Mar 18, 2014, 10:50 AM EDT
The much-heralded return of the No. 3 to the top level of NASCAR was a talking point throughout the winter and into Daytona, but not nearly as much in the subsequent three races.
What has been interesting to note is that in four races, Austin Dillon‘s No. 3 Richard Childress Racing Chevrolet has been adorned in four different liveries, not a standard, solid and singular color.
In Daytona, the black-and-white No. 3 premiered with Dow Chemical on the car. In Phoenix, it was the black-and-green 3, thanks to American Ethanol.
Dillon’s No. 3 channeled Wiz Khalifa’s “Black and yellow” for the first time at Las Vegas, with Cheerios signage.
And now at Bristol this past weekend, the 3 was white and camo, thanks to Bad Boy Buggies and RealTree.
There is room for more to come. Newsday reported from RCR Chief Marketing Officer Ben Schlosser that “We still have a few races open toward the back half of the year, but we don’t go public with exactly how many races are left.”
That could be between a mix of current companies and potential new ones.
But it is interesting to note that despite the marketing and story-line potential of “the 3,” it’s not a cure-all to fill the hood and quarter panels for all 36 points-paying NASCAR Sprint Cup Series races.
Apr 26, 2015, 10:00 PM EDT
Watch the pair of Indy Lights races from Barber at midnight ET.
Apr 26, 2015, 8:49 PM EDT
It was Ron Capps’ Day in Baytown, Texas.
Apr 26, 2015, 8:24 PM EDT
Newgarden rolls out the thank you mat after scoring his elusive first IndyCar victory.
Apr 26, 2015, 8:08 PM EDT
Ryan Hunter-Reay not satisfied with first top-five finish of 2015.
Apr 26, 2015, 7:42 PM EDT
Penske pair still 1-2 after tough afternoon in Barber.
Apr 26, 2015, 7:10 PM EDT
Graham Rahal comes up short in best performance in a year.
Apr 26, 2015, 5:37 PM EDT
Newgarden scores first career win at Barber.
Apr 26, 2015, 4:43 PM EDT
We’re halfway at Barber, with Graham Rahal the leader at Lap 45 and pit stops underway.
Apr 26, 2015, 2:30 PM EDT
Meeke becomes the first British driver to win in the WRC in 13 years.
Apr 26, 2015, 2:29 PM EDT
Results from the Indy Lights’ series second race at Barber Motorsports Park
Apr 26, 2015, 2:00 PM EDT
Watch the fourth round of the IndyCar season, from Barber Motorsports Park, at 3 p.m. ET on NBCSN and NBC Sports Live Extra.
Apr 26, 2015, 1:15 PM EDT
Lotus youngster beats Nyck de Vries in a truncated second race of the Formula Renault 3.5 season.
Apr 26, 2015, 12:30 PM EDT
What to watch for ahead of Round 4 of the Verizon IndyCar Series season, the Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
Apr 26, 2015, 12:00 PM EDT
Marquez undergoes minor surgery on his left hand, and is in doubt for next weekend’s Spanish Grand Prix at Jerez.
Apr 26, 2015, 10:40 AM EDT
Mick wins the third and final race of the first ADAC F4 weekend of the year at Oschersleben in Germany.
Apr 26, 2015, 9:30 AM EDT
45 delegates from the FIA had been attending the first Asia-Pacific Sport Regional Congress in Kathmandu, Nepal, on Saturday.
Apr 26, 2015, 8:30 AM EDT
The Coca-Cola signage isn’t limited to Scott Dixon’s car this weekend.
Apr 25, 2015, 7:11 PM EDT
Second in qualifying a good day at the office for Will Power, as he’s in search of his first win of the year.
Apr 25, 2015, 6:42 PM EDT
Davey Hamilton will have a one-off day back behind the wheel of a current day IndyCar, filling in for Townsend Bell at next week’s IndyCar open test at the Indianapolis Motor Speedway.
- NHRA: Capps storms to 2nd win of season, Funny Car points lead 1
- Relief, gratitude define the day where Newgarden finally gets first win (VIDEO) 0
- Graham Rahal can’t close deal in runner-up finish at Barber 2
- Josef Newgarden scores his first IndyCar win at Barber 10
- WATCH LIVE: Honda Indy Grand Prix of Alabama at 3 p.m. ET on NBCSN, Live Extra 1
- What to watch for: IndyCar at Barber (3 p.m. ET, NBCSN and Live Extra) 0
- Michael Schumacher’s son Mick victorious on debut ADAC F4 weekend 1