Mar 18, 2014, 10:50 AM EDT
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
- Double points reverse Montoya’s IndyCar championship hopes (VIDEO) 1
- Scott Dixon captures Sonoma race win and 2015 IndyCar championship (VIDEO) 8
- Sebastian Saavedra leads at halfway in IndyCar season finale (VIDEO) 0
- Robin Miller pays tribute to Justin Wilson (VIDEO) 1
- WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN 1
- What to watch for: IndyCar at Sonoma (4 p.m. ET, NBCSN and Live Extra) 0
- Porsche’s no. 17 car surges to maiden WEC victory in 6 Hours of Nürburgring 2