Skip to content

American-based F1 franchise, Haas Formula, officially introduced

Apr 14, 2014, 1:33 PM EDT

Gene Haas Formula One Press Conference Getty Images

Over the last year, we’ve learned that Gene Haas is not afraid to take big risks.

The NASCAR team co-owner proved as much this past off-season when he almost single-handedly brought in Kurt Busch and triggered the expansion of his Stewart-Haas Racing operation (in which he shares ownership with three-time Sprint Cup champion Tony Stewart) to a four-car program.

It was a major gamble that would ensure plenty of attention from NASCAR Nation – which, in turn, ensured that if the gamble backfired, it would be a memorable disaster.

As NASCAR goes into the Easter break, SHR has claimed three checkered flags in the season’s first eight races, including Kevin Harvick‘s second win of the season last weekend at Darlington and Busch’s triumph a few weeks ago at Martinsville.

That leap of faith from Haas has paid off. But now, Haas, a businessman who has become a billionaire off manufacturing machine tools, is preparing for his toughest venture yet in motorsports.

Last week, he received word that he would indeed become a Formula One franchise owner. This morning, he dubbed the new franchise as Haas Formula and revealed that it would be based in Kannapolis, North Carolina – the town most famous for spawning one of America’s greatest racing families, the Earnhardts.

Once again, the eyes of the racing world will be on him, and he acknowledged that at least some of the attention is based off of a chance to see his team fail.

But like always, he was confident that he would succeed – not only in performance on the track, but also in giving F1 the bigger presence in America that it craves.

“I’m sure most people are betting that we will fail,” said Haas, who was flanked at today’s press conference by his new team principal, Guenther Steiner, a former technical director at Red Bull and Jaguar.

“And that’s why it’s going to be successful, because if we don’t fail, then we’ve done something that other people haven’t. And that will definitely help sell Formula One in the U.S.”

Haas indicated that the team still must elect whether they’ll be ready to go for the 2015 season or if they’ll wait for 2016. That decision, according to him, should be made within the next month.

“I think 2015 is too close and 2016 is too far, so that’s kind of where I see it,” he said. “If we wake up in 2016 we’re just going to start delaying and strategizing and we’re going to end up spending even more money because we’ll just basically be in a neutral position until maybe the middle of next year.”

With that in mind, he intends to initially utilize a car that’s at least partially based on the technology of the team’s partners – whoever those will eventually be.

One of those partners may well be Italy-based chassis manufacturer Dallara, which most recently worked with the now-defunct HRT team on its 2010 challenger.

Haas noted that he’s held preliminary talks with Dallara but that the ultimate goal was for his team to become a legitimate constructor.

“…As time goes on, we’ll learn,” Haas said. “We’ll figure it out, and the car will eventually evolve into our own car – and quite frankly, I think we can beat the Europeans at their own game.”

As for the engine side of things, Haas plans to forge a deal similar to a pact for his NASCAR effort that allows them to use Hendrick Motorsports powerplants.

“To sit there and say that we can understand what’s going on with these cars in a year or two is not reasonable,” he admitted. “It’s going to take us a while to learn and we’re going to lean heavily on a technical partner to help us.”

Just making it to the F1 paddock would put Haas Formula on a higher level than the last attempt at an American-based Grand Prix team.

In 2009, USF1 was granted entry into the series for 2010 and planned to have bases in both Charlotte, North Carolina and in Spain. But the project ultimately collapsed, and today, Haas said that while he respected those involved for trying, he felt that the project’s failure “cast a long shadow.”

Nonetheless, he feels that with his many resources, he can excel where USF1 failed.

“USF1 was basically a start-up that basically had no resources what so ever,” he said. “They didn’t have a racing team. They took on a huge challenge, and I admire the fact they took that challenge.

“But on the other hand, I’m partners with Tony Stewart in a very successful NASCAR racing team. I have a machine tool company that has the capability of building the most sophisticated machines in the world…I have a rolling road wind tunnel, Windshear, a 180 mile per hour wind tunnel.

“I have a lot of the resources and basic infrastructure that I think is necessary in order to succeed in this.”

Latest Posts
  1. NASCAR: Rudd, Jarrett, Bobby Labonte look back on Brickyard 400 triumphs

    Jul 22, 2014, 8:33 PM EDT

    Ricky Rudd Getty Images

    Time has not lessened the significance of winning at Indy for these three NASCAR standouts.

  2. NASCAR: This time at Indy, it’s just stock cars for Kurt Busch

    Jul 22, 2014, 7:13 PM EDT

    (Photo: Scott Halleran/Getty Images) Getty Images

    The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.

  3. IndyCar: Want Juan Pablo Montoya’s penthouse? It’ll cost you – a lot

    Jul 22, 2014, 5:54 PM EDT

    montoya3 Getty Images

    The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…

  4. NASCAR: Roush camp looking for speed in Michigan test

    Jul 22, 2014, 4:10 PM EDT

    AAA Texas 500 Getty Images

    Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.

  5. Indy’s new scoring pylon is quite colorful (PHOTOS)

    Jul 22, 2014, 3:00 PM EDT

    Credit: Indianapolis Motor Speedway Credit: Indianapolis Motor Speedway

    The new, 92-foot pylon is made up of four LED panels capable of video animations that relay race info to fans.

  6. MRTI: Cape’s Toronto sweep; Burkett’s latest videos; other odds and ends

    Jul 22, 2014, 2:00 PM EDT

    MazdaRoadToIndy

    Recapping the future stars of IndyCar in action at Toronto this weekend.

  7. Report: Mexican Grand Prix set for 2015 return?

    Jul 22, 2014, 1:47 PM EDT

    Grand Premio Tecate Getty Images

    A report from Mexico says that Bernie Ecclestone has signed a five-year pact to bring F1 to Mexico City’s Autodromo Hermanos Rodriguez starting next season.

  8. IndyCar: Hinchcliffe continues to endure home race house of horrors

    Jul 22, 2014, 1:00 PM EDT

    HinchTOR3 Getty Images

    A miserable home weekend in Toronto strikes James Hinchcliffe yet again.

  9. Claire Williams gives vote of confidence for Felipe Massa

    Jul 22, 2014, 12:41 PM EDT

    F1 Grand Prix of China - Practice Getty Images

    Williams’ deputy team principal on Massa: “He is mature enough – and has enough experience in the sport – to realize that sometimes, things don’t go your way.”

  10. Realistically, could Toronto IndyCar shift date to CTMP?

    Jul 22, 2014, 11:55 AM EDT

    CTMPWide Getty Images

    Given politics, dates and dreams, could an IndyCar race at CTMP be possible?

  11. Formula E: Jerome d’Ambrosio confirmed with Dragon Racing

    Jul 22, 2014, 11:30 AM EDT

    JDAFE Getty Images

    Ex-F1 shoe Jerome d’Ambrosio gets signed up for new FE series.

  12. Kyle Larson, Scott Dixon, Tony Kanaan featured in Cottonelle ads (VIDEO)

    Jul 22, 2014, 11:00 AM EDT

    LarsonCottonelle Getty Images

    Kyle Larson’s got a new house, a new kid on the way and now a new Cottonelle ad he might not be able to live down.

  13. Report: Toto Wolff speaks out against F1′s double points finale

    Jul 22, 2014, 10:08 AM EDT

    Spanish F1 Grand Prix - Practice Getty Images

    Mercedes’ Toto Wolff calls double points “unfair.”

  14. IndyCar: Toronto weekend analysis, musings and observations

    Jul 22, 2014, 9:25 AM EDT

    TorontoAnalysis Getty Images

    MST’s Tony DiZinno recaps the weekend in Toronto, that featured a host of surprises.

  15. IndyCar: Gaps grow, but few major changes in points over last month

    Jul 22, 2014, 8:26 AM EDT

    TorontoLeadPts Getty Images

    The stretch of six races in four weekends is over, as is the stretch of doubleheader weekends for the 2014 Verizon IndyCar Series season. Here’s the points breakdown.

  16. Chase Elliott keeps winning, but he’s not finished capturing checkered flags this season by any stretch

    Jul 22, 2014, 1:38 AM EDT

    Chase Elliott after Saturday's win at Chicagoland Speedway. (AP Photo/Nam Y. Huh) AP

    With the third win of his rookie Nationwide Series career, Chase Elliott continued to make it look easy in this past Saturday night’s EnjoyIllinois.com 300 at Chicagoland Speedway.

  17. NASCAR: Bubba Wallace prepares for Eldora’s “Mudsummer Classic” (VIDEO)

    Jul 21, 2014, 8:05 PM EDT

    (Photo: Jeff Zelevansky/Getty Images) Getty Images

    For Wallace and his Truck Series rivals, racing on dirt presents a different set of challenges – and thus requires a different way to train.

  18. NASCAR’s Brian France on RTA’s formation: “We didn’t think it was necessary”

    Jul 21, 2014, 7:01 PM EDT

    Brian France AP

    In a satellite radio interview, France shared his thoughts on the consortium of NASCAR’s most powerful teams.

  19. IMSA: IndyCar rookie Hawksworth to make sports car debut in Brickyard GP

    Jul 21, 2014, 6:02 PM EDT

    Jack Hawksworth AP

    Jack Hawksworth will co-drive the No. 08 Prototype Challenge car for RSR Racing in Friday’s IMSA event on the Indianapolis Motor Speedway road course.

  20. Eldora and Indy putting a lot on Tony Stewart’s plate

    Jul 21, 2014, 5:10 PM EDT

    Will the 16th time be the charm for Tony Stewart in Sunday's Daytona 500? Getty Images

    Between his Eldora Speedway hosting the Truck Series and then competing at Indianapolis this weekend in Sprint Cup, Stewart’s in the middle of a busy week.

More from NASCAR America

Keselowski in championship form

Featured video

Inside scoop with Adrian Sutil
Top 10 NASCAR Driver Searches