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BHA announces The Collection Auto Group and Castrol as sponsors; driver TBD

Feb 28, 2014, 11:04 AM EDT

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Several key pieces of the Bryan Herta Autosport 2014 IndyCar puzzle have been completed, with an announcement Friday confirming some new commercial partners, its car number and the official team name.

The Collection Auto Group (CAG), Ohio’s largest dealer of luxury vehicles, will join Castrol as a sponsor of the No. 98 BHA entry in the 2014 IndyCar Series. As part of the partnership, Castrol will become the primary motor oil of The Collection Auto Group.

“The Collection Auto Group’s focus on speed and customer service blends perfectly with the speed and technology of Indycar,” team co-owner Herta said in a release. “The CAG is a flagship partner under our new Castrol sponsorship, and I’m personally very pleased to welcome them to the team and sport.”

The logo will appear at three races: Mid-Ohio, the Grand Prix of Indianapolis and the 98th running of the Indianapolis 500. The announcement was made Friday at the Cleveland Auto Show.

BHA reverts to its original name, rather than the Barracuda Racing moniker it has had for two years. This news indirectly confirms that Barracuda Networks will not be returning to the team as primary sponsor in 2014.

The number 98, too, stays on as the team’s car number. When INDYCAR released the Leaders’ Circle entrants last week, BHA was listed without a car number.

As to the driver front, the front-runner all offseason has been Luca Filippi, the Italian who raced in four races over three weekends for the team the second half in 2013. Back at the Austin F1 weekend, we reported he was close to a deal. JR Hildebrand ran the remaining two California races the back half of 2013, and nearly won at Fontana before an engine issue.

The offseason has dragged on though without major movement, and when BHA tested at Sebring earlier this month, the team had 2013 Indy Lights driver Jack Hawksworth in the car.

There could be others in the frame as well, depending on the potential amount of budget they could bring to the table.

But with exactly one month until opening practice at St. Petersburg on March 28, and a little more than two weeks until preseason testing at Barber Motorsports Park, the clock is ticking.

If you want a bit of humor though, here’s a flashback to the 1998 CART race at Road America, when Herta’s Shell-sponsored car for Team Rahal was attacked by a Castrol-sponsored car, driven by Alex Barron for Dan Gurney’s All American Racers team. The AAR squad ran Castrol sponsorship in CART from 1996 through its last year in 1999.

  1. racefanbill - Feb 28, 2014 at 11:47 AM

    Interesting. I was wondering who the Collection Auto Group was. They had advertising banners in an event at another sport in Ohio recently, the ITF ( International Tennis Federation) Federation Cup tennis tournament in Cleveland a couple of weeks ago. Sports definitely boosts name recognition for companies.

  2. manik56 - Feb 28, 2014 at 12:47 PM

    Christiano Da Matta seems like he is due for a comeback next, right?

  3. testover6370 - Feb 28, 2014 at 1:24 PM

    Interesting with the Castrol sponsorship. Didn’t they just pull out of their NHRA sponsorship with Force? Depending on the scope of this deal this might be a surprisingly strong indicator in how Indycar is regarded. Turning the corner on the sponsorship front? I hope so.

    I like Hildebrand and he did do a great job in his races for BHA, but Filippi is a real talent and exciting to watch. He nearly made the Fast 6 in Ohio qualy before putting it into the tires if I recall correctly.

  4. testover6370 - Feb 28, 2014 at 1:59 PM

    And watching that video – I’m not as opposed to the DW-12’s looks as many other fans, but you can’t help but miss those stunning CART cars, Road America, the announcers… Man I hope the cars look that fast and sleek again soon, and that Indycar is back at Road America.

  5. bigdcart - Mar 1, 2014 at 10:41 AM

    I saw Herta’s show car on display at the Cleveland Auto Show with the CAG stick on the front. Good job Bryan. Now if we just had our Grand Prix back…

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