Mar 18, 2014, 10:50 AM EDT
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
Oct 23, 2014, 1:30 PM EDT
Marsh, Cameron on the move to Action Express.
Oct 23, 2014, 1:12 PM EDT
Fernandes claims he didn’t receive full payment for Caterham, the new owners claim they haven’t received their shares, Bernie Ecclestone says he is trying to remedy the situation – but all the while, workers are locked out of the factory, putting the team’s hopes of making Austin in doubt.
Oct 23, 2014, 12:00 PM EDT
Brendan Gaughan back for another year with RCR in XFINITY.
Oct 23, 2014, 11:00 AM EDT
Sergio Perez, Felipe Massa and Esteban Gutierrez signed up for COTA fan forum.
Oct 23, 2014, 9:56 AM EDT
Wurth renews for multiyear deal.
Oct 22, 2014, 11:35 PM EDT
Brad Keselowski is flattered people might compare him with the late Dale Earnhardt, but he’ll be the first to say he’s not the new Intimidator in NASCAR.
Oct 22, 2014, 8:18 PM EDT
Perhaps the greatest collection of original Indianapolis 500 pace cars will soon be on display at an upcoming car show in suburban Chicago.
Oct 22, 2014, 7:36 PM EDT
For most Canadians, their homebrewed beer choice is typically Labatts or Molson. But countryman and IndyCar driver James Hinchcliffe is starting to get some traction with his own beer brand, Hinchtown Hammer Down (HHD).
Oct 22, 2014, 6:43 PM EDT
On Wednesday’s edition of NASCAR America, Parker Kligerman took a spin around Martinsville Speedway in the NBC race simulator to show why the paper-clip shaped track can be extremely difficult.
Oct 22, 2014, 4:13 PM EDT
In a stunning move that could potentially threaten his bid for a record-extending 17th NHRA Funny Car championship, John Force announced Wednesday that veteran crew chief Jimmy Prock has resigned, effective immediately.
Oct 22, 2014, 2:37 PM EDT
Crew chiefs, road crews for Nos. 10 and 41 Stewart-Haas Racing cars will swap starting at Texas.
Oct 22, 2014, 2:20 PM EDT
More murky messaging from Leafield as Caterham’s future hangs in the balance.
Oct 22, 2014, 2:10 PM EDT
When you drive a car that produces nearly 10,000 horsepower and reaches speeds approaching 330 mph, a hurricane with wind speeds over 100 mph is nothing. That was the case Sunday for NHRA Funny Car driver Ron Capps.
Oct 22, 2014, 2:00 PM EDT
Ken Block, Matthew Wilson make WRC returns for this weekend’s Rally Spain.
Oct 22, 2014, 1:26 PM EDT
Sixteen-time NHRA Funny Car champion John Force is expected to make a major announcement concerning John Force Racing later Tuesday afternoon.
Oct 22, 2014, 1:15 PM EDT
Kurt Busch’s 2015 paint scheme adds more red.
Oct 22, 2014, 11:35 AM EDT
Lotus will have a new sponsor for Austin that’s beginning, but called Endless.
Oct 22, 2014, 11:06 AM EDT
Dale Earnhardt Jr. will be featured for UPMC campaign that seeks to change the conversation about concussions.
Oct 22, 2014, 10:18 AM EDT
Series of competition changes announced by NASCAR on Wednesday.
Oct 22, 2014, 10:02 AM EDT
Sam Michael to leave McLaren at year’s end, the team confirms.
Video from NASCAR America
- Caterham could miss Austin as crisis deepens at Leafield 2
- NHRA stunner: Jimmy Prock out as John Force’s crew chief 9
- Kurt Busch and Danica Patrick will swap crews at Stewart-Haas (UPDATED) 12
- Statement from Caterham provides unclear future for team’s plans (UPDATED) 3
- Dale Earnhardt Jr. featured in new concussion awareness initiative (VIDEO) 0
- NASCAR AMERICA: Jeff Gordon’s “Drive For Five” continues at Martinsville (VIDEO) 0
- NASCAR won’t penalize Ryan Newman, No. 31 team for Talladega infraction 0