Apr 4, 2014, 4:13 PM EST
Texas Motor Speedway president Eddie Gossage is known for being a trendsetter, a leader rather than a follower and someone who wants his racetrack ahead of all others.
However, this weekend is one of those rare times that Gossage has out of necessity adopted a “if you can’t beat ‘em, join ‘em” attitude.
With the NCAA men’s basketball Final Four games less than 30 miles away at Cowboys Stadium in Arlington, Texas, it would be hard for Gossage and NASCAR to compete head-to-head with the biggest college hoops games of the year.
But by adjusting this weekend’s traditional race schedule, TMS may wind up attracting some fans in town to attend the Final Four and potentially have a strong walk-up for Sunday’s Duck Commander 500 Sprint Cup race.
Gossage has even gone so far as to advertise directly to Wisconsin, Florida, Connecticut and Kentucky fans that are in the Arlington area for the Final Four, inviting them to come over to TMS for some great racing when they’re not watching the roundballers.
Here’s how TMS has revamped its weekend schedule to accommodate the Final Four:
First, the Nationwide Series race takes place Friday night at 8:30 p.m. ET.
On Saturday, it’ll be a relatively quick day for the Sprint Cup guys, who will have Happy Hour practice from 10:30 a.m. to Noon ET, followed by Cup qualifying at 3:10 p.m. ET.
Makes sense, since the first Final Four game tips off three hours later, giving diehard sports fans the opportunity to start their day at TMS and finish it in Arlington.
Don’t be surprised if you see several Cup drivers in attendance at the game.
Although the Dallas-Fort Worth Metroplex area was literally swamped by heavy rainstorms on Thursday, the rest of the weekend looks good for NASCAR.
The weather better cooperate, because the last thing NASCAR and Gossage likely want to do is run a rescheduled race on Monday – the same day that Final Four championship game takes place.
Follow me @JerryBonkowski
Nov 26, 2014, 11:01 PM EST
If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.
Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports
Nov 26, 2014, 8:56 PM EST
Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.
Nov 26, 2014, 4:40 PM EST
NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.
Nov 26, 2014, 2:30 PM EST
Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.
Nov 26, 2014, 2:29 PM EST
Front Row Racing officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.
Nov 26, 2014, 1:58 PM EST
Record cable numbers for F1 on NBCSN this season.
Nov 26, 2014, 1:00 PM EST
A rundown through the field after the final day of on-track running for F1 2014.
Nov 26, 2014, 12:30 PM EST
Some NASCAR AMERICA specials are on tap before the end of the year.
Nov 26, 2014, 12:00 PM EST
Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.
Nov 26, 2014, 11:30 AM EST
A.J. Foyt with post-operative complication, but resolved.
Nov 26, 2014, 11:13 AM EST
New Mercedes driver, same place on the charts to close out 2014 F1 season.
Nov 26, 2014, 10:31 AM EST
What’s next for Jean-Eric Vergne? An analysis of his time in F1, and where to from here.
Nov 26, 2014, 9:28 AM EST
JEV out, and likely another rookie in at Toro Rosso for 2015.
Nov 25, 2014, 8:07 PM EST
A post-season exit survey provides some very interesting fan data on NASCAR’s latest version of its post-season format.
Nov 25, 2014, 7:00 PM EST
The outgoing crew chief for Dale Earnhardt Jr. also talks about his successor needing to make his own mark.
Nov 25, 2014, 5:45 PM EST
The Delaware family court hearing is a separate matter from the ongoing police investigation into allegations of assault against Busch by his ex-girlfriend.
Nov 25, 2014, 5:15 PM EST
Brian Scott gets a new crew chief for 2015’s XFINITY campaign.
Nov 25, 2014, 4:44 PM EST
It may be Thanksgiving week but NASCAR AMERICA is still on tonight at 5 p.m. ET.
Nov 25, 2014, 4:30 PM EST
The ex-Caterham pilot runs 95 laps in the Sauber C33 at Yas Marina Circuit.
Jay Mohr back to host this year’s NASCAR Sprint Cup Awards; Aloe Blacc, Lady Antebellum among performers
Nov 25, 2014, 3:48 PM EST
A star-studded affair to come for NASCAR in Las Vegas.
Video from NASCAR America
- Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports 0
- NBCSN’s F1 coverage delivers best ever single-season numbers for a cable network 4
- Mercedes reserve Wehrlein leads final Abu Dhabi test day to end 2014 0
- Jean-Eric Vergne confirms Toro Rosso exit 3
- Bottas leads as McLaren-Honda delayed on first day of Abu Dhabi test 6
- Steve Letarte reflects on Hendrick Motorsports career in “exit interview” (VIDEO) 3
- Weekend wrap: Lewis Hamilton back on top of the F1 mountain 4