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Robby Gordon’s stadium trucks series signs Traxxas as new presenting sponsor

Mar 5, 2014, 10:37 AM EDT

robby gordon

Former NASCAR and IndyCar driver Robby Gordon‘s stadium trucks series continues to grow in its second season.

The series, which will be televised for the second straight year on NBC and the NBC Sports Network, will be rebranded this season, now that Traxxas has come on board as a presenting sponsor for the full schedule.

The series will now be known as SPEED Energy Formula Off-Road Series Presented by Traxxas.

“Traxxas has been a major supporter of SST/Formula Off-Road Series since its inception and the brand continues to realize the marketing capabilities of our unique series by taking this presenting role after fielding two trucks in the Series in our first season,” Gordon said in a statement.

The series kicks off a 13-event schedule on March 28-30 in the Grand Prix of St. Petersburg (Fla.). Other cities on the 2014 circuit are Long Beach, Calif., Indianapolis; Detroit; Austin, Texas; Toronto, Canada; Costa Mesa, Calif.; San Diego and the season-ending event Nov. 3-7 in Las Vegas.

Traxxas is one of the largest manufacturers of radio control vehicles in the world – including cars, trucks, boats and helicopters – and touts itself as “the Fastest Name in Radio Control.”

“Being associated with the Formula Off-Road Series provides the perfect forum for Traxxas to showcase the extreme capabilities and incredible fun that our vehicles deliver,” Traxxas President Mike Jenkins said. “The SSTs are fast, jump and fly high, just as their scaled-down Traxxas R/C replicas. The Formula Off-Road Series allows us to market our trucks and cars directly to one of our most targeted groups of customers and put our products in their hands to experience and enjoy.”

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  1. packerpride03 - Mar 5, 2014 at 11:57 AM

    Would be sweet if you guys covered more off road racing.

  2. testover6370 - Mar 5, 2014 at 12:01 PM

    Do the parties that come together for naming rights agreements ever consider how easy the name will be to remember, let alone say? Because the harder it is, the more people are just going to ignore the sponsor’s name.

    -Sprint Cup works brilliantly
    -Izod Indycar Series worked well enough, enough people actually said Izod
    -Tudor United Sports Car Series is losing steam on that name, I’m seeing more and more people just call it IMSA, some TUSCC to at least somewhat acknowledge Tudor, others USCC, its all over the place.
    -SEFORPBT? Forget about it. That’s a name only a mother and a business school student could love.

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