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Die-cast commemorating Dale Earnhardt Jr.’s Daytona 500 win set to become best-seller

Feb 28, 2014, 1:32 PM EDT

(Photo courtesy LionelRacing.com) (Photo courtesy LionelRacing.com)

Dale Earnhardt Jr. wasn’t the only winner emerging from Sunday’s Daytona 500.

Just one day after Earnhardt crossed the finish line and took the checkered flag in his second career victory of the Great American Race, Lionel Racing began selling and producing a die-cast model of Junior’s 500-winning car.

And even though it’s only been five days since Junior’s Daytona triumph, the new version is already on track to become the best-selling car in Lionel Racing’s fleet ever since it became the Official Die-Cast of NASCAR in 2010, the company said in a press release on Friday.

According to the company, “Just 12 hours after Earnhardt took the checkered flag in the sport’s biggest race of the season, sales of the die-cast were more than double the first full day’s sales of any previous win car – including Earnhardt’s ‘The Dark Knight Rises’ Michigan Win car from 2012.”

The company said that as of Monday, die-cast orders on the company’s web site were selling at a rate of more than 100 per hour, with similar record levels trending at distributors and dealers.

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