Skip to content

Brian France: Daytona 500 win good for Dale Earnhardt Jr., good for NASCAR

Feb 27, 2014, 6:32 PM EDT

Photo: Rainier Ehrhardt/Getty Images Getty Images

As Dale Earnhardt Jr. goes, so goes NASCAR.

If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.

NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.

“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.

“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”

In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?

Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.

But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.

“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”

Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.

Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.

France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.

“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”

Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.

Follow me @JerryBonkowski

Latest Posts
  1. Audi: Rumors of potential F1 entry just “pure speculation”

    Oct 25, 2014, 6:00 PM EDT

    AudiDuval1 Getty Images

    The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.

  2. NASCAR Trucks: Crafton still controls title race, but Bubba looming larger

    Oct 25, 2014, 4:30 PM EDT

    Kroger 200 - Qualifying Getty Images

    Battle for Truck Series championship becomes three-horse race.

  3. Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville

    Oct 25, 2014, 4:04 PM EDT

    (Robert Laberge/NASCAR via Getty Images) Getty Images

    Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.

  4. Ricky Stenhouse Jr., Justin Allgaier trying to bounce back after missing Talladega

    Oct 25, 2014, 2:28 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.

  5. Haas: Starting F1 team my biggest challenge yet

    Oct 25, 2014, 1:30 PM EDT

    Gene Haas Formula One Press Conference Getty Images

    Says first five years in F1 are about surviving, but cannot see the project failing.

  6. Kevin Harvick quickest in final Sprint Cup practice at Martinsville

    Oct 25, 2014, 1:04 PM EDT

    Goody's Headache Relief Shot 500 - Practice Getty Images

    Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”

  7. COTA set to provide Vettel with a dose of nostalgia

    Oct 25, 2014, 12:30 PM EDT

    F1 US Grand Prix Auto Racing AP

    German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.

  8. Dale Jr. Foundation gives brand new 2015 Corvette to ailing fan

    Oct 25, 2014, 12:30 PM EDT

    (Photo courtesy WITN.com) (Photo courtesy WITN.com)

    Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.

  9. Danica Patrick angry with NASCAR over ‘Dega qualifying, questions its diversity program

    Oct 25, 2014, 12:00 PM EDT

    Goody's Headache Relief Shot 500 - Qualifying Getty Images

    Patrick not afraid to tackle thorny topics yesterday at Martinsville.

  10. Bubba Wallace honors Wendell Scott by earning pole for Martinsville Truck race

    Oct 25, 2014, 11:35 AM EDT

    (Jared C. Tilton/Getty Images) Getty Images

    On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.

  11. Karthikeyan: F1 completely unsustainable for small teams

    Oct 25, 2014, 11:30 AM EDT

    F1 Grand Prix Of India Getty Images

    Former HRT driver casts his damning judgement on the current cost crisis in F1.

  12. Will the top powers in F1 now get the message about the cost crisis? Don’t count on it

    Oct 25, 2014, 10:30 AM EDT

    AUTO-PRIX-JPN-F1 Getty Images

    The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.

  13. Jimmie Johnson, Jeff Gordon pace early-morning Sprint Cup practice at Martinsville

    Oct 25, 2014, 10:03 AM EDT

    (Mike Ehrmann/Getty Images) Getty Images

    Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.

  14. Sir Jack Brabham’s life and legacy celebrated in special event at Silverstone

    Oct 25, 2014, 9:30 AM EDT

    Australian F1 Grand Prix - Race Getty Images

    Over 400 people attend special event in celebration of Brabham’s life and legacy.

  15. Maldonado hoping for strong finish to 2014 season

    Oct 25, 2014, 8:30 AM EDT

    F1 Grand Prix of Japan - Practice Getty Images

    Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.

  16. Moto GP: Marquez breaks pole position record in Malaysia

    Oct 25, 2014, 7:00 AM EDT

    MOTO-PRIX-MAS Getty Images

    Yet another record falls to the Spanish sensation in Malaysia.

  17. Marussia also set to miss United States GP

    Oct 25, 2014, 5:48 AM EDT

    AUTO-PRIX-RUS-PRACTICE Getty Images

    Bernie Ecclestone claims that there will be just 18 cars racing in Austin.

  18. Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus

    Oct 24, 2014, 11:50 PM EDT

    (Patrick Smith/Getty Images) Getty Images

    In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.

  19. ‘Hey, I’m Kevin (Harvick), welcome to Outback. Can I get you a table?’ (with video)

    Oct 24, 2014, 11:32 PM EDT

    (Photo courtesy Outback Steakhouse) (Photo courtesy Outback Steakhouse)

    In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.

  20. Jeff Gordon delivers 1 millionth meal for Drive To End Hunger to 89-year-old race fan

    Oct 24, 2014, 10:30 PM EDT

    (Photo courtesy WFMYnews2.com) (Photo courtesy WFMYnews2.com)

    On Thursday, Jeff Gordon delivered the one millionth meal served by one of Gordon’s key sponsors, the Drive To End Hunger.

Video from NASCAR America

Remembering the Hendrick Motorsports plane crash
Top 10 NASCAR Driver Searches
  1. R. Preece (1942)
  2. K. Busch (1665)
  3. M. Kenseth (1512)
  4. R. Newman (1410)
  5. L. Cassill (1290)
  1. D. Coby (1259)
  2. K. Kahne (1192)
  3. B. Keselowski (1182)
  4. W. Pitkat (1171)
  5. J. Johnson (1169)