Mar 7, 2014, 3:00 PM EDT
The Sports Business Journal is reporting that Verizon and IndyCar are close to a deal that would see the telecommunications giant be named IndyCar’s title sponsor.
Per sources who spoke to the SBJ, Verizon would commit to spend approximately $10M a year in rights, activation and media. The length of the deal would be 10 years, valued at $100M.
Quite honestly, the move would make sense on so many levels that to my occasionally skeptical eye, I wasn’t sure a deal like this could actually happen. Because in theory, back in September when news of IZOD’s departure was confirmed, I thought a Verizon title sponsorship would be simply too good to be true.
If it happens, Verizon’s activation will be the key to the partnership, between retail stores and ad promotion and other outlets where they can promote.
They can promote a “speed” aspect – both in terms of its actual 4G LTE service and Internet speed – and with the comparison of IndyCar’s top speeds (230mph-plus) versus NASCAR’s (200mph-plus), with their title sponsor still Sprint.
For five years, Verizon has been among the most active in the motorsports sponsorship business with Roger Penske’s organization. It entered with Will Power on a part-time deal in 2009, before it became a full-time sponsor in 2010.
In 2013, Verizon signage was visible on all rear wheel guards in the field, and Verizon has also stepped up to sponsor the pole award – now officially known as the Verizon P1 Award.
This year, Verizon’s presence on cars will not only be for a full-season for Power, but for eight races on Juan Pablo Montoya‘s No. 2 car and at all three cars at the inaugural Grand Prix of Indianapolis (Power, JPM and Helio Castroneves) May 10.
The company works with Indianapolis-based Just Marketing International, JMI for short, on its motorsports sponsorships.
Sep 30, 2014, 8:00 PM EDT
“Driver 88″ discusses his performance issues in the Challenger Round with NASCAR AMERICA’s Rick Allen.
Sep 30, 2014, 7:00 PM EDT
How do you prepare for two races and then a free-for-all at Talladega? Rick Allen and Kyle Petty of NASCAR AMERICA discuss.
Sep 30, 2014, 6:15 PM EDT
Also: Crew chief in same series fined, put on probation for car weight issue from last weekend at Dover.
Sep 30, 2014, 5:30 PM EDT
Williams’ gap on Ferrari for third in the Constructors’ Championship is down to nine points going into this weekend’s Japanese Grand Prix.
Sep 30, 2014, 4:45 PM EDT
Also coming up today: A closer look at the Contender Round tracks and who’s been successful at them; Joe Gibbs Racing focusing on continued momentum at Kansas; more radio goodness with the Dover Chase edition of “Scan All 43.”
Sep 30, 2014, 4:15 PM EDT
Sixteenth in the 2014 IndyCar season was rookie Mikhail Aleshin, ever the fighter.
Sep 30, 2014, 3:50 PM EDT
Agag hopes for “three or four different makers of motors and batteries” during F-E’s second season.
Sep 30, 2014, 3:15 PM EDT
P15 caps a difficult IndyCar season for Justin Wilson and Dale Coyne Racing.
Sep 30, 2014, 2:47 PM EDT
The son of two-time Nationwide Series champion Randy Lajoie will race the upcoming NNS events at Kansas, Charlotte, Texas, and Homestead.
Sep 30, 2014, 2:15 PM EDT
Charlie Kimball fights through an OK, but often challenging, 2014 season en route to P14 into the IndyCar standings.
Sep 30, 2014, 1:55 PM EDT
20 multicultural and female drivers from across the U.S., Canada, Mexico, and South America will seek to earn a spot in the D4D’s Class of 2015.
Sep 30, 2014, 1:15 PM EDT
“The Mayor” has now apparently become The Minister.
Sep 30, 2014, 12:00 PM EDT
A busy day for members of two IndyCar teams, as Penske and CFH drivers head to New Jersey and Mid-Ohio, respectively.
Sep 30, 2014, 11:00 AM EDT
Two years ago, Kamui Kobayashi stood on an F1 podium in his home country, with Sauber. It seems so long ago, now.
Sep 30, 2014, 10:00 AM EDT
Some of the stats of note as we head into the Japanese Grand Prix.
Sep 30, 2014, 9:00 AM EDT
Honda has Ryan Hunter-Reay, but losing Simon Pagenaud and Josef Newgarden are big blows from marketing and on-track standpoints.
Sep 29, 2014, 9:30 PM EDT
More comments from Stewart’s press conference on Monday in North Carolina.
Sep 29, 2014, 8:30 PM EDT
Instead of racing to protect his position in the Chase, Jeff Gordon went into attack mode Sunday at Dover – and it paid off with a win. Check out his Victory Lane interview with NASCAR AMERICA’s Kelli Stavast here.
Sep 29, 2014, 7:30 PM EDT
All the notes and numbers to keep in mind as the Contender Round begins on Kansas’ 1.5-mile oval.
Sep 29, 2014, 6:45 PM EDT
Coming up: Highlights from the first cut race of the Chase; reports on Kevin Harvick’s tire failure and Hendrick Motorsports; Tony Stewart speaks about trying to carry on after his involvement in a fatal sprint car accident.
Video from NASCAR America
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- Tony Stewart speaks, cites overwhelming support in the search of return to normalcy 15
- Simon Pagenaud confirmed at Team Penske in fourth IndyCar 3
- Jeff Gordon advances to next round of Chase with first Dover victory since 2001 6
- Open letter from Kevin Ward Jr.’s aunt questions Tony Stewart, evidence of marijuana in nephew’s system 52