Mar 20, 2014, 12:14 PM EDT
As the old saying goes, everything is bigger in Texas – and Texas Motor Speedway’s Big Hoss TV is no exception.
At 218 feet wide by nearly 95 feet high – about 12 stories high (and roughly 20,633.34 square feet, give or take a couple of inches), Big Hoss is by far the largest high-definition LED video screen on earth.
According to Fort Worth Star-Telegram columnist Mac Engel, think of a TV screen that is bigger than two jumbo jetliners. Another way to look at it, Engel pointed out, is San Antonio’s Alamo – multiplied by nine – could fit inside Hoss’s screen.
And in a long-standing rivalry with Dallas Cowboys owner Jerry Jones, TMS president Eddie Gossage wins this one hands down, as Big Hoss is nearly double – 9,000 square feet larger – than the so-called Jerry Vision at AT&T (formerly Cowboys) Stadium.
According to ESPNDallas.com, “To put that in perspective, the imagery on the board is 79 percent larger than the huge video board at AT&T Stadium, which will host the Final Four in three weeks.”
Ah, you’ve gotta love braggin’ rights, as they say in the Lone Star state.
To wow the media on hand for Wednesday night’s unveiling of Big Hoss, you would think Gossage would have at least replayed an episode of “Dallas,” maybe a testimonial to J.R. Ewing or something of the sort, to get folks in the mood, Texas-style.
But no, it will go down in history that the first video presentation ever seen on Big Hoss was … can I get a few quacks, please … a new episode of Duck Dynasty.
After all, the ZZ Top-looking stars of the show will be front and center during the upcoming Duck Commander 500 NASCAR Sprint Cup race on April 6.
According to Engel, Speedway Motorsports Inc. chairman Bruton Smith, whose corporate empire owns TMS, “Under Eddie’s (Gossage) persistence, he wanted to outdo another TV screen here in Texas (Jones’). I finally surrendered. I caved in.”
That caving in reportedly cost well north of $20 million bucks, but as a multi-billionaire, the 87-year-old Smith can afford it.
And for those of you keeping count at home, Big Hoss is about 4,000 square feet larger than the 16,000 square foot video board at Smith’s flagship Charlotte Motor Speedway.
In a way, Big Hoss is a big gamble. NASCAR’s attendance has been dropping in recent years, with more fans choosing to stay home and watch races on TV.
In his adopted Texas drawl, Gossage is basically telling those stay-at-home fans to come on down to TMS, that they’ll feel like home with Big Hoss.
“With the big screen, you’re not going to miss a thing,” Gossage said. “Our intent, our hope, is that those folks who are thinking about watching on TV will come. There’s nothing like attending a live sporting event, but this means you won’t miss a thing. To me, this is like the ultimate fan amenity.”
And production of what fans will see on Big Hoss will be like that of a regular TV production, with five workers in a control room overseeing 16 cameras around the track, not to mention being able to show feeds from any number of in-car cameras during races, as well.
Built by Panasonic, Big Hoss reportedly can withstand pretty much anything thrown its way, including legendary Texas floods, tornadoes and even hurricane-strength winds up to 130 mph.
“We’ve got the 12-month warranty at Best Buy, so maintenance is covered,” Gossage quipped.
Follow me @JerryBonkowski
Aug 1, 2014, 8:08 PM EDT
The Sprint Cup championship leader admits that his back may never “be the same” after suffering spasms in May at Charlotte.
Aug 1, 2014, 7:11 PM EDT
Townley has been released from a local hospital after a hard wreck in ARCA qualifying this morning, but he will not race in tomorrow’s Pocono Mountains 150 for the NASCAR Camping World Truck Series.
Aug 1, 2014, 6:45 PM EDT
Will the 11 team adapt to interim crew chief Mike Wheeler? Plus, Kyle Petty shares his Victory Lane predictions for Sunday’s GoBowling.com 400 at Pocono.
Aug 1, 2014, 6:12 PM EDT
One year ago, Kahne effectively put himself into the Chase with a win at Pocono. Another win on Sunday at the Tricky Triangle could do it again.
Aug 1, 2014, 5:12 PM EDT
Is his first career Sprint Cup win not too far off? Larson’s lap of 183.438 mph is enough to earn pole position for Sunday’s GoBowling.com 400.
Aug 1, 2014, 4:45 PM EDT
Coming up today: Kasey Kahne on his hunt for a Chase-clinching win; expectations for Denny Hamlin’s interim crew chief; Dale Jr. and IndyCar’s Graham Rahal visit National Guard soldiers; the many nuances of Pocono Raceway; Ty Dillon looks back on an extraordinary weekend at Indy.
Aug 1, 2014, 3:43 PM EDT
Larson and Peters go 1-2 in the first Truck practice, then flip-flop in the second practice at Pocono.
Aug 1, 2014, 3:30 PM EDT
Former Pocono winner Kyle Petty explains the aspects that set Pocono apart from the rest of NASCAR’s tracks.
Aug 1, 2014, 3:10 PM EDT
Toronto winner leads second practice for the Verizon IndyCar Series on Friday.
Aug 1, 2014, 2:15 PM EDT
Kenseth’s teammate, Denny Hamlin, does not have regular crew chief Darian Grubb behind him this weekend, as Grubb has begun serving his six-race suspension.
Aug 1, 2014, 1:30 PM EDT
In the final part of our 2014 mid-season review, we look at the storylines that have defined the season so far and take a look at what we may be talking about come the end of the year.
Aug 1, 2014, 1:15 PM EDT
Ives has won multiple Sprint Cup titles as an engineer for Jimmie Johnson, but will be making his Cup debut as a crew chief when he joins forces with Dale Earnhardt Jr. next season.
Aug 1, 2014, 1:00 PM EDT
NASCAR drivers are known for trading paint, spinning out rivals and are seemingly always ready for a fight. And those are just some of the same elements that NASCAR drivers share with CEO’s of some of the best middle-market companies, according to a new story.
Aug 1, 2014, 12:45 PM EDT
Busch posts a lap of 180.353 mph around the 2.5-mile Tricky Triangle.
Aug 1, 2014, 12:30 PM EDT
Much like a frequent flier or frequent hotel guest program, JTG Daugherty has created the first ‘rewards program’ for fans to earn awards and prizes using engagement with the team and its sponsors through social media.
Aug 1, 2014, 12:00 PM EDT
In part two of our mid-season report, we look at the drivers: who has excelled and who has floundered in 2014?
Aug 1, 2014, 11:34 AM EDT
Multi-motorsports team owner Chip Ganassi will be honored August 7 in Corning, N.Y., for more than a quarter-century of contributions to the auto racing world.
Aug 1, 2014, 11:15 AM EDT
Austin Dillon isn’t skating through his rookie season in Sprint Cup. Everything he achieves, he earns. But Dillon did try skating of a different kind and took to it like a natural.
Aug 1, 2014, 11:07 AM EDT
The American goes P1 with a lap of 1 minute, 6.5316 seconds in the No. 28 Andretti Autosport Honda.
Aug 1, 2014, 11:00 AM EDT
We grade the eleven teams for their seasons so far as F1 embarks on its summer break.