May 14, 2014, 11:30 PM EDT
Forget a new TV for the man cave. And puh-leeze, not another tie or socks or underpants.
If you REALLY want to make the biggest hit for Father’s Day, tell your dad you’re taking him for a ride.
In the Goodyear Blimp.
With Mother’s Day now past, NASCAR is focusing on a one-of-a-kind promotion as part of it’s “NASCAR With Dad” Father’s Day promotion.
“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” Matt Shulman, NASCAR managing director of marketing platforms, said in a media release. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”
But the ride in the blimp, which will take place during the season-ending Ford Championship Weekend at Homestead-Miami Speedway, is the icing on the cake.
“We sat in the room and said, ‘What’s the coolest NASCAR prize we could give away that would be a memory that would last a lifetime?'” Shulman told Adweek, “and we decided that being high above the race with your father or your child would definitely be it.”
There’s plenty of other ways for sons and daughters to brag about how wonderful their father is through the “NASCAR With Dad” promotion, with heavy emphasis on social media, with fans sharing their favorite NASCAR memories spent with dad via Facebook, Twitter, Instagram and other similar avenues.
If you and your dad are not the lucky winner of the blimp ride, there’s a number of other prizes, including 10 runner-up prize packs of driving a real stock car on a real NASCAR track.
NASCAR Productions even made a neat video (below) that shares some of the greatest moments between some of the sport’s best drivers and their sons.
The #NASCARwithDAD contest is open from now through 11:59 p.m. on Father’s Sunday, Sunday, June 15.
To enter or for more information, go to NASCAR.com/NASCARwithDad.
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Oct 25, 2014, 8:02 PM EDT
Motor City connections are plentiful between the three Ford drivers still standing in the Chase.
Oct 25, 2014, 6:00 PM EDT
The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.
Oct 25, 2014, 4:30 PM EDT
Battle for Truck Series championship becomes three-horse race.
Oct 25, 2014, 4:04 PM EDT
Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.
Oct 25, 2014, 2:28 PM EDT
Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.
Oct 25, 2014, 1:30 PM EDT
Says first five years in F1 are about surviving, but cannot see the project failing.
Oct 25, 2014, 1:04 PM EDT
Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”
Oct 25, 2014, 12:30 PM EDT
German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.
Oct 25, 2014, 12:30 PM EDT
Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.
Oct 25, 2014, 12:00 PM EDT
Patrick not afraid to tackle thorny topics yesterday at Martinsville.
Oct 25, 2014, 11:35 AM EDT
On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.
Oct 25, 2014, 11:30 AM EDT
Former HRT driver casts his damning judgement on the current cost crisis in F1.
Oct 25, 2014, 10:30 AM EDT
The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.
Oct 25, 2014, 10:03 AM EDT
Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.
Oct 25, 2014, 9:30 AM EDT
Over 400 people attend special event in celebration of Brabham’s life and legacy.
Oct 25, 2014, 8:30 AM EDT
Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.
Oct 25, 2014, 7:00 AM EDT
Yet another record falls to the Spanish sensation in Malaysia.
Oct 25, 2014, 5:48 AM EDT
Bernie Ecclestone claims that there will be just 18 cars racing in Austin.
Oct 24, 2014, 11:50 PM EDT
In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.
Oct 24, 2014, 11:32 PM EDT
In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.
Video from NASCAR America
- Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville 1
- Marussia also set to miss United States GP 8
- Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus 7
- Jeff Gordon would love to return to Saturday Night Live — and wants to bring Ricky Funck with him (video) 0
- 2-for-1: Jamie McMurray wins Martinsville pole, sets track record 0
- Caterham given dispensation to miss Austin and Brazil 3
- Caterham the latest team to fall foul of the Leafield ‘curse’ 1