Feb 27, 2014, 6:32 PM EDT
As Dale Earnhardt Jr. goes, so goes NASCAR.
If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.
NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.
“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.
“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”
In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?
Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.
But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.
“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”
Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.
Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.
France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.
“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”
Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.
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Sep 2, 2014, 7:30 PM EDT
The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.
Sep 2, 2014, 7:03 PM EDT
NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.
Sep 2, 2014, 6:34 PM EDT
The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.
Sep 2, 2014, 6:00 PM EDT
400 miles. 2 Chase Grid spots. It all comes down to Saturday night.
Sep 2, 2014, 4:45 PM EDT
Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.
Sep 2, 2014, 4:00 PM EDT
Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.
Sep 2, 2014, 3:15 PM EDT
Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.
Sep 2, 2014, 2:45 PM EDT
Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“
Sep 2, 2014, 2:15 PM EDT
Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.
Sep 2, 2014, 1:45 PM EDT
Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.
Sep 2, 2014, 1:30 PM EDT
Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.
Sep 2, 2014, 1:03 PM EDT
Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.
Sep 2, 2014, 12:17 PM EDT
What was Haas Formula is now Haas F1 Team as part of a new brand rollout.
Sep 2, 2014, 11:00 AM EDT
United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.
Sep 2, 2014, 10:00 AM EDT
Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.
Sep 2, 2014, 9:00 AM EDT
MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Video from NASCAR America
- Gene Haas’ F1 team changes team name, launches new pages 3
- Cindric proposes IndyCar champion Will Power will run No. 1 in 2015 2
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 3
- Honda preps for first simulations, expresses confidence it can match Mercedes 5
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1