May 2, 2014, 10:19 AM EDT
We have our first answer as to what Nationwide Insurance will be doing after it ends its title sponsorship of the NASCAR Nationwide Series: it will move to being a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Hendrick Motorsports Chevrolet on the NASCAR Sprint Cup Series side.
The deal is a three-year deal, for 12 races as primary sponsor in 2015 and 13 in each of 2016 and 2017. In all three years, Nationwide will be a major associate sponsor as well.
“The Earnhardt family has trusted Nationwide for their insurance needs for more than 35 years, and Dale Jr. has a positive impact on our brand’s reputation and brings pride to Nationwide members and our associates,” Matt Jauchius, chief marketing officer for Nationwide Insurance said in a release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance.”
Added team principal Rick Hendrick, “Nationwide is always top of mind when you think of companies that truly leverage the power of NASCAR. We’re proud to welcome them to the No. 88 team and grow their relationship with Dale Jr. Working together, we’ll build another program that moves the needle for their business. The opportunities are endless.”
Junior himself, on behalf of Nationwide, released this video this morning:
As for what happens to rival company Farmers’ Insurance, which sponsors Kasey Kahne, that is yet to be determined.
A statement attributed to HMS, via Sporting News’ Bob Pockrass, reads as follows: “The announcement regarding the No. 88 team does not impact our ability to continue the (Farmers) partnership beyond 2014. Our team has a terrific relationship with the people at Farmers Insurance, and we’re having positive discussions about the future.”
Which is about all you’d expect them to say at this moment.
On an actual JR Motorsports-Nationwide Series note, JR Motorsports has hired 20-year-old late model racer Austin Theriault of Fort Kent, Maine, to race in three Nationwide races later this year, starting with Iowa on May 18.
Oct 19, 2014, 9:00 PM EDT
The Captain doesn’t mind some emotion and edge from his veteran driver.
Oct 19, 2014, 8:19 PM EDT
If you’re a hardcore NASCAR fan, even if your favorite driver has been eliminated for the remainder of the Chase for the Sprint Cup, you’re probably asking a very poignant question: Now what?
Oct 19, 2014, 7:43 PM EDT
Newman finished fifth in today’s race at Talladega and entered the Eliminator Round of the Chase with a 27-point cushion over the cutoff.
Oct 19, 2014, 7:00 PM EDT
While they’re still missing a checkered flag, Newman and Kenseth are doing what they have to do.
Oct 19, 2014, 6:33 PM EDT
Hendrick Motorsports began Sunday at Talladega with four teams still in the Chase for the Sprint Cup. But its race day ended with three of those four eliminated from advancing to the next round, and veteran Jeff Gordon left as the lone HMS to move on.
Oct 19, 2014, 6:01 PM EDT
Defending Sprint Cup champ Jimmie Johnson, teammates Dale Earnhardt Jr. and Kasey Kahne, and Kyle Busch were all eliminated from advancing in the Chase Sunday at Talladega.
Oct 19, 2014, 5:46 PM EDT
One week after being part of the post-race controversy in Charlotte, Keselowski gets the victory he needed to keep his season going.
Oct 19, 2014, 5:35 PM EDT
Dale Earnhardt Jr.’s dream of his first Sprint Cup championship this season ended in a nightmare two laps from the end of Sunday’s Geico 500 at Talladega Superspeedway.
Oct 19, 2014, 4:47 PM EDT
Busch had been up 26 points over the Chase cutoff going into today’s race.
Oct 19, 2014, 3:55 PM EDT
Dale Earnhardt Jr. and Jimmie Johnson – in must-win situations – have been among the top performers in Sunday’s Geico 500 at Talladega Superspeedway.
Oct 19, 2014, 3:27 PM EDT
Keselowski one of several drivers needing a win today at Talladega.
Oct 19, 2014, 2:59 PM EDT
When it comes to the NHRA, there’s only one Pomona. And now there’s a new book to commemorate the upcoming 50th anniversary of the season-ending NHRA World Finals.
Surprising revelation: Dale Jr. admits he coasted earlier in his career — ‘I just rested on my legacy and last name’
Oct 19, 2014, 2:22 PM EDT
In one of the most candid interviews of his career, Dale Earnhardt Jr. admitted that he hasn’t always been as determined and focused on success as he is now.
Oct 19, 2014, 2:00 PM EDT
The motorsport world continues to send its support to Bianchi and his family two weeks on from his accident in Japan.
Oct 19, 2014, 1:12 PM EDT
One day after it was revealed that Richard Petty Motorsports will have to find a new base for its racing operations, the legendary Hall of Famer’s teams are going home in a sense.
Oct 19, 2014, 12:15 PM EDT
Junior: “We’re going to go out there and try to accomplish that goal and give it all we’ve got.”
Oct 19, 2014, 12:00 PM EDT
Esteban Ocon champion as the FIA F3 European Championship season comes to an end at Hockenheim in Germany.
Oct 19, 2014, 11:00 AM EDT
Former F1 driver will consider his options for 2015 over the winter.
Oct 19, 2014, 10:00 AM EDT
They named him “Baby Schumi” back in 2008, and the moniker is becoming all the more relevant as he prepares for life with Ferrari in 2015.
Video from NASCAR America
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- Surprising revelation: Dale Jr. admits he coasted earlier in his career — ‘I just rested on my legacy and last name’ 0
- With nothing left to do but win, Dale Earnhardt Jr. faces Talladega with optimism 0