Apr 1, 2014, 3:29 PM EDT
After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.
According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.
In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.
The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.
UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.
Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.
McLaren seeks big improvements in Barcelona after challenging tests, progression in first four races
May 6, 2015, 4:45 PM EDT
McLaren looks for more in Barcelona.
May 6, 2015, 3:47 PM EDT
Monaco gets a tune-up weekend with FIA Formula E this weekend, and most of the field has past track experience.
May 6, 2015, 3:31 PM EDT
The NHRA said Wednesday that the Kansas Nationals will go on as scheduled, May 22-24, despite the Topeka City Council voting Tuesday against the purchase of Heartland Park Topeka.
May 6, 2015, 2:05 PM EDT
Update to various engines for manufacturer points.
May 6, 2015, 2:00 PM EDT
Same brew. New livery.
May 6, 2015, 12:37 PM EDT
Stefano Coletti returns to a track he won at nearly a decade ago, a rare track he knows in his rookie IndyCar season.
May 6, 2015, 10:56 AM EDT
Carlos Huertas set for return at Dale Coyne Racing for this weekend’s Angie’s List Grand Prix of Indianapolis.
May 6, 2015, 10:00 AM EDT
After a decent start on pace, Simon Pagenaud looks for results to match to kick off the month of May.
May 6, 2015, 9:25 AM EDT
McLaren’s new darker graphite grey livery is unveiled.
May 6, 2015, 9:00 AM EDT
MotorSportsTalk’s Tony DiZinno speaks to Indianapolis Motor Speedway president J. Douglas Boles for an overview on the present plans and the future outlook as IMS rolls into the 2015 Month of May and ahead into 2016.
May 6, 2015, 8:00 AM EDT
Fast facts heading into this weekend’s Angie’s List Grand Prix of Indianapolis, courtesy of IndyCar PR staff.
May 5, 2015, 9:31 PM EDT
If it has four wheels, Bryan Clauson has likely raced it in his career.
May 5, 2015, 7:49 PM EDT
Without a full-time ride for this season, Justin Wilson is happy to be back in a race car and to have a ride for at least the next two races.
May 5, 2015, 6:02 PM EDT
Helio Castroneves hopes to enjoy the appetizer this weekend and then sink his teeth into the main course two weeks later.
May 5, 2015, 3:19 PM EDT
AJ Foyt’s No. 48 Honda-powered Dallara will have history written all over it in this year’s Indianapolis 500.
May 5, 2015, 2:03 PM EDT
At a time when many people would be embracing retirement, legendary NHRA drag racer John Force just keeps motoring along.
May 4, 2015, 5:18 PM EDT
Road America invests millions into some track upgrades for 2015.
May 4, 2015, 2:18 PM EDT
Nastia Liukin named grand marshal for this year’s Indianapolis 500.
May 4, 2015, 1:33 PM EDT
Videos from the debut of the new Ligier JS P2 Hondas for Tequila Patron ESM at Spa-Francorchamps this weekend.
May 4, 2015, 11:41 AM EDT
Mann gets back to work behind the wheel and has a very good first day of running at IMS.
- NHRA to go ahead with Topeka race May 22-24, despite City Council vote against racetrack purchase 1
- New McLaren Honda livery revealed 1
- Q&A: IMS President Doug Boles heading into 2015 Month of May, 2016 planning 0
- Indiana native Bryan Clauson ready for special Indy 500 return 5
- On eve of 300th IndyCar start, Helio Castroneves eyes record-tying fourth Indy 500 win 3
- Alex Tagliani to drive 3rd AJ Foyt car in Indy 500, will pay tribute to Dan Gurney 3
- NHRA legend John Force turns 66, not slowing down any time soon 2