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With Final Four in town, Texas Motor Speedway and NASCAR turn compromise into potential

Apr 4, 2014, 4:13 PM EDT

Texas Motor Speedway president Eddie Gossage. Getty Images

Texas Motor Speedway president Eddie Gossage is known for being a trendsetter, a leader rather than a follower and someone who wants his racetrack ahead of all others.

However, this weekend is one of those rare times that Gossage has out of necessity adopted a “if you can’t beat ‘em, join ‘em” attitude.

With the NCAA men’s basketball Final Four games less than 30 miles away at Cowboys Stadium in Arlington, Texas, it would be hard for Gossage and NASCAR to compete head-to-head with the biggest college hoops games of the year.

But by adjusting this weekend’s traditional race schedule, TMS may wind up attracting some fans in town to attend the Final Four and potentially have a strong walk-up for Sunday’s Duck Commander 500 Sprint Cup race.

Gossage has even gone so far as to advertise directly to Wisconsin, Florida, Connecticut and Kentucky fans that are in the Arlington area for the Final Four, inviting them to come over to TMS for some great racing when they’re not watching the roundballers.

Here’s how TMS has revamped its weekend schedule to accommodate the Final Four:

First, the Nationwide Series race takes place Friday night at 8:30 p.m. ET.

On Saturday, it’ll be a relatively quick day for the Sprint Cup guys, who will have Happy Hour practice from 10:30 a.m. to Noon ET, followed by Cup qualifying at 3:10 p.m. ET.

Makes sense, since the first Final Four game tips off three hours later, giving diehard sports fans the opportunity to start their day at TMS and finish it in Arlington.

Don’t be surprised if you see several Cup drivers in attendance at the game.

Although the Dallas-Fort Worth Metroplex area was literally swamped by heavy rainstorms on Thursday, the rest of the weekend looks good for NASCAR.

The weather better cooperate, because the last thing NASCAR and Gossage likely want to do is run a rescheduled race on Monday – the same day that Final Four championship game takes place.

Follow me @JerryBonkowski

  1. chad4208 - Apr 4, 2014 at 5:16 PM

    ive been wondering about that….

  2. charger383 - Apr 5, 2014 at 10:26 AM

    good marketing, they are already there add a race to the travel

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