May 2, 2014, 10:19 AM EDT
We have our first answer as to what Nationwide Insurance will be doing after it ends its title sponsorship of the NASCAR Nationwide Series: it will move to being a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Hendrick Motorsports Chevrolet on the NASCAR Sprint Cup Series side.
The deal is a three-year deal, for 12 races as primary sponsor in 2015 and 13 in each of 2016 and 2017. In all three years, Nationwide will be a major associate sponsor as well.
“The Earnhardt family has trusted Nationwide for their insurance needs for more than 35 years, and Dale Jr. has a positive impact on our brand’s reputation and brings pride to Nationwide members and our associates,” Matt Jauchius, chief marketing officer for Nationwide Insurance said in a release. “Expanding that relationship to incorporate the prestigious operations at Hendrick Motorsports and collaborating with Rick Hendrick and his team is a great fit for Nationwide Insurance.”
Added team principal Rick Hendrick, “Nationwide is always top of mind when you think of companies that truly leverage the power of NASCAR. We’re proud to welcome them to the No. 88 team and grow their relationship with Dale Jr. Working together, we’ll build another program that moves the needle for their business. The opportunities are endless.”
Junior himself, on behalf of Nationwide, released this video this morning:
As for what happens to rival company Farmers’ Insurance, which sponsors Kasey Kahne, that is yet to be determined.
A statement attributed to HMS, via Sporting News’ Bob Pockrass, reads as follows: “The announcement regarding the No. 88 team does not impact our ability to continue the (Farmers) partnership beyond 2014. Our team has a terrific relationship with the people at Farmers Insurance, and we’re having positive discussions about the future.”
Which is about all you’d expect them to say at this moment.
On an actual JR Motorsports-Nationwide Series note, JR Motorsports has hired 20-year-old late model racer Austin Theriault of Fort Kent, Maine, to race in three Nationwide races later this year, starting with Iowa on May 18.
Aug 29, 2014, 12:30 PM EDT
NWI will sponsor Earnhardt and the No. 88 Hendrick Motorsports Chevy at Richmond, and will reveal its 2015 paint scheme for NASCAR’s most popular driver next week on social media.
Aug 29, 2014, 12:00 PM EDT
Kvyat has impressed the entire F1 community after a mature start to his career.
Aug 29, 2014, 11:09 AM EDT
Not something you see every day: Denny Hamlin lip syncing to Taylor Swift.
Aug 29, 2014, 11:00 AM EDT
Briton says that he shares a “deep foundation” with Rosberg despite their differences.
Aug 29, 2014, 10:30 AM EDT
Needless to say, we haven’t been bored, folks.
Aug 29, 2014, 10:00 AM EDT
German driver accepts responsibility for his on-track clash with Hamilton at Spa.
Aug 29, 2014, 9:30 AM EDT
Former Red Bull driver says that the management at Stuttgart must reel its drivers in to avoid a repeat of the incident we saw at Spa.
Aug 29, 2014, 8:19 AM EDT
Rosberg apologizes for incident during the Belgian Grand Prix that caused Hamilton to retire.
Aug 29, 2014, 8:00 AM EDT
Championship or not, a race win on Saturday night at Auto Club Speedway (9 p.m. ET, NBCSN and NBC Sports Live Extra) would mark an important milestone since the Frenchman resumed his IndyCar career three years ago.
Aug 28, 2014, 8:22 PM EDT
While he’ll be returning to the familiarity of being in a race car and around fellow drivers and race fans Friday at Atlanta Motor Speedway after missing the last three races to grieve over the Kevin Ward Jr. tragedy, it’s almost as if Tony Stewart will be starting his career anew.
Aug 28, 2014, 7:40 PM EDT
First reactions from the NASCAR community are starting to emerge after today’s announcement.
Aug 28, 2014, 7:00 PM EDT
NASCAR AMERICA has more on the situation surrounding one of the Nationwide and Truck Series’ more prominent outfits.
Aug 28, 2014, 6:17 PM EDT
USA Today’s Nate Ryan calls in to NASCAR AMERICA to talk about the impact of the three-time Sprint Cup champion’s return this weekend at Atlanta.
Aug 28, 2014, 4:38 PM EDT
After missing the last three NASCAR Sprint Cup races following the tragic accident that claimed the life of 20-year-old sprint car driver Kevin Ward Jr. at an upstate dirt track, NASCAR star Tony Stewart will return to racing this weekend at Atlanta Motor Speedway.
Aug 28, 2014, 4:21 PM EDT
They don’t call it Hotlanta for nothing. As we get closer to Sunday’s Sprint Cup night race at Atlanta Motor Speedway, things are definitely heating up.
Aug 28, 2014, 3:30 PM EDT
“The Captain” and his crew have not celebrated an IndyCar Series title since Sam Hornish Jr. won it all in 2006.
Aug 28, 2014, 2:45 PM EDT
NBCSN coverage of the Verizon IndyCar Series’ title tilt at Auto Club Speedway begins Friday at 7 p.m. ET with qualifying, followed by the MAV TV 500 on Saturday at 9 p.m. ET.
Aug 28, 2014, 2:00 PM EDT
The three-time Indianapolis 500 winner gets another chance to finally capture an IndyCar Series crown this Saturday night at Auto Club Speedway (9 p.m. ET, NBCSN and NBC Sports Live Extra).
Aug 28, 2014, 1:00 PM EDT
Justin Wilson back at the track where he got injured a year ago, seeking to end 2014 on a high note.
Video from NASCAR America
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