Mar 18, 2014, 10:50 AM EST
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
Feb 1, 2015, 9:00 AM EST
As the post-Vettel era begins at Red Bull, Daniel Ricciardo and Daniil Kvyat prepare to step up to the plate.
Feb 1, 2015, 8:00 AM EST
Technical chief Paddy Lowe working on improved reliability in 2015 after some issues last season.
Feb 1, 2015, 5:00 AM EST
F1 pre-season gets underway in Jerez with the first public test.
Feb 1, 2015, 4:35 AM EST
Something out of the ordinary from Red Bull as pre-season testing begins in Jerez, Spain.
Jan 31, 2015, 11:09 PM EST
Given the way the 2014 season turned out for him, Jimmie Johnson would have preferred to see the old Chase for the Sprint Cup format rather than the new elimination format.
Jan 31, 2015, 5:13 PM EST
With Al-Anabi Racing now defunct, team owner Alan Johnson has picked up the remnants and intends on racing one Top Fuel dragster, with 2013 champ Shawn Langdon behind the wheel, in at least the first two races of the 2015 season.
Jan 31, 2015, 4:01 PM EST
Jeff Gordon wanted to see his successor continue on the legacy of the No. 24 car. Chase Elliott is happy to continue that tradition.
Jan 31, 2015, 4:00 PM EST
Mexican driver is excited for the return of his home grand prix in November, even if he won’t be racing.
Jan 31, 2015, 3:30 PM EST
News and notes after Indy Lights wraps up its week of testing in Homestead.
Jan 31, 2015, 3:21 PM EST
Richard Childress Racing and Matt McCall have reached settlement on a lawsuit that sought to keep McCall from becoming Jamie McMurray’s crew chief for the 2015 season.
Jan 31, 2015, 3:00 PM EST
Mexican driver feels that Force India’s hunger can take the team up the grid this year.
Jan 31, 2015, 2:30 PM EST
Kenseth and DeWalt are back together, and the six-race sponsorship dates are revealed.
Jan 31, 2015, 2:00 PM EST
Ron Dennis makes clear that Alonso is locked into his new contract with the British team.
Jan 31, 2015, 1:30 PM EST
Herald Scotland checks in with Dario Franchitti on his new life outside the cockpit.
Jan 31, 2015, 1:00 PM EST
Prepare for round two with Hamilton and Rosberg as they set their goals for the season ahead.
Jan 31, 2015, 12:30 PM EST
With a combined age of 37, Max Verstappen and Carlos Sainz Jr. forge the youngest line-up in F1 history in 2015.
Jan 31, 2015, 12:00 PM EST
Patriots or Seahawks? NASCAR’s top drivers make their picks for Sunday’s Big Game.
Jan 31, 2015, 11:30 AM EST
Watch a time lapse video of how the Ferrari SF15-T gets stickered up in advance of the 2015 season.
Jan 31, 2015, 11:21 AM EST
Max Verstappen and Carlos Sainz Jr. lift the covers from the team’s 2015 car, marking its tenth year in F1.
Jan 31, 2015, 10:30 AM EST
Highlights from the special event featuring NASCAR drivers and former NFL stars.
- Red Bull RB11 launched in camouflage testing livery 0
- Jimmie Johnson likes new Chase format, but misses the one that brought him six championships 1
- Toro Rosso reveals STR10 ahead of Jerez test 1
- Long: Journey for Wendell Scott’s family ends with a kiss (VIDEO) 0
- Elliott, Lorenzen, White, Scott, and Weatherly enter NASCAR Hall of Fame (VIDEO) 0
- NASCAR Media Tour Content Recap: All posts, one place 0
- Gridiron Challenge: NASCAR drivers take football stars for a spin (VIDEO) 1