Skip to content

Brian France: Daytona 500 win good for Dale Earnhardt Jr., good for NASCAR

Feb 27, 2014, 6:32 PM EDT

Photo: Rainier Ehrhardt/Getty Images Getty Images

As Dale Earnhardt Jr. goes, so goes NASCAR.

If Junior wins races – and potentially and finally wins a Sprint Cup championship – it would likely be the big shot in the arm NASCAR needs to completely recover from several years of struggling at-track attendance and slumping TV ratings.

NASCAR chairman Brian France alluded to that back in 2009 and it remains as relevant today as it did when France first said that.

“It’s sort of like when the NBA doesn’t have the L.A. Lakers or Boston – a couple of their key historic franchises – in the race, that impacts the league,” France said in an interview back then with the Charlotte Observer. “We’re in the same boat.

“Our No.1 franchise, which happens to be Dale Jr. right now, (when he struggles) that’s going to have some impact on his fan base. It just does. … He has won a lot of races in the past. We could have a resurgence and the world would be a better place.”

In light of Earnhardt’s win in Sunday’s Daytona 500, the second time in 10 years that he’s won the Great American Race, could 2014 be both Earnhardt’s year and NASCAR’s year?

Granted, there’s still 35 races to go – including the 10-race Chase for the Sprint Cup, NASCAR’s marquee event of the season.

But Earnhardt’s win at Daytona has certainly got NASCAR fans, particularly Earnhardt’s large Junior Nation, excited and hopeful.

“Any time his fanbase gets revved up, that’s a good thing,” France said in an interview Wednesday with SportingNews.com. “That’s good for him, and that’s good for us.”

Earnhardt has been so excited since Sunday’s win that after several years of prodding from fans, he finally took to Twitter late Sunday evening and has continued to post a number of entries, particularly from his celebratory media tour that has crossed the country since then.

Needless to say, Earnhardt’s tweets have helped rev up what had been a somewhat dormant Junior Nation in recent years.

France covered a number of topics with SN, but the conversation drifted back to Earnhardt and his big win, his first time in victory lane in 55 races, dating back to 2012, and his third overall victory since the start of the 2007 season.

“The really great thing is how authentic he’s been throughout the week here as he’s doing (on Junior’s promotional media tour),” France said. “That’s great. We’ll have to see (how much of an impact Earnhardt’s win will have over the entire season).”

Earnhardt has been voted by fans as NASCAR’s Most Popular Driver the last 11 years, second most to Bill Elliott’s stout mark of 16 years as the sport’s most popular driver.

Follow me @JerryBonkowski

Latest Posts
  1. Highlights of IndyCar’s Honda Indy 2 in Toronto (VIDEO)

    Jul 23, 2014, 12:00 PM EDT

    ConwayTOR3 AP

    Video highlights from the Honda Indy 2 in Toronto on Sunday.

  2. IMSA: Sage Karam joins CGR lineup at IMS

    Jul 23, 2014, 11:00 AM EDT

    Karam01 Getty Images

    Sage Karam fills in for Memo Rojas at IMS for the TUDOR Championship race this weekend.

  3. NASCAR: Logano interview makes one young writer’s dream come true

    Jul 23, 2014, 10:15 AM EDT

    LoganoAT Getty Images

    University student gets to interview Joey Logano at New Hampshire, and fortuitous timing before his day ended early due to contact with Morgan Shepherd.

  4. NASCAR: Mudsummer Classic at Eldora looks for a solid sequel

    Jul 23, 2014, 9:43 AM EDT

    The CarCash Mudsummer Classic Getty Images

    Eldora Truck race tonight seeks to be as good as the original.

  5. NASCAR: Rudd, Jarrett, Bobby Labonte look back on Brickyard 400 triumphs

    Jul 22, 2014, 8:33 PM EDT

    Ricky Rudd Getty Images

    Time has not lessened the significance of winning at Indy for these three NASCAR standouts.

  6. NASCAR: This time at Indy, it’s just stock cars for Kurt Busch

    Jul 22, 2014, 7:13 PM EDT

    (Photo: Scott Halleran/Getty Images) Getty Images

    The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.

  7. IndyCar: Want Juan Pablo Montoya’s penthouse? It’ll cost you – a lot

    Jul 22, 2014, 5:54 PM EDT

    montoya3 Getty Images

    The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…

  8. NASCAR: Roush camp looking for speed in Michigan test

    Jul 22, 2014, 4:10 PM EDT

    AAA Texas 500 Getty Images

    Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.

  9. Indy’s new scoring pylon is quite colorful (PHOTOS)

    Jul 22, 2014, 3:00 PM EDT

    Credit: Indianapolis Motor Speedway Credit: Indianapolis Motor Speedway

    The new, 92-foot pylon is made up of four LED panels capable of video animations that relay race info to fans.

  10. MRTI: Cape’s Toronto sweep; Burkett’s latest videos; other odds and ends

    Jul 22, 2014, 2:00 PM EDT

    MazdaRoadToIndy

    Recapping the future stars of IndyCar in action at Toronto this weekend.

  11. Report: Mexican Grand Prix set for 2015 return?

    Jul 22, 2014, 1:47 PM EDT

    Grand Premio Tecate Getty Images

    A report from Mexico says that Bernie Ecclestone has signed a five-year pact to bring F1 to Mexico City’s Autodromo Hermanos Rodriguez starting next season.

  12. IndyCar: Hinchcliffe continues to endure home race house of horrors

    Jul 22, 2014, 1:00 PM EDT

    HinchTOR3 Getty Images

    A miserable home weekend in Toronto strikes James Hinchcliffe yet again.

  13. Claire Williams gives vote of confidence for Felipe Massa

    Jul 22, 2014, 12:41 PM EDT

    F1 Grand Prix of China - Practice Getty Images

    Williams’ deputy team principal on Massa: “He is mature enough – and has enough experience in the sport – to realize that sometimes, things don’t go your way.”

  14. Realistically, could Toronto IndyCar shift date to CTMP?

    Jul 22, 2014, 11:55 AM EDT

    CTMPWide Getty Images

    Given politics, dates and dreams, could an IndyCar race at CTMP be possible?

  15. Formula E: Jerome d’Ambrosio confirmed with Dragon Racing

    Jul 22, 2014, 11:30 AM EDT

    JDAFE Getty Images

    Ex-F1 shoe Jerome d’Ambrosio gets signed up for new FE series.

  16. Kyle Larson, Scott Dixon, Tony Kanaan featured in Cottonelle ads (VIDEO)

    Jul 22, 2014, 11:00 AM EDT

    LarsonCottonelle Getty Images

    Kyle Larson’s got a new house, a new kid on the way and now a new Cottonelle ad he might not be able to live down.

  17. Report: Toto Wolff speaks out against F1′s double points finale

    Jul 22, 2014, 10:08 AM EDT

    Spanish F1 Grand Prix - Practice Getty Images

    Mercedes’ Toto Wolff calls double points “unfair.”

  18. IndyCar: Toronto weekend analysis, musings and observations

    Jul 22, 2014, 9:25 AM EDT

    TorontoAnalysis Getty Images

    MST’s Tony DiZinno recaps the weekend in Toronto, that featured a host of surprises.

  19. IndyCar: Gaps grow, but few major changes in points over last month

    Jul 22, 2014, 8:26 AM EDT

    TorontoLeadPts Getty Images

    The stretch of six races in four weekends is over, as is the stretch of doubleheader weekends for the 2014 Verizon IndyCar Series season. Here’s the points breakdown.

  20. Chase Elliott keeps winning, but he’s not finished capturing checkered flags this season by any stretch

    Jul 22, 2014, 1:38 AM EDT

    Chase Elliott after Saturday's win at Chicagoland Speedway. (AP Photo/Nam Y. Huh) AP

    With the third win of his rookie Nationwide Series career, Chase Elliott continued to make it look easy in this past Saturday night’s EnjoyIllinois.com 300 at Chicagoland Speedway.

More from NASCAR America

Keselowski in championship form

Featured video

Inside scoop with Adrian Sutil
Top 10 NASCAR Driver Searches
  1. K. Kahne (791)
  2. C. Edwards (701)
  3. J. Gordon (645)
  4. T. Stewart (601)
  5. B. Scott (562)