Mar 7, 2014, 3:00 PM EST
The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.
Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.
Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.
If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.
They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.
For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.
In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.
This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya‘s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.
The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.
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Going back to his dirt track roots, Ricky Stenhouse Jr. finished eighth in the fifth annual Great Clips Battle at the Center in DuQuoin, Ill., on Saturday.
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The XFINITY Series driver for Richard Childress Racing marries girlfriend Haley Carey.
UPDATED — Highway to Hell(cat): Owner wrecks 707-hp Dodge Challenger SRT Hellcat one hour after buying it
Dec 21, 2014, 2:54 PM EST
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Dec 21, 2014, 2:30 PM EST
The Outlaw takes on the Indianapolis 500 and the Coca-Cola 600 in the same day.
Dec 21, 2014, 1:00 PM EST
Vickers made his full-time return to Sprint Cup action in 2014, which in itself was a victory.
Dec 21, 2014, 12:26 PM EST
Paul Menard had a decent season at times in 2014, but fell short of making the Chase in the final qualifying race.
Dec 20, 2014, 11:42 PM EST
New York State’s Empire Racing took the three fastest spots as ARCA completed a two-day open test at Daytona International Speedway.
Dec 20, 2014, 9:11 PM EST
See NHRA great John Force like you’ve never seen him in this video, shot mainly through the eyes of his grandsons Jacob and Noah.
Dec 20, 2014, 8:16 PM EST
Dr. Dick Berggren will receive yet another prestigious honor in his career. He’ll be inducted into the Maine Motorsports Hall of Fame in April 2015.
Dec 20, 2014, 7:00 PM EST
The staff at New Hampshire Motor Speedway got into the holiday spirit, caroling with a unique NASCAR twist in a newly-released video.
Dec 20, 2014, 6:29 PM EST
Matt Henderson, Henderson Motorsports, and local businesses deliver presents and gifts to family in La Crosse, Wisconsin.
Dec 20, 2014, 5:29 PM EST
Times Square’s ‘ball drop’ will have nothing on Indianapolis as it lowers an Indy Car as the final seconds of 2014 tick off.
Dec 20, 2014, 4:30 PM EST
Michael Tatoian has been able to help bring additional events to the Monster Mile beyond its two NASCAR weekends.
Dec 20, 2014, 4:00 PM EST
Carl Edwards was the most sought-after Sprint Cup free agent in 2014. After more than a decade with Roush Fenway Racing, Edwards announced he will be driving for Joe Gibbs Racing in 2015.
Dec 20, 2014, 3:35 PM EST
Red Bull Straight Rhythm is a one-of-a-kind event, featuring an “unwound” supercross track and head-to-head racing. Tune in to NBC to see how it all played out.
Dec 20, 2014, 2:00 PM EST
BayernLB sues Ecclestone and his family holding for 345 million Euros.
Dec 20, 2014, 1:00 PM EST
Dillon made a big first impression and then quietly learned the ropes in Sprint Cup.
Video from NASCAR America
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