Mar 18, 2014, 10:50 AM EST
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
Mar 1, 2015, 3:30 PM EST
Team principal Maurizio Arrivabene calls for “concentration and discipline” at Maranello in the lead-up to the start of the 2015 season.
Mar 1, 2015, 3:00 PM EST
The Team Penske pilot turns 34 years old today.
Mar 1, 2015, 2:30 PM EST
Maldonado is still able to find the positives out of his final test run before the beginning of the 2015 season in Australia on March 15.
Mar 1, 2015, 2:00 PM EST
Should Mercedes drop the ball in 2015, Williams could be the team to pick up the pieces and snatch a race win.
Mar 1, 2015, 1:30 PM EST
17-year-old will become the youngest driver in the history of F1 to start a race in Australia.
James Courtney wins season-opening V8 Supercars feature in Adelaide; ex-NASCAR driver Marcos Ambrose 12th
Mar 1, 2015, 1:00 PM EST
Ambrose cracks Top 10 on feature grid, but fuel strategy hinders an otherwise decent run for him.
Mar 1, 2015, 12:45 PM EST
German driver posted the fastest time of winter testing in Barcelona on Friday.
Mar 1, 2015, 12:30 PM EST
With the ban on motorsport in Switzerland being lifted, the door has been opened to an ePrix in Geneva.
Mar 1, 2015, 12:00 PM EST
Attention now turns to the season-opening Australian Grand Prix in Melbourne on March 15.
Mar 1, 2015, 11:00 AM EST
Ferrari technical director says that the SF15-T is working as expected.
Mar 1, 2015, 10:00 AM EST
Maldonado confident Lotus has made a big improvement after miserable 2014.
Mar 1, 2015, 8:00 AM EST
British driver says that sticking with #44 means far more to him than having the number designated for the world champion.
Feb 28, 2015, 5:00 PM EST
Argentinian driver confirms his plans for the new season after a difficult 2014 with Hilmer Motorsport.
Feb 28, 2015, 4:00 PM EST
A full round-up from the penultimate day of F1 pre-season testing in Barcelona.
Feb 28, 2015, 3:30 PM EST
Frenchman joined the team as a test driver for the 2015 season.
Feb 28, 2015, 3:11 PM EST
Bourdais, Hawksworth, Aldo Andretti and more all have birthdays today, February 28.
Feb 28, 2015, 3:00 PM EST
Despite posting a time that, when adjusted to account for tire compounds, could be 1.4 seconds quicker than the rest of the field, the Briton was unenthused about his performance.
Feb 28, 2015, 2:30 PM EST
How well does Josef Newgarden dunk? Find out in video he does with Indiana Pacers “Power Pack.”
Feb 28, 2015, 2:30 PM EST
Today was Sainz’s last run in the Toro Rosso before his F1 debut at the Australian Grand Prix in two weeks’ time.
- F1 pre-season testing ends with Bottas fastest for Williams 0
- Lewis Hamilton explains decision to reject #1 for 2015 0
- Barcelona F1 2nd Test Paddock Notebook – Saturday 0
- Hamilton fastest as Mercedes impresses again on day three 0
- Happy 75th birthday to one of the best ever, Mario Andretti 3
- Barcelona F1 2nd Test Paddock Notebook – Friday 0
- Rosberg quickest as Mercedes shows its hand on day two 0