Apr 1, 2014, 3:29 PM EST
After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.
According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.
In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.
The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.
UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.
Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.
Nov 23, 2014, 6:45 AM EST
Nico Rosberg and Lewi Hamilton’s date with destiny awaits in Abu Dhabi today.
Nov 23, 2014, 6:30 AM EST
Spaniard responds to comments made by Ferrari team principal Marco Mattiacci earlier this week.
Nov 23, 2014, 6:00 AM EST
The 2014 Formula 1 season has been a sensational one, but the championship will finally be decided today in Abu Dhabi. Will it be Lewis or Nico?
Nov 23, 2014, 5:48 AM EST
Changes made to the cars overnight warrant another penalty for Red Bull.
Nov 23, 2014, 1:57 AM EST
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Nov 22, 2014, 11:21 PM EST
The world of motorsports — particularly NASCAR and NHRA — is mourning arguably the best public relations person it has ever seen, Denny Darnell, who passed away Saturday.
Nov 22, 2014, 6:15 PM EST
Will Owen, who impressively won the 2014 USF2000 race as a rookie at Indianapolis Motor Speedway this past May, is moving up the racing ladder.
Nov 22, 2014, 5:52 PM EST
Something a bit quicker than nine little reindeer…
Marco Andretti, Will Power, AJ Allmendinger go back to roots in big karting race this weekend in Las Vegas
Nov 22, 2014, 5:15 PM EST
Marco Andretti, reigning IndyCar champ Will Power and NASCAR driver AJ Allmendinger, are all going back to their racing roots this weekend in Las Vegas, taking part in one of the biggest karting events of the season.
Nov 22, 2014, 4:45 PM EST
Luke, Lambert, crew chief for Ryan Newman, has been named Federal-Mogul Motorparts’ “Problem Solver of the Year.” And with it comes a $100,000 prize that he’ll receive Dec. 4 in Las Vegas.
Nov 22, 2014, 4:30 PM EST
The former Grand Prix regular and current sports car racer chats with NBCSN’s Will Buxton in Abu Dhabi.
Nov 22, 2014, 3:50 PM EST
Mallya attacks Red Bull following its double exclusion from today’s qualifying session in Abu Dhabi.
Nov 22, 2014, 3:00 PM EST
di Grassi climbs from 18th on the grid to second at finish in Putrajaya ePrix; Nick Heidfeld found to have made pit stop car change outside permitted area, relegated to 19th.
Nov 22, 2014, 2:30 PM EST
The stage is set for the final showdown on Sunday. Will it be Lewis or Nico?
Nov 22, 2014, 1:45 PM EST
McLaren junior driver moves up to second in the championship with feature race win in Abu Dhabi.
Nov 22, 2014, 1:30 PM EST
The new cancer center’s lobby will be named in honor of RHR’s late mother, who succumbed to colon cancer in 2009.
Nov 22, 2014, 1:15 PM EST
The British F1 debutant will start his first grand prix from 17th place tomorrow.
Nov 22, 2014, 12:58 PM EST
He remains suspended by NASCAR, but Jeremy Mayfield continues his racing comeback this weekend at Myrtle Beach Speedway.
Nov 22, 2014, 12:30 PM EST
Ricciardo and Vettel to start from the back of the grid in Abu Dhabi.
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