May 4, 2014, 7:10 PM EDT
After rising into the Top 5 with less than 25 laps to go in today’s Aaron’s 499 at Talladega Superspeedway, Josh Wise and his crowd-funded No. 98 DogeCoin Ford was shuffled back in the final stages and ultimately finished 20th.
Wise narrowly avoided a four-car pileup with 14 laps to go by going through the middle of the melee, which enveloped Jimmie Johnson, Joey Logano, Kurt Busch and Michael McDowell. He avoided further incidents for the remainder, but was unable to make headway.
However, while the final result left something to be desired, seeing the car battle with the leaders must have still been a thrill for those on Reddit who chose to back Wise with the digital “cryptocurrency” for today’s race.
Afterwards on Reddit’s Dogecoin page, reaction was overwhelmingly positive. One poster, Super_Bob, hailed the result as a success and asked users to give Wise and the small Phil Parsons Racing team a “high paw” – a nod to DogeCoin’s canine mascot, ‘Doge’ the Shiba Inu – for their efforts.
“The race started with 43 cars, think about how many of those 43 teams that are not one of the top big money brands (Lowe’s, KFC, GoDaddy, etc.) that got that kind of camera + announcer attention and an explanation of what the sponsor was about, hardly any,” he wrote.
“This was viewed millions around the country. Josh was in the lead pack for several laps and was noticed and mentioned more than once by the announcers, this was great exposure for us and curious people will do exactly what we wanted: Learn what Dogecoin is.”
On Twitter, PPR and Wise showed they were equally grateful in turn for the Reddit/Dogecoin support. Team and driver enjoyed noticeable mainstream media attention leading up to today’s event, and no doubt that it created a few more fans for the sport.
All in all, a worthwhile endeavor for all parties involved.