Skip to content

Dale Earnhardt Jr. to add Nationwide as a primary sponsor for next three years

May 2, 2014, 10:19 AM EST

Coke Zero 400 - Practice Getty Images

We have our first answer as to what Nationwide Insurance will be doing after it ends its title sponsorship of the NASCAR Nationwide Series: it will move to being a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Hendrick Motorsports Chevrolet on the NASCAR Sprint Cup Series side.

The deal is a three-year deal, for 12 races as primary sponsor in 2015 and 13 in each of 2016 and 2017. In all three years, Nationwide will be a major associate sponsor as well.

“The Earnhardt family has trusted Nationwide for their insurance needs for more than 35 years, and Dale Jr. has a positive impact on our brand’s reputation and brings pride to Nationwide members and our associates,” Matt Jauchius, chief marketing officer for Nationwide Insurance said in a release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance.”

Added team principal Rick Hendrick, “Nationwide is always top of mind when you think of companies that truly leverage the power of NASCAR. We’re proud to welcome them to the No. 88 team and grow their relationship with Dale Jr. Working together, we’ll build another program that moves the needle for their business. The opportunities are endless.”

Junior himself, on behalf of Nationwide, released this video this morning:

As for what happens to rival company Farmers’ Insurance, which sponsors Kasey Kahne, that is yet to be determined.

A statement attributed to HMS, via Sporting News’ Bob Pockrass, reads as follows: “The announcement regarding the No. 88 team does not impact our ability to continue the (Farmers) partnership beyond 2014. Our team has a terrific relationship with the people at Farmers Insurance, and we’re having positive discussions about the future.”

Which is about all you’d expect them to say at this moment.

Roush Fenway Racing, which has Nationwide on for Ricky Stenhouse Jr. for selected Cup races as well, has also not made a statement regarding their partnership.

On an actual JR Motorsports-Nationwide Series note, JR Motorsports has hired 20-year-old late model racer Austin Theriault of Fort Kent, Maine, to race in three Nationwide races later this year, starting with Iowa on May 18.

Latest Posts
  1. F1 2014 Driver Review: Lewis Hamilton

    Nov 28, 2014, 8:00 AM EST

    Lewis Hamilton AP

    2014 saw the Briton become a two-time F1 world champion, winning 11 races.

  2. Raikkonen confident 2015 will hold better things for Ferrari

    Nov 28, 2014, 7:00 AM EST

    F1 Grand Prix of Belgium - Practice Getty Images

    A new regime will come into force at Maranello next season following a disappointing campaign in 2014.

  3. Susie Wolff promoted to test driver at Williams for 2015

    Nov 28, 2014, 6:00 AM EST

    F1 Grand Prix of Germany - Practice Getty Images

    British racer will remain with Williams for 2015 after becoming the first woman to take part in a grand prix weekend session in 22 years over the summer.

  4. Famed NHRA team owner Don Schumacher undergoes cancer surgery

    Nov 27, 2014, 8:46 PM EST

    Don Schumacher and daughter Megan. (Photo courtesy ShoeRacing.com) Don Schumacher and daughter Megan. (Photo courtesy ShoeRacing.com)

    NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.

  5. Is the world ready for another Rowdy Busch? Kyle, Samantha hint a baby boy is on the way

    Nov 27, 2014, 8:04 PM EST

    (Chris Graythen/Getty Images) Getty Images

    NASCAR star Kyle Busch and wife Samantha dropped a very big hint that their first child may be a boy.

  6. IndyCar’s Graham Rahal, NHRA’s Courtney Force engaged

    Nov 27, 2014, 7:28 PM EST

    (Photo: Allen Berezovsky/WireImage) (Photo: Allen Berezovsky/WireImage)

    IndyCar driver Graham Rahal and NHRA driver Courtney Force announced their engagement Thursday in Venice, Italy.

  7. Police seek cause of death of race fan found near Talladega

    Nov 27, 2014, 5:57 PM EST

    Theresa Benn (Photo courtesy Lincoln, Ala. Police Department) Theresa Benn (Photo courtesy Lincoln, Ala. Police Department)

    Police continue to investigate the cause of death of Theresa Benn, who had been missing more than a month before her body was found last week near Talladega Superspeedway.

  8. MST exclusive: BK Racing co-owner Anthony Marlowe apologizes for Cole Whitt/David Ragan tweet controversy

    Nov 27, 2014, 3:23 PM EST

    (Photo courtesy Anthony Marlowe/Twitter) (Photo courtesy Anthony Marlowe/Twitter)

    BK Racing minority owner Anthony Marlowe offers a public apology to MotorSportsTalk on his inadvertent tweet of Cole Whitt replacing David Ragan in the No. 34 car for 2015.

  9. Give thanks: NASCAR announcer Steve Byrnes shows ‘progress’ in cancer battle

    Nov 27, 2014, 2:16 PM EST

    Steve Byrnes Steve Byrnes

    Steve Byrnes of Fox Sports gave friends and family a promising Thanksgiving update about his battle with Stage 4 head-and-neck cancer.

  10. Hulkenberg confirmed for Porsche LMP1 at Spa and Le Mans

    Nov 27, 2014, 10:45 AM EST

    Canadian F1 Grand Prix - Previews Getty Images

    Hulkenberg gets an LMP1 opportunity with Porsche at Spa and Le Mans next season.

  11. What we’re thankful for in the motorsports world, 2014

    Nov 27, 2014, 9:00 AM EST

    Irwin Tools Night Race Getty Images

    What we’re thankful across the wide spectrum of motorsports in 2014.

  12. Spend Black Friday doing a few laps on Charlotte Motor Speedway

    Nov 26, 2014, 11:01 PM EST

    (AP Photo/Terry Renna) AP

    If you’re in the Charlotte area and want to have a great Black Friday experience, head on over to Charlotte Motor Speedway, where for a donation, you can drive on the actual racetrack.

  13. Sam Hornish Jr. has much to be thankful for: new home, renewed Sprint Cup hopes with Richard Petty Motorsports

    Nov 26, 2014, 8:56 PM EST

    (AP Photo/Charlie Neibergall) AP

    Sam Hornish Jr. has a lot to give thanks for this Thanksgiving, most notably a new ride and a new lease on his Sprint Cup driving life with Richard Petty Motorsports.

  14. NBCSN presents 14-hour ‘MECUM MARATHON’ on Thanksgiving Day

    Nov 26, 2014, 4:40 PM EST

    mecum dealmakers

    NBCSN will present a 14-hour ‘Mecum Marathon’ starting Thursday, Thanksgiving Day.

  15. Simon Pagenaud’s Ayrton Senna tribute helmet to be auctioned off

    Nov 26, 2014, 2:30 PM EST

    98th Indianapolis 500 Mile Race Getty Images

    Simon Pagenaud’s Indy 500 Senna tribute helmet to be auctioned for Ayrton Senna Foundation.

  16. Report of Cole Whitt in for David Ragan at Front Row Motorsports ‘not true’

    Nov 26, 2014, 2:29 PM EST

    David Ragan (Todd Warshaw/Getty Images) Getty Images

    Front Row Motorsports officials on Wednesday denied rumors of Cole Whitt replacing David Ragan in the No. 34 Ford for 2015.

  17. F1 notes and quotes: Abu Dhabi Test Day 2

    Nov 26, 2014, 1:00 PM EST

    ADwrap Getty Images

    A rundown through the field after the final day of on-track running for F1 2014.

  18. Several NASCAR AMERICA specials to run over next month

    Nov 26, 2014, 12:30 PM EST

    nascar america

    Some NASCAR AMERICA specials are on tap before the end of the year.

  19. “Dream come true” for Italian Raffaele Marciello in Ferrari test

    Nov 26, 2014, 12:00 PM EST

    MarcielloAD1 Getty Images

    Marciello gracious for opportunity, and was thinking of Jules Bianchi throughout the day.

Video from NASCAR America

Kevin Harvick's well deserved Sprint Cup
Top 10 NASCAR Driver Searches
  1. J. Gordon (1575)
  2. J. McMurray (1568)
  3. T. Stewart (1510)
  4. J. Johnson (1037)
  5. A. Dillon (994)