Apr 4, 2014, 4:13 PM EDT
Texas Motor Speedway president Eddie Gossage is known for being a trendsetter, a leader rather than a follower and someone who wants his racetrack ahead of all others.
However, this weekend is one of those rare times that Gossage has out of necessity adopted a “if you can’t beat ‘em, join ‘em” attitude.
With the NCAA men’s basketball Final Four games less than 30 miles away at Cowboys Stadium in Arlington, Texas, it would be hard for Gossage and NASCAR to compete head-to-head with the biggest college hoops games of the year.
But by adjusting this weekend’s traditional race schedule, TMS may wind up attracting some fans in town to attend the Final Four and potentially have a strong walk-up for Sunday’s Duck Commander 500 Sprint Cup race.
Gossage has even gone so far as to advertise directly to Wisconsin, Florida, Connecticut and Kentucky fans that are in the Arlington area for the Final Four, inviting them to come over to TMS for some great racing when they’re not watching the roundballers.
Here’s how TMS has revamped its weekend schedule to accommodate the Final Four:
First, the Nationwide Series race takes place Friday night at 8:30 p.m. ET.
On Saturday, it’ll be a relatively quick day for the Sprint Cup guys, who will have Happy Hour practice from 10:30 a.m. to Noon ET, followed by Cup qualifying at 3:10 p.m. ET.
Makes sense, since the first Final Four game tips off three hours later, giving diehard sports fans the opportunity to start their day at TMS and finish it in Arlington.
Don’t be surprised if you see several Cup drivers in attendance at the game.
Although the Dallas-Fort Worth Metroplex area was literally swamped by heavy rainstorms on Thursday, the rest of the weekend looks good for NASCAR.
The weather better cooperate, because the last thing NASCAR and Gossage likely want to do is run a rescheduled race on Monday – the same day that Final Four championship game takes place.
Follow me @JerryBonkowski
Sep 2, 2014, 7:30 PM EDT
The Fontana race replay and championship celebration air tonight on NBCSN from 8 p.m. ET through 11:30 p.m. ET.
Sep 2, 2014, 7:03 PM EDT
NASCAR AMERICA’s Kyle Petty and Parker Kligerman have their ideas on who can beat out NASCAR’s two strongest teams for a championship.
Sep 2, 2014, 6:34 PM EDT
The newest Chase-bound driver chats with NBCSN’s Marty Snider about his win on Sunday at Atlanta Motor Speedway.
Sep 2, 2014, 6:00 PM EDT
400 miles. 2 Chase Grid spots. It all comes down to Saturday night.
Sep 2, 2014, 4:45 PM EDT
Coming up today: Beating the Hendrick/Penske bloc; Atlanta edition of “Scan All 43″; Kyle Busch’s continued struggles; the career of crew chief Jimmy Fennig.
Sep 2, 2014, 4:00 PM EDT
Daly confirms the tough news on his Twitter page, citing a “lack of funding” as the cause for his dropping.
Sep 2, 2014, 3:15 PM EDT
Ron Hornaday Jr. is out of a ride and 18 employees are out of a job.
Sep 2, 2014, 2:45 PM EDT
Alonso to Britain’s Sky Sports: “I want to win here and finish the job that we started some years ago, and we will see what the future [holds]“
Sep 2, 2014, 2:15 PM EDT
Mazda Road to Indy regulars Scott Hargrove and Daniel Burkett secure titles in Porsche GT3 Canada and Atlantic, respectively.
Sep 2, 2014, 1:45 PM EDT
Pierre Gasly, a Red Bull Junior, will join Caterham’s GP2 team for the rest of 2014.
Sep 2, 2014, 1:30 PM EDT
Ryan Newman is the only Chase hopeful that controls his destiny going into Saturday’s Federated Auto Parts 400.
Sep 2, 2014, 1:03 PM EDT
Mikhail Aleshin updates his social media pages for first time since scary Fontana accident on Friday night.
Sep 2, 2014, 12:17 PM EDT
What was Haas Formula is now Haas F1 Team as part of a new brand rollout.
Sep 2, 2014, 11:00 AM EDT
United Fiber & Data looks set to return to IndyCar for 2015 and the foreseeable future.
Sep 2, 2014, 10:00 AM EDT
Team Penske president Tim Cindric all but confirms Will Power will run the No. 1 in 2015.
Sep 2, 2014, 9:00 AM EDT
MAVTV announces IndyCar’s return to Fontana for two more years through 2016, although official confirmation from the sanctioning body and a date remains to be revealed.
Sep 1, 2014, 8:00 PM EDT
Kahne to NBCSN contributor Nate Ryan: “We need to build off of this…As a team, we need to be stronger together.”
Sep 1, 2014, 7:30 PM EDT
NASCAR AMERICA’S Kyle Petty and Parker Kligerman believe that the three-time Sprint Cup champion handled himself well throughout a difficult weekend.
Sep 1, 2014, 7:00 PM EDT
Organizers of the Russian Grand Prix appear to be getting behind their countryman as F1’s first visit to Sochi draws closer.
Sep 1, 2014, 6:35 PM EDT
Richie Crampton, Alexis DeJoria, Shane Gray and Eddie Krawiec captured U.S. Nationals wins on Monday.
Video from NASCAR America
- Gene Haas’ F1 team changes team name, launches new pages 3
- Cindric proposes IndyCar champion Will Power will run No. 1 in 2015 2
- NASCAR AMERICA: Assessing Tony Stewart’s return at Atlanta (VIDEO) 1
- Feelin’ free: Frustrations end for Chase-bound Kahne, IndyCar champ Power 3
- Honda preps for first simulations, expresses confidence it can match Mercedes 5
- Kenseth clinches Chase berth; Bowyer falls out of Grid with one race to go 1
- Kasey Kahne rallies in last 2 laps to win at Atlanta, makes Chase 1