Feb 27, 2014, 6:32 PM EDT
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
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Jun 30, 2015, 6:01 PM EDT
Feature on Manpower to Horsepower to air during Red Bull GRC show this Sunday on NBC.
Jun 30, 2015, 1:47 PM EDT
A selection of images from the 2015 Goodwood Festival of Speed.
Jun 30, 2015, 12:00 PM EDT
SH Rallycross’ HAUS livery for Red Bull GRC this weekend screams red, white and blue.
Jun 30, 2015, 10:52 AM EDT
Given how well they’ve run this year, it was really only a matter of time until Graham Rahal and Rahal Letterman Lanigan Racing won a race.
Jun 30, 2015, 10:30 AM EDT
Luca Filippi and Matthew Brabham set for oval tests this Wednesday at Iowa Speedway.
Jun 30, 2015, 9:45 AM EDT
This weekend’s miserable conditions at Watkins Glen offered a lot of young drivers a chance to shine.
Jun 29, 2015, 9:29 PM EDT
The 2015 season is the first time Roger Penske has captained four teams on the IndyCar circuit. And it appears it will be full steam ahead with four teams going forward.
Jun 29, 2015, 8:53 PM EDT
Comedian and former late-night talk show host Jay Leno has spent his career making millions laugh. But recently, the joke was on Leno, so to speak – but in a good way.
Jun 29, 2015, 8:24 PM EDT
If you’re a big fan of the Indianapolis 500 and Indianapolis Motor Speedway, put this on your bucket list for next year.
Jun 29, 2015, 7:18 PM EDT
With five races coming up in the next six weeks, Top Fuel driver Antron Brown knows how crucial this stretch of the NHRA Mello Yello Drag Racing season will be.
Jun 29, 2015, 5:47 PM EDT
Finishing 13th in her Dale Coyne Racing Honda, Pippa Mann enjoyed the best showing of her IndyCar career in Saturday’s MAVTV 500 at Auto Club Speedway.
Jun 29, 2015, 3:37 PM EDT
Jack Hawksworth enjoyed one of his better runs of 2015 in Saturday’s MAVTV 500 at Auto Club Speedway.
Jun 29, 2015, 2:20 PM EDT
Although it’s been two days since the MAV TV 500, a number of IndyCar drivers are not going to soon forget one of the wildest races the series has seen in a long time.
Jun 28, 2015, 6:00 PM EDT
Brazilian driver ends the Formula E season with his best finish of fourth.
Jun 28, 2015, 5:33 PM EDT
Westbrook and Valiante take their second win of the year at Watkins Glen.
Jun 28, 2015, 4:30 PM EDT
The IndyCar driver finished 11th and 12th in two races at the London ePrix this weekend.
Jun 28, 2015, 3:10 PM EDT
Graham Rahal back on Twitter on Sunday after win on Saturday.
Jun 28, 2015, 3:00 PM EDT
Brazilian driver remains upbeat despite losing out on the title to bitter rival Nelson Piquet Jr.
Jun 28, 2015, 2:00 PM EDT
Brazilian driver talks about his rise from the midfield to the title across the course of the inaugural Formula E season.
Jun 28, 2015, 1:36 PM EDT
Watch a replay of yesterday’s crazy MAVTV 500 from Auto Club Speedway in Fontana either online via NBC Sports Live Extra, or on NBCSN tonight.
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