Feb 27, 2014, 6:32 PM EST
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
Follow me @JerryBonkowski
Nov 24, 2014, 12:15 PM EST
Hammer Time in Abu Dhabi; Bird was the word for Formula E in Malaysia; a look at the NASCAR beat…
Nov 24, 2014, 11:45 AM EST
Lineups set for this week’s Abu Dhabi test.
Nov 24, 2014, 11:09 AM EST
Jordan and Ricky Taylor drop their latest.
Nov 24, 2014, 11:00 AM EST
Frances busy with charitable efforts during and after the NASCAR season.
Nov 24, 2014, 10:30 AM EST
Danica Patrick will be in another GoDaddy ad, with an intriguing guest star.
Nov 24, 2014, 10:00 AM EST
Felipe Massa and Sergio Perez the only drivers to benefit from double points in Abu Dhabi.
Nov 24, 2014, 9:00 AM EST
However, simply getting to the race must go down as an achievement for the backmarkers.
Nov 24, 2014, 8:13 AM EST
Mattiacci out, Arrivabene in as Ferrari team principal.
Nov 24, 2014, 8:00 AM EST
Gutierrez finishes as the lead Sauber in a lowly 15th place on Sunday.
Nov 23, 2014, 6:10 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 23, 2014, 6:00 PM EST
The Charlotte and Texas brawls from this year’s Chase are still resonating weeks after they occurred.
Nov 23, 2014, 5:17 PM EST
Marcos Ambrose is wasting little time in his return to racing V8 Supercars in his native Australia.
Nov 23, 2014, 4:30 PM EST
A wild concept collaboration for Gran Turismo 6 between the Bowtie and famous race car builder Chaparral.
Petty’s 1988 Daytona wreck sold as prelude to upcoming auction of NASCAR Hall of Famer Cotton Owens estate
Nov 23, 2014, 3:53 PM EST
The remains of Richard Petty’s crashed 1988 Pontiac Grand Prix from the 1988 Daytona 500 sold Saturday, a prelude of an even larger auction of late NASCAR Hall of Famer Cotton Owens’ estate on Dec. 6.
Nov 23, 2014, 2:30 PM EST
This weekend is the first without a NASCAR race since mid-July.
Nov 23, 2014, 2:00 PM EST
For the last time in 2014, we round up all of the action in the paddock as Lewis Hamilton became Formula 1 world champion for the second time.
Nov 23, 2014, 1:30 PM EST
It’s not enough to beat McLaren in the constructors’, but a great result nevertheless for Hulkenberg and Perez in Abu Dhabi.
Nov 23, 2014, 1:15 PM EST
Lotus laughs rather than cries after a fitting end to its challenging 2014 season.
Nov 23, 2014, 12:45 PM EST
Quite a drive from Daniel Ricciardo, primarily aided by start on primes.
- Weekend wrap: Lewis Hamilton back on top of the F1 mountain 0
- Maurizio Arrivabene replaces Marco Mattiacci as Ferrari team principal 3
- Abu Dhabi GP Paddock Notebook – Sunday 0
- Hamilton calls second title victory “the greatest day of my life” 3
- Hamilton clinches second F1 world title by winning Abu Dhabi GP 10
- The Final Showdown: Hamilton and Rosberg prepare for one final battle in Abu Dhabi 0
- Vettel and Ricciardo to start Abu Dhabi GP from pit lane 0