Feb 28, 2014, 1:32 PM EST
Dale Earnhardt Jr. wasn’t the only winner emerging from Sunday’s Daytona 500.
Just one day after Earnhardt crossed the finish line and took the checkered flag in his second career victory of the Great American Race, Lionel Racing began selling and producing a die-cast model of Junior’s 500-winning car.
And even though it’s only been five days since Junior’s Daytona triumph, the new version is already on track to become the best-selling car in Lionel Racing’s fleet ever since it became the Official Die-Cast of NASCAR in 2010, the company said in a press release on Friday.
According to the company, “Just 12 hours after Earnhardt took the checkered flag in the sport’s biggest race of the season, sales of the die-cast were more than double the first full day’s sales of any previous win car – including Earnhardt’s ‘The Dark Knight Rises’ Michigan Win car from 2012.”
The company said that as of Monday, die-cast orders on the company’s web site were selling at a rate of more than 100 per hour, with similar record levels trending at distributors and dealers.
Follow me @JerryBonkowski
- Alexander Rossi confirms return to GP2 in 2015 with Racing Engineering 0
- FIA issues updated F1 entry list including “Manor Marussia” 0
- Fernando Alonso thanks fans for support following crash 0
- Barcelona F1 2nd Test Paddock Notebook – Thursday 0
- Massa fastest for Williams as final F1 pre-season test begins 5
- Ron Dennis clears up Alonso crash rumors; confirms he was briefly knocked unconscious but was not concussed 3
- McLaren confirms Alonso leaves hospital, and is out for final test 0