Mar 7, 2014, 3:00 PM EDT
The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.
Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.
Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.
If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.
They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.
For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.
In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.
This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya‘s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.
The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.
Sep 2, 2014, 7:30 PM EDT
The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.
Sep 2, 2014, 7:03 PM EDT
NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.
Sep 2, 2014, 6:34 PM EDT
The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.
Sep 2, 2014, 6:00 PM EDT
400 miles. 2 Chase Grid spots. It all comes down to Saturday night.
Sep 2, 2014, 4:45 PM EDT
Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.
Sep 2, 2014, 4:00 PM EDT
Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.
Sep 2, 2014, 3:15 PM EDT
Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.
Sep 2, 2014, 2:45 PM EDT
Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“
Sep 2, 2014, 2:15 PM EDT
Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.
Sep 2, 2014, 1:45 PM EDT
Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.
Sep 2, 2014, 1:30 PM EDT
Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.
Sep 2, 2014, 1:03 PM EDT
Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.
Sep 2, 2014, 12:17 PM EDT
What was Haas Formula is now Haas F1 Team as part of a new brand rollout.
Sep 2, 2014, 11:00 AM EDT
United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.
Sep 2, 2014, 10:00 AM EDT
Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.
Sep 2, 2014, 9:00 AM EDT
MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Video from NASCAR America
- Gene Haas’ F1 team changes team name, launches new pages 3
- Cindric proposes IndyCar champion Will Power will run No. 1 in 2015 2
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 3
- Honda preps for first simulations, expresses confidence it can match Mercedes 5
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1