Apr 1, 2014, 3:29 PM EST
After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.
According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.
In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.
The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.
UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.
Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.
Nov 26, 2014, 11:01 PM EST
If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.
Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports
Nov 26, 2014, 8:56 PM EST
Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.
Nov 26, 2014, 4:40 PM EST
NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.
Nov 26, 2014, 2:30 PM EST
Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.
Nov 26, 2014, 2:29 PM EST
Front Row Racing officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.
Nov 26, 2014, 1:58 PM EST
Record cable numbers for F1 on NBCSN this season.
Nov 26, 2014, 1:00 PM EST
A rundown through the field after the final day of on-track running for F1 2014.
Nov 26, 2014, 12:30 PM EST
Some NASCAR AMERICA specials are on tap before the end of the year.
Nov 26, 2014, 12:00 PM EST
Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.
Nov 26, 2014, 11:30 AM EST
A.J. Foyt with post-operative complication, but resolved.
Nov 26, 2014, 11:13 AM EST
New Mercedes driver, same place on the charts to close out 2014 F1 season.
Nov 26, 2014, 10:31 AM EST
What’s next for Jean-Eric Vergne? An analysis of his time in F1, and where to from here.
Nov 26, 2014, 9:28 AM EST
JEV out, and likely another rookie in at Toro Rosso for 2015.
Nov 25, 2014, 8:07 PM EST
A post-season exit survey provides some very interesting fan data on NASCAR’s latest version of its post-season format.
Nov 25, 2014, 7:00 PM EST
The outgoing crew chief for Dale Earnhardt Jr. also talks about his successor needing to make his own mark.
Nov 25, 2014, 5:45 PM EST
The Delaware family court hearing is a separate matter from the ongoing police investigation into allegations of assault against Busch by his ex-girlfriend.
Nov 25, 2014, 5:15 PM EST
Brian Scott gets a new crew chief for 2015’s XFINITY campaign.
Nov 25, 2014, 4:44 PM EST
It may be Thanksgiving week but NASCAR AMERICA is still on tonight at 5 p.m. ET.
Nov 25, 2014, 4:30 PM EST
The ex-Caterham pilot runs 95 laps in the Sauber C33 at Yas Marina Circuit.
Jay Mohr back to host this year’s NASCAR Sprint Cup Awards; Aloe Blacc, Lady Antebellum among performers
Nov 25, 2014, 3:48 PM EST
A star-studded affair to come for NASCAR in Las Vegas.
Video from NASCAR America
- Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports 0
- NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network 4
- Mercedes reserve Wehrlein leads final Abu Dhabi test day to end 2014 0
- Jean-Eric Vergne confirms Toro Rosso exit 3
- Bottas leads as McLaren-Honda delayed on first day of Abu Dhabi test 6
- Steve Letarte reflects on Hendrick Motorsports career in “exit interview” (VIDEO) 3
- Weekend wrap: Lewis Hamilton back on top of the F1 mountain 4