Apr 1, 2014, 3:29 PM EDT
After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.
According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.
In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.
The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.
UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.
Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.
May 25, 2015, 11:30 AM EDT
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May 25, 2015, 11:00 AM EDT
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May 25, 2015, 10:11 AM EDT
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May 25, 2015, 10:00 AM EDT
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May 25, 2015, 9:48 AM EDT
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May 25, 2015, 9:00 AM EDT
The win may have come by accident, but Rosberg etched his place in F1 history on Sunday.
May 25, 2015, 8:00 AM EDT
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May 25, 2015, 1:04 AM EDT
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May 24, 2015, 8:42 PM EDT
Video recap of Montoya’s win at Indianapolis 500.
May 24, 2015, 7:47 PM EDT
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May 24, 2015, 7:31 PM EDT
The latest Paddock Pass is now online.
May 24, 2015, 7:24 PM EDT
Once again in 2015, it’s Graham Rahal and Rahal Letterman Lanigan Racing best of Honda’s brigade.
May 24, 2015, 7:12 PM EDT
A good, but not great day, occurs for Indianapolis 500 polesitter Scott Dixon.
May 24, 2015, 6:30 PM EDT
Kimball drives from 14th to third, a career-best in the Indianapolis 500.
May 24, 2015, 5:30 PM EDT
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May 24, 2015, 5:11 PM EDT
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May 24, 2015, 3:38 PM EDT
Montoya completes comeback and wins Indianapolis 500.
May 24, 2015, 3:30 PM EDT
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May 24, 2015, 3:16 PM EDT
Big wreck in the final 25 laps.
May 24, 2015, 2:30 PM EDT
17-year-old crashes hard in the final stages of the Monaco Grand Prix on Sunday.
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