Feb 27, 2014, 6:32 PM EDT
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
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Jul 31, 2014, 9:11 PM EDT
The Acura TLX-GT will make its debut at Mid-Ohio, later than planned but still on Honda’s home weekend.
Jul 31, 2014, 5:48 PM EDT
More analysis on Dale Earnhardt Jr.’s new crew chief, Greg Ives, took center stage on Thursday’s NASCAR AMERICA on NBCSN.
Jul 31, 2014, 4:59 PM EDT
Thursday’s NASCAR AMERICA lineup…
Jul 31, 2014, 4:00 PM EDT
Malaysian FIA Formula E round moves from October to November to accommodate prime minister’s wishes.
Jul 31, 2014, 2:32 PM EDT
Ryan Hunter-Reay and Simon Pagenaud look to make headway on Team Penske teammates, while Chip Ganassi Racing seeks a six-pack of Mid-Ohio wins this weekend.
Jul 31, 2014, 1:45 PM EDT
Anthony Richardson bills himself as the Bad British Commentator, and it definitely shows through here with his malapropisms and complete lack of understanding of the sport and world of NASCAR.
Jul 31, 2014, 1:00 PM EDT
There may not be wholesale changes, based upon what NASCAR chairman Brian France said recently, but next year’s Sprint Cup schedule will look different. Based upon various sources and things we’ve heard and/or read, we’re going to chime in with our ideas and why we think that way.
Jul 31, 2014, 12:00 PM EDT
With six qualifying races left, a total of 10 more spots remain to be clinched to fill out the expanded 16-driver playoff field for this year’s 10-race Chase for the Sprint Cup.
Jul 31, 2014, 11:54 AM EDT
Legendary NASCAR driver Mark Martin is returning to Roush Fenway Racing. But don’t expect Martin, 55, to get back behind the wheel any time soon.
Jul 31, 2014, 11:01 AM EDT
If you collect NASCAR memorabilia and someone approaches you in the coming days with a deal that seems too good to be true – especially if it involves merchandise related to either Dale Earnhardt Sr. or Dale Earnhardt Jr. – it probably is.
Jul 31, 2014, 10:50 AM EDT
Ferrari’s head of Engine and Electrics, Luca Marmorini, has left the team ahead of the second half of the season.
Jul 31, 2014, 9:59 AM EDT
NBCSN will present live coverage of the IndyCar Honda Indy 200 at Mid-Ohio this Sunday at 3 p.m. ET, highlighting more than 30 hours of motorsports coverage across NBC and NBCSN this weekend.
Jul 31, 2014, 9:52 AM EDT
If at first you don’t succeed, try, try again. That’s the case for the new design of the Toyota Camry for the 2015 Sprint Cup season.
Jul 31, 2014, 8:57 AM EDT
Ed Carpenter says he’d like to expand to two cars, but it remains to be seen if this can actually come to fruition.
Jul 30, 2014, 7:12 PM EDT
Personal care brand will serve as primary backer for Stenhouse in multiple 2015 races plus work in a season-long associate role.
Jul 30, 2014, 5:38 PM EDT
NASCAR AMERICA on Wednesday includes a Denny Hamlin interview, a recap of the Hamlin penalties and Dale Earnhardt Jr. new crew chief news.
Jul 30, 2014, 5:00 PM EDT
Nelson Piquet Jr. shows Kristen Kenney how to wakeboard, on the day after Piquet bagged a podium finish in Red Bull Global Rallycross at Charlotte.
Jul 30, 2014, 4:45 PM EDT
Coming up today: Full coverage of Brickyard penalties against Joe Gibbs Racing, including reaction from driver Denny Hamlin; interview with Eldora Truck Series winner Darrell “Bubba” Wallace Jr.
Jul 30, 2014, 4:30 PM EDT
Next year, Ives will have deal with an amount of fan and media attention that dwarfs anything he’s ever encountered in the sport.
Jul 30, 2014, 4:06 PM EDT
The livery notes going into this weekend’s Honda Indy 200 at Toronto.
- NASCAR AMERICA: Thursday round-up (VIDEO) 0
- IndyCar: A crucial weekend to commence at Mid-Ohio 0
- Mark Martin returning to Roush Fenway Racing in unique role 0
- NASCAR AMERICA: Wednesday Round-Up Includes Denny Hamlin Interview (VIDEO) 3
- Greg Ives to become crew chief for Dale Earnhardt Jr. next season 12