May 8, 2014, 9:45 AM EDT
The National Guard’s racing sponsorships were in the news earlier this year, mainly in the Verizon IndyCar Series ranks where it transferred from Panther Racing to Rahal Letterman Lanigan Racing.
But on the NASCAR side, where more dollars are spent annually and the sponsorship is higher profile with Dale Earnhardt Jr., it hasn’t necessarily generated the best return.
In a USA Today report released Wednesday, the 2012 season saw the Guard spend $26.5 million but did not sign a single new recruit. The same report said a total of $88 million has been spent over the last three years from 2011 to 2013, but couldn’t determine a number of prospects or recruits.
While the exposure remains – the report said 90 percent who enlisted or re-enlisted from 2007 to 2013 indicated that they had been exposed to information about the service through NASCAR-related recruiting and retention materials, per a National Guard spokesman – the deliverables of new signups appear to be lacking.
It’s an interesting situation, and one too where Hendrick Motorsports is working hard to cover its bases in terms of putting together other sponsorships. Nationwide Insurance was announced last week as a new primary sponsor for at least 12 Sprint Cup races for Dale Jr. starting in 2015; Mtn Dew, Kelley Blue Book and others also enjoy a prominent role with the 88 car.
Aug 1, 2015, 7:00 PM EDT
Mazda Road to Indy and Pirelli World Challenge race updates from Mid-Ohio as they happen on one of the busiest road racing days of the year.
Aug 1, 2015, 6:48 PM EDT
Enerson finally breaks through for overdue first Indy Lights win.
Aug 1, 2015, 5:00 PM EDT
Mercedes F1 reserve driver finishes second at the Red Bull Ring to move into the lead of the DTM championship.
Aug 1, 2015, 4:46 PM EDT
In his third career start in the ARCA Racing Series, Cole Custer breezed to victory in Saturday’s ModSpace 125 at Pocono Raceway.
Aug 1, 2015, 4:21 PM EDT
Dixon blisters previous mark for the track record at Mid-Ohio.
Aug 1, 2015, 3:30 PM EDT
At 17, Verstappen is still too young to get a road driver’s licence in Belgium.
Aug 1, 2015, 2:30 PM EDT
Stefan Johansson, a veteran of over 100 F1 starts, argues the case of customer cars in F1.
Aug 1, 2015, 2:15 PM EDT
Watch qualifying for Round 14 of the IndyCar season LIVE from Mid-Ohio.
Aug 1, 2015, 1:02 PM EDT
For fans and strategists alike, the new LED panels have been well received at Mid-Ohio.
Aug 1, 2015, 12:36 PM EDT
New global shootout for Mazda scholarship on Mazda Road to Indy is announced.
Aug 1, 2015, 12:00 PM EDT
He may have an 85 point lead at the top of the GP2 standings, but Vandoorne is not planning to play it safe for the remainder of the season.
Aug 1, 2015, 11:34 AM EDT
Dixon does it again in practice with an unofficial lap record at Mid-Ohio, finishing ahead of Newgarden and Kimball.
Aug 1, 2015, 9:30 AM EDT
Rossi is pushing to become the first American driver to make an F1 start since 2007.
Aug 1, 2015, 8:58 AM EDT
Enerson emerges from a scrap with Harvey for Indy Lights pole.
Jul 31, 2015, 6:39 PM EDT
Jamin, Cooper emerge victorious to kick off the weekend at Mid-Ohio.
Jul 31, 2015, 5:00 PM EDT
Nasr calls on the team to make it through a rough patch ahead of the next raft of updates in Belgium.
Jul 31, 2015, 4:35 PM EDT
The Mid-Ohio dominator tops Friday practice in 2015.
Jul 31, 2015, 3:00 PM EDT
Verstappen joins Team Redline’s sim racing roster in a bid to keep sharp when not on the track.
Jul 31, 2015, 2:57 PM EDT
Some news and notes from the paddock at the Mid-Ohio Sports Car Course.
Jul 31, 2015, 2:00 PM EDT
We round up all of the latest news and developments in Formula E ahead of pre-season testing next month.
- Cole Custer sails to first career ARCA win at Pocono, 9th first-time winner in series in 2015 0
- Dixon crushes lap record to score pole in Mid-Ohio (VIDEO) 1
- Johansson: Haas has done its homework ahead of F1 entry 0
- Dixon quickest with unofficial lap record in final practice at Mid-Ohio 0
- Dixon fastest on Friday at Mid-Ohio 1
- Hinchcliffe undergoes final surgery, now “can’t wait to be strapping back in” 2
- With 2016 plans undetermined, Newgarden focused on finishing 2015 strong 1