Feb 27, 2014, 6:32 PM EST
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
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Jan 26, 2015, 9:36 AM EST
A long layoff has drivers such as Danica Patrick ready ‘to take out this aggression somewhere right now.’
Jan 25, 2015, 11:33 PM EST
A big fan of the Rolex 24 at Daytona, Dale Earnhardt Jr. posed a rather interesting question to his Twitter followers: Could NASCAR ever do — let alone consider — a 24-hour race?
Jan 25, 2015, 7:34 PM EST
Nemechek, Elliott victorious in late model doubleheader Sunday at Cordele, Ga.
Jan 25, 2015, 6:00 PM EST
Land once earmarked for a new NASCAR track in New York will instead become a big box and manufacturing complex.
Jan 25, 2015, 5:38 PM EST
Patrick had fun Sunday taking part in a children’s Q-and-A session at the NASCAR Hall of Fame. But she’s also ready to start her third full season of Sprint Cup racing.
Jan 25, 2015, 4:44 PM EST
Gordon will be part of a rotation of driver analysts for Fox Sports’ coverage of the NASCAR XFINITY Series in 2015.
Jan 25, 2015, 3:42 PM EST
Cyril Abiteboul also says Renault is pushing to cut Mercedes’ 2014 horsepower advantage in half by this year’s season opener.
Jan 25, 2015, 2:57 PM EST
Jack Roush isn’t used to being hung up on, but Jeff Gordon’s stepfather and business manager did so twice when the Cat in the Hat wanted to sign Gordon to drive a Ford in 1992.
Jan 25, 2015, 2:22 PM EST
Ganassi back on top at Rolex 24 at Daytona.
Jan 25, 2015, 1:58 PM EST
Rolex Watch USA will continue to sponsor the Rolex 24 at Daytona, a partnership that began 23 years ago, the watch company and Daytona International Speedway have announced.
Jan 25, 2015, 1:15 PM EST
Bill Elliott originally wanted son Chase in a Ford when he began his racing career. But when a deal couldn’t be worked out, the Elliott’s took a deal offered by Rick Hendrick and Chevrolet.
Jan 25, 2015, 12:20 PM EST
Sunday has dawned at the 53rd Rolex 24 at Daytona.
Jan 25, 2015, 12:05 PM EST
The NASCAR Sprint Cup rookie of the year has been busy helping the No. 02 Ganassi team stay in contention at the Rolex 24.
Jan 25, 2015, 11:14 AM EST
The Chili Bowl champion and future NASCAR K&N East driver assesses his night in a Super Late Model car at New Smyrna Speedway.
Jan 25, 2015, 2:10 AM EST
An early mistake from Ken Roczen shuffled him to the back of the field and resulted in him giving up the points lead.
Jan 25, 2015, 1:55 AM EST
Cooper Webb retained the points lead in the 250 Class but had some pointed words for Tyler Bowers after the race.
Jan 24, 2015, 11:10 PM EST
The 53rd Rolex 24 at Daytona is now underway.
Jan 24, 2015, 10:50 PM EST
UPDATED: A pair of disqualifications involving two of Abreu’s NASCAR K&N Pro Series East teammates elevate the Chili Bowl champion to a 13th place finish.
Jan 24, 2015, 7:06 PM EST
Coon will work on MRN Radio’s live qualifying and race broadcasts in 2015.
Jan 24, 2015, 5:23 PM EST
Since resigning from Ferrari last fall, Montezemolo has taken over as CEO of an Italian airline and joined the board of directors for F1’s controlling shareholder.
Video from NASCAR America
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