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Dollar General signs onto Jacques Villeneuve’s Indianapolis 500 effort

Apr 23, 2014, 11:45 AM EDT

Matt Kenseth Getty Images

Dollar General has been in the Verizon IndyCar Series before, with Sarah Fisher Hartman Racing.

The largest small-box discount retailer in the United States is now back in the series for this year’s Indianapolis 500, as it will serve as primary sponsor for the Schmidt Peterson Motorsports entry driven by 1995 Indianapolis 500 winner Jacques Villeneuve in the 98th running of “The Greatest Spectacle in Racing” on Sunday, May 25.

Villeneuve and Dollar General have a history as well, and he expanded on it within a team release.

“I have so many wonderful memories of racing at the Indianapolis Motor Speedway throughout my career, including my last appearance at the track in the Brickyard 400 when I also was sponsored by Dollar General,” Villeneuve said. “It’s been 19 years since I ran this race, but returning with a team like Schmidt Peterson Motorsports and a household-name sponsor like Dollar General is going to give me a fantastic opportunity to perform at a high level.”

His refresher test dates in the No. 5 Honda were announced on Tuesday.

Interestingly, the SPM team is yet to confirm the primary sponsorship package for Simon Pagenaud’s No. 77 Honda, the lead car within the team, for the ‘500. Pagenaud has had two different primary sponsors (Environmental Rail Solutions, Charter Communications) in the first two races.

Dollar General’s main racing sponsorship is in NASCAR, with Matt Kenseth‘s No. 20 Joe Gibbs Racing Toyota in the Sprint Cup Series.

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