May 8, 2014, 9:45 AM EDT
The National Guard’s racing sponsorships were in the news earlier this year, mainly in the Verizon IndyCar Series ranks where it transferred from Panther Racing to Rahal Letterman Lanigan Racing.
But on the NASCAR side, where more dollars are spent annually and the sponsorship is higher profile with Dale Earnhardt Jr., it hasn’t necessarily generated the best return.
In a USA Today report released Wednesday, the 2012 season saw the Guard spend $26.5 million but did not sign a single new recruit. The same report said a total of $88 million has been spent over the last three years from 2011 to 2013, but couldn’t determine a number of prospects or recruits.
While the exposure remains – the report said 90 percent who enlisted or re-enlisted from 2007 to 2013 indicated that they had been exposed to information about the service through NASCAR-related recruiting and retention materials, per a National Guard spokesman – the deliverables of new signups appear to be lacking.
It’s an interesting situation, and one too where Hendrick Motorsports is working hard to cover its bases in terms of putting together other sponsorships. Nationwide Insurance was announced last week as a new primary sponsor for at least 12 Sprint Cup races for Dale Jr. starting in 2015; Mtn Dew, Kelley Blue Book and others also enjoy a prominent role with the 88 car.
Apr 27, 2015, 1:44 PM EDT
Honda set to take the wraps off its superspeedway oval challenger this Thursday at the Indianapolis Motor Speedway.
Apr 27, 2015, 1:37 PM EDT
NBCSN’s Townsend Bell looks back at the instant classic that was Barber, for MotorSportsTalk.
Apr 27, 2015, 11:20 AM EDT
Munoz, Andretti end sixth and 10th, adding to RHR’s fifth place, to give Andretti Autosport a triple top-10 at Barber.
Apr 27, 2015, 10:43 AM EDT
Williams has a down financial year in 2014 but should be much better off in 2015.
Apr 27, 2015, 10:12 AM EDT
Power ends P4 at Barber despite drive-through penalty early in the race.
Apr 26, 2015, 10:00 PM EDT
Watch the pair of Indy Lights races from Barber at midnight ET.
Apr 26, 2015, 8:49 PM EDT
It was Ron Capps’ Day in Baytown, Texas.
Apr 26, 2015, 8:24 PM EDT
Newgarden rolls out the thank you mat after scoring his elusive first IndyCar victory.
Apr 26, 2015, 8:08 PM EDT
Ryan Hunter-Reay not satisfied with first top-five finish of 2015.
Apr 26, 2015, 7:42 PM EDT
Penske pair still 1-2 after tough afternoon in Barber.
Apr 26, 2015, 7:10 PM EDT
Graham Rahal comes up short in best performance in a year.
Apr 26, 2015, 5:37 PM EDT
Newgarden scores first career win at Barber.
Apr 26, 2015, 4:43 PM EDT
We’re halfway at Barber, with Graham Rahal the leader at Lap 45 and pit stops underway.
Apr 26, 2015, 2:30 PM EDT
Meeke becomes the first British driver to win in the WRC in 13 years.
Apr 26, 2015, 2:29 PM EDT
Results from the Indy Lights’ series second race at Barber Motorsports Park
Apr 26, 2015, 2:00 PM EDT
Watch the fourth round of the IndyCar season, from Barber Motorsports Park, at 3 p.m. ET on NBCSN and NBC Sports Live Extra.
Apr 26, 2015, 1:15 PM EDT
Lotus youngster beats Nyck de Vries in a truncated second race of the Formula Renault 3.5 season.
Apr 26, 2015, 12:30 PM EDT
What to watch for ahead of Round 4 of the Verizon IndyCar Series season, the Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
Apr 26, 2015, 12:00 PM EDT
Marquez undergoes minor surgery on his left hand, and is in doubt for next weekend’s Spanish Grand Prix at Jerez.
- Ten with Townsend: Long Beach and Barber debrief 0
- NHRA: Capps storms to 2nd win of season, Funny Car points lead 1
- Relief, gratitude define the day where Newgarden finally gets first win (VIDEO) 1
- Graham Rahal can’t close deal in runner-up finish at Barber 2
- Josef Newgarden scores his first IndyCar win at Barber 12
- WATCH LIVE: Honda Indy Grand Prix of Alabama at 3 p.m. ET on NBCSN, Live Extra 1
- What to watch for: IndyCar at Barber (3 p.m. ET, NBCSN and Live Extra) 0