Even with rain delay, Duck Commander 500 sets numerous souvenir sales marks for Texas Motor Speedway
Apr 10, 2014, 6:15 PM EDT
If you see Texas Motor Speedway president Eddie Gossage walking around with a noticeable waddle and he keeps quacking, there’s no need for concern.
While some critics questioned the wisdom of naming this past weekend’s Sprint Cup race the Duck Commander 500, Gossage is laughing at those same critics all the way to the bank.
TMS issued a media release Thursday that Duck Commander-branded merchandise sold at the track this past weekend, as well as online, set several sales records for the track.
Although actual monetary and sales amounts were not released, check out some of these numbers:
* The overall weekend, even with Sunday’s race being delayed to Monday, was one of the highest grossing race weekends in the track’s 18-year history.
* Speedway World, the standalone souvenir store located just outside turn 2, reported its best race week sales total since 2000. And, parent company Speedway Motorsports Inc. Properties enjoyed its best overall event sales total since April’s Samsung Mobile 500 in April 2009.
* A Duck Commander 500 trailer, specially designed and wrapped for this event, was located at Texas Motor Speedway’s main gate entrance and accounted for 14.6 percent of the total sales.
* Online sales were more than 900 percent higher than a typical NASCAR race weekend.
* The revenue total, although not released, was up 81 percent from last year’s April NASCAR Sprint Cup Series NRA 500 doubleheader weekend.
The hottest-selling items were Duck Commander 500 camouflage caps, camo t-shirts, total print t-shirts, feather flags, legacy t-shirts, splash-down t-shirts, koozies and bandanas.
Given the record-setting numbers this past weekend, one must wonder what TMS does for an encore.
Bring back the Robertson family and Duck Commander for two more years, that’s what.
(Can we refer to the next two years as Duck Commander 2.0 and 3.0?)
The track will also continue selling Duck gear at its June 5-7 IndyCar weekend, as well as the Oct. 30-Nov. 2 Chase for the Sprint Cup weekend event.
If you missed your chance to get in on some of the merchandise, get quacking and go to www.GoSpeedwayWorld.com.
Follow me @JerryBonkowski
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