Apr 4, 2014, 4:13 PM EDT
Texas Motor Speedway president Eddie Gossage is known for being a trendsetter, a leader rather than a follower and someone who wants his racetrack ahead of all others.
However, this weekend is one of those rare times that Gossage has out of necessity adopted a “if you can’t beat ‘em, join ‘em” attitude.
With the NCAA men’s basketball Final Four games less than 30 miles away at Cowboys Stadium in Arlington, Texas, it would be hard for Gossage and NASCAR to compete head-to-head with the biggest college hoops games of the year.
But by adjusting this weekend’s traditional race schedule, TMS may wind up attracting some fans in town to attend the Final Four and potentially have a strong walk-up for Sunday’s Duck Commander 500 Sprint Cup race.
Gossage has even gone so far as to advertise directly to Wisconsin, Florida, Connecticut and Kentucky fans that are in the Arlington area for the Final Four, inviting them to come over to TMS for some great racing when they’re not watching the roundballers.
Here’s how TMS has revamped its weekend schedule to accommodate the Final Four:
First, the Nationwide Series race takes place Friday night at 8:30 p.m. ET.
On Saturday, it’ll be a relatively quick day for the Sprint Cup guys, who will have Happy Hour practice from 10:30 a.m. to Noon ET, followed by Cup qualifying at 3:10 p.m. ET.
Makes sense, since the first Final Four game tips off three hours later, giving diehard sports fans the opportunity to start their day at TMS and finish it in Arlington.
Don’t be surprised if you see several Cup drivers in attendance at the game.
Although the Dallas-Fort Worth Metroplex area was literally swamped by heavy rainstorms on Thursday, the rest of the weekend looks good for NASCAR.
The weather better cooperate, because the last thing NASCAR and Gossage likely want to do is run a rescheduled race on Monday – the same day that Final Four championship game takes place.
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Juan Pablo Montoya, Will Power go looking for something to do in Mansfield, Ohio — they wind up with ‘Sex Tape’
Jul 25, 2014, 5:42 PM EDT
After a long day of testing at Mid-Ohio Sports Car Course, Penske Racing teammates Juan Pablo Montoya and Will Power went to see a movie Wednesday in Mansfield, Ohio. Check out Montoya’s hilarious tale about what they saw.
Jul 25, 2014, 5:00 PM EDT
“Every day I wake up and I’m like, ‘Yes, let’s do it again.’ Then there are thoughts of ‘I finished sixth, that’s pretty special.’ I don’t know if I could achieve that result again.” – Outlaw
Jul 25, 2014, 4:45 PM EDT
INDIANAPOLIS – Juan Pablo Montoya has twice come close to winning the Brickyard 400, only to suffer maladies that kept him from kissing the finish line bricks at Indianapolis Motor Speedway in celebration.
Jul 25, 2014, 3:31 PM EDT
The former Sprint Cup champion steps behind the counter and serves up cold ones…Of truth.
Jul 25, 2014, 2:58 PM EDT
INDIANAPOLIS — Everyone seems to be concerned Matt Kenseth hasn’t won a race thus far in 2014 – everyone, that is, except Kenseth himself.
Jul 25, 2014, 2:17 PM EDT
The four-time Brickyard 400 champion says he had to go against his “natural tendencies” as a driver in order to become as successful as he has been at Indy.
Jul 25, 2014, 2:00 PM EDT
All of the latest news and analysis from the paddock at the Hungaroring.
Jul 25, 2014, 2:00 PM EDT
Red Bull leading the race for the podium in Hungary, but Ricciardo still has some concerns.
WATCH LIVE: NASCAR AMERICA at 5 pm ET — Hornish on nuances of Indy, JJ and Bowyer, Indiana racing history
Jul 25, 2014, 1:40 PM EDT
On Friday’s edition of NASCAR America, Leigh Diffey will again be joined in-studio by 2006 Indianapolis 500 winner and 2014 Nationwide Series Iowa winner Sam Hornish Jr.
Jul 25, 2014, 1:30 PM EDT
P1 and P2 in both practice sessions, but not 100% where they want to be.
Jul 25, 2014, 1:20 PM EDT
Defending Brickyard 400 winner would push for mid-week races if he were in charge of creating the Sprint Cup schedule.
Jul 25, 2014, 1:15 PM EDT
INDIANAPOLIS – Matt Kenseth took the first step towards his first win of 2014 – and his first career win in the Brickyard 400 – recording the fastest speed in Friday’s sole Sprint Cup practice session at Indianapolis Motor Speedway.
Jul 25, 2014, 1:00 PM EDT
Brembo and Mercedes release a joint statement concerning the incident during qualifying for the German Grand Prix.
Jul 25, 2014, 12:11 PM EDT
Nationwide Series rookie continues to show strong pace ahead of Saturday’s Lilly Diabetes 250.
Jul 25, 2014, 11:39 AM EDT
Four-time Brickyard champ: “From an overall strength of the team and speed of the cars, this is by far the best chance we’ve had of winning in a long time.”
Jul 25, 2014, 11:30 AM EDT
Alonso to McLaren? Vettel to Mercedes? Hamilton to who-knows-where? Silly season is beginning to churn out some cracking stories already in F1.
Jul 25, 2014, 10:30 AM EDT
Baku set to host a street race from 2016.
Jul 25, 2014, 10:18 AM EDT
The Sprint Cup regular topped out with a lap of 181.043 mph on his 12th and final lap of the session.
Jul 25, 2014, 10:00 AM EDT
Mercedes driver confirms that talks about a new deal have not yet begun, but suggests that it is merely a formality.
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