in Napa Valley, few have racing tie-ins, and fewer still get a racing tie-in at Sonoma Raceway – here’s the story of the Trefethen Family Vineyards.
Aug 30, 2015, 10:04 AM EDT
Rossi wins a wet-weather thriller to regain the lead of the MotoGP world championship.
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