Mar 7, 2014, 3:00 PM EST
The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.
Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.
Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.
If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.
They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.
For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.
In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.
This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya‘s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.
The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.
Nov 23, 2014, 10:56 AM EST
Second and third for Massa and Bottas caps an incredible 2014 season for Williams.
Nov 23, 2014, 10:13 AM EST
British driver wins his second F1 championship in Abu Dhabi as title rival Nico Rosberg fails to finish in the points.
Nov 23, 2014, 9:45 AM EST
An engine failure for Nico Rosberg leaves Hamilton free to win the race under the lights in Abu Dhabi and clinch his second world title.
Nov 23, 2014, 8:30 AM EST
F1′s feeder series comes to a close in Abu Dhabi on Sunday.
Nov 23, 2014, 7:45 AM EST
The third tier single seater series comes to a close in Abu Dhabi, with Alex Lynn winning the championship.
Nov 23, 2014, 7:15 AM EST
Nico Rosberg will lead the grid away for the 11th and final time in 2014 later today.
Nov 23, 2014, 6:45 AM EST
Nico Rosberg and Lewi Hamilton’s date with destiny awaits in Abu Dhabi today.
Nov 23, 2014, 6:30 AM EST
Spaniard responds to comments made by Ferrari team principal Marco Mattiacci earlier this week.
Nov 23, 2014, 6:00 AM EST
The 2014 Formula 1 season has been a sensational one, but the championship will finally be decided today in Abu Dhabi. Will it be Lewis or Nico?
Nov 23, 2014, 5:48 AM EST
Changes made to the cars overnight warrant another penalty for Red Bull.
Nov 23, 2014, 1:57 AM EST
“I believe in miracles but not this time. Lewis Hamilton has got this.”
Nov 22, 2014, 11:21 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 22, 2014, 6:15 PM EST
Will Owen, who impressively won the 2014 USF2000 race as a rookie at Indianapolis Motor Speedway this past May, is moving up the racing ladder.
Nov 22, 2014, 5:52 PM EST
Something a bit quicker than nine little reindeer…
Marco Andretti, Will Power, AJ Allmendinger go back to roots in big karting race this weekend in Las Vegas
Nov 22, 2014, 5:15 PM EST
Marco Andretti, reigning IndyCar champ Will Power and NASCAR driver AJ Allmendinger, are all going back to their racing roots this weekend in Las Vegas, taking part in one of the biggest karting events of the season.
Nov 22, 2014, 4:45 PM EST
Luke, Lambert, crew chief for Ryan Newman, has been named Federal-Mogul Motorparts’ “Problem Solver of the Year.” And with it comes a $100,000 prize that he’ll receive Dec. 4 in Las Vegas.
Nov 22, 2014, 4:30 PM EST
The former Grand Prix regular and current sports car racer chats with NBCSN’s Will Buxton in Abu Dhabi.
Nov 22, 2014, 3:50 PM EST
Mallya attacks Red Bull following its double exclusion from today’s qualifying session in Abu Dhabi.
Nov 22, 2014, 3:00 PM EST
di Grassi climbs from 18th on the grid to second at finish in Putrajaya ePrix; Nick Heidfeld found to have made pit stop car change outside permitted area, relegated to 19th.
Nov 22, 2014, 2:30 PM EST
The stage is set for the final showdown on Sunday. Will it be Lewis or Nico?
Video from NASCAR America
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- Vettel and Ricciardo to start Abu Dhabi GP from pit lane 0
- Abu Dhabi GP Paddock Notebook – Saturday 0
- Red Bull drivers excluded from qualifying in Abu Dhabi 2
- Force India confirms Sergio Perez on multi-year deal 2