Mar 7, 2014, 3:00 PM EDT
The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.
Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.
Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.
If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.
They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.
For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.
In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.
This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya‘s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.
The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.
Sep 1, 2015, 9:19 AM EDT
Hulkenberg announces two-year extension with Force India F1.
Sep 1, 2015, 9:00 AM EDT
NBCSN’s Townsend Bell checks in for the final IndyCar installment of “Ten with Townsend” for 2015, after Sonoma.
Aug 31, 2015, 6:45 PM EDT
MotorSportsTalk’s Tony DiZinno reflects on the latest championship achieved by Scott Dixon and the Target Chip Ganassi Racing team.
Aug 31, 2015, 5:35 PM EDT
Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.
Aug 31, 2015, 12:42 PM EDT
Rosberg is now a dad.
Aug 31, 2015, 12:27 PM EDT
Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.
Aug 31, 2015, 11:59 AM EDT
IndyCar’s biggest underdog driver, team has their day at Sonoma.
Aug 31, 2015, 9:00 AM EDT
The rest of the stories of note, to cap off the IndyCar season at Sonoma.
Aug 30, 2015, 10:39 PM EDT
It wasn’t the result, but the strength, of Oriol Servia in Justin Wilson’s car this weekend that shown through.
Aug 30, 2015, 10:34 PM EDT
A look at how the championship hopes for the three drivers ended in the GoPro GP of Sonoma.
Aug 30, 2015, 9:49 PM EDT
Dixon pulls off a shocker in Sonoma.
Aug 30, 2015, 9:17 PM EDT
Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.
Aug 30, 2015, 8:47 PM EDT
Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.
Aug 30, 2015, 7:18 PM EDT
Dixon wins race, title in Sonoma in dramatic fashion.
Aug 30, 2015, 6:15 PM EDT
Will Power and Juan Montoya must fight from the back of the field following an accident.
Aug 30, 2015, 5:01 PM EDT
Robin Miller remembers Justin Wilson in this touching tribute.
Aug 30, 2015, 4:00 PM EDT
Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.
Aug 30, 2015, 3:15 PM EDT
Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.
Aug 30, 2015, 3:00 PM EDT
With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.
Aug 30, 2015, 2:45 PM EDT
Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.
- Hulkenberg extends contract with Force India for two more years 0
- Ten with Townsend: Sonoma and 2015 IndyCar debrief 0
- Dixon’s latest title a story of consistency, comeback, typical “Ice Man” cool 0
- Double points reverse Montoya’s IndyCar championship hopes (VIDEO) 17
- Scott Dixon captures Sonoma race win and 2015 IndyCar championship (VIDEO) 16
- Robin Miller pays tribute to Justin Wilson (VIDEO) 3
- WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN 1