Mar 18, 2014, 10:50 AM EDT
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
Mar 28, 2015, 9:01 PM EDT
It was a double dose of Force in Saturday’s final rounds of qualifying for the sixth-annual NHRA 4-Wide Nationals at zMAX Dragway in Concord, N.C.
Mar 28, 2015, 7:46 PM EDT
Roundup of the rest of Saturday’s action from St. Petersburg.
Mar 28, 2015, 7:20 PM EDT
NBC Sports Group’s “Off the Grid” digital series hits Mexico City, set to premiere on March 31.
Mar 28, 2015, 7:11 PM EDT
Simona de Silvestro happy to be somewhat disappointed with 11th in IndyCar qualifying at St. Petersburg.
Mar 28, 2015, 6:45 PM EDT
Takuma Sato puts together a successful qualifying effort for A.J. Foyt Enterprises, ending in fifth and best Honda.
Mar 28, 2015, 6:30 PM EDT
After top-four qualifying sweep, the Team Penske teammates are praising each other rather than trading shots.
Mar 28, 2015, 5:24 PM EDT
Power on pole as Team Penske goes 1-2-3-4 in St. Petersburg qualifying.
Mar 28, 2015, 3:25 PM EDT
Indy Lights’ new era kicks off at St. Petersburg with a new driver and team on top in the series’ new car.
Mar 28, 2015, 1:27 PM EDT
More Will Power on top of IndyCar practice at St. Petersburg.
Mar 28, 2015, 1:01 PM EDT
Franck Montagny receives two-year ban from FIA’s Anti-Doping Disciplinary Committee.
Mar 28, 2015, 1:00 PM EDT
Swedish driver reaches both Q2 and Q3 for the first time in his F1 career, and will start tomorrow’s race from ninth place on the grid.
Mar 28, 2015, 12:00 PM EDT
Ricciardo and Kvyat both get inside the top five thanks to the rain in Q3 in Malaysia, but Massa and Bottas struggle.
Mar 28, 2015, 11:30 AM EDT
Monaco’s circuit for the FIA Formula E Championship is revealed.
Mar 28, 2015, 10:28 AM EDT
Incident involving Jann Mardenborough’s Nissan GT-R claims the life of one spectator at the Nordschleife.
Mar 28, 2015, 10:00 AM EDT
Dutch youngster scores the best F1 qualifying result for a teenager in 54 years on Saturday in Malaysia.
Mar 28, 2015, 9:15 AM EDT
Spanish driver will make his second debut for McLaren from 18th position on the grid tomorrow.
Mar 28, 2015, 8:30 AM EDT
British driver explains the challenge of judging your qualifying lap in the wet after securing pole position in Malaysia on Saturday.
Mar 28, 2015, 7:49 AM EDT
Merhi and Stevens miss the 107% time required to qualify in Malaysia, but are granted dispensation by the FIA stewards.
Vettel hoping for more rain on Sunday after scoring Ferrari’s first front-row start in two years (VIDEO)
Mar 28, 2015, 7:30 AM EDT
Felipe Massa was the last driver to start on the front row of the grid for Ferrari, lining up second for the 2013 Malaysian Grand Prix.
- NHRA: C. Force, Todd, McGaha and Arana Jr. qualify No. 1 for 4-Wide Nationals eliminations 0
- Teaser clip: F1 on NBC’s “Off the Grid” hits Mexico (VIDEO) 0
- Power on pole in Penske top-four sweep of St. Petersburg qualifying 1
- One spectator killed, others injured, at VLN Endurance event in Germany 1
- Hamilton delighted after claiming 40th career pole (VIDEO) 0
- Hamilton tames wet conditions to grab pole in Malaysia 1
- Rosberg closes out Malaysian GP practice fastest 0