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“SK$” set for Indy 500 run with Comfort Revolution, Big Machine, Brantley Gilbert

May 5, 2014, 12:13 PM EST

Sage Karam Getty Images

Sage Karam has an emerging nickname – “SK$” – and now has his partners set for his Indianapolis 500 debut with Dreyer & Reinbold Kingdom Racing, in partnership with Chip Ganassi Racing.

Longtime backer Comfort Revolution (Michael Fux) and Big Machine Records (Scott Borchetta), which have paired up with Karam and CGR at the first two TUDOR United SportsCar Championship races in Daytona and Sebring, will serve as co-primary sponsors of Karam’s No. 22 Chevrolet.

Additionally, Big Machine Label Group artist Brantley Gilbert will serve as a sponsor as well, to promote his new album, “Just As I Am,” that is released May 19. Gilbert, like Kurt Busch, was announced to do the Indianapolis-Charlotte double on Memorial Day Sunday, May 25. Gilbert will be with Karam at Indy, then will make a quick trip to Charlotte for the Coke 600 where he will perform the pre-race concert at Charlotte Motor Speedway. Gilbert is the 2013 Academy of Country Music (ACM) New Male Artist.

Gilbert will also be featured in some fashion across the stable of the remaining four Verizon IndyCar Series CGR entries and the No. 42 Eneos Chevrolet SS in the History 300 Nationwide race at Charlotte Motor Speedway.

Fux, CEO of Comfort Revolution, “I’m very excited to see Sage drive in the Indianapolis 500. Sage is an excellent driver, totally fearless and has great natural ability. With the Indianapolis 500 being his first race in an Indy car, nobody will expect him to do well……but I think he is going to surprise everybody. I’ve been watching him since he was 13 years old and have always been very impressed with his skill set. Seeing him reach this step on the INDYCAR ladder is very exciting. I can’t wait to watch him.”

Karam, who completed Phase 1 of his Rookie Orientation Program this morning, offered a mature beyond his years quote to describe the feeling of turning his first laps at the Speedway in an IndyCar.

“Crossing the bricks… is like an exclamation point of how you got there,” he said. “I came here with my dad when I was 9 or 10. Seeing the Pagoda and everything, I wanted to win this race so bad. Now that this is a reality, to have the opportunity to qualify is an extremely satisfying experience.”

See two pictures of Karam’s car below, via The Set-Up Sheet founder Steve Wittich (top) and Indianapolis Star entertainment writer Dave Lindquist.

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