May 14, 2014, 11:30 PM EDT
Forget a new TV for the man cave. And puh-leeze, not another tie or socks or underpants.
If you REALLY want to make the biggest hit for Father’s Day, tell your dad you’re taking him for a ride.
In the Goodyear Blimp.
With Mother’s Day now past, NASCAR is focusing on a one-of-a-kind promotion as part of it’s “NASCAR With Dad” Father’s Day promotion.
“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” Matt Shulman, NASCAR managing director of marketing platforms, said in a media release. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”
But the ride in the blimp, which will take place during the season-ending Ford Championship Weekend at Homestead-Miami Speedway, is the icing on the cake.
“We sat in the room and said, ‘What’s the coolest NASCAR prize we could give away that would be a memory that would last a lifetime?’” Shulman told Adweek, “and we decided that being high above the race with your father or your child would definitely be it.”
There’s plenty of other ways for sons and daughters to brag about how wonderful their father is through the “NASCAR With Dad” promotion, with heavy emphasis on social media, with fans sharing their favorite NASCAR memories spent with dad via Facebook, Twitter, Instagram and other similar avenues.
If you and your dad are not the lucky winner of the blimp ride, there’s a number of other prizes, including 10 runner-up prize packs of driving a real stock car on a real NASCAR track.
NASCAR Productions even made a neat video (below) that shares some of the greatest moments between some of the sport’s best drivers and their sons.
The #NASCARwithDAD contest is open from now through 11:59 p.m. on Father’s Sunday, Sunday, June 15.
To enter or for more information, go to NASCAR.com/NASCARwithDad.
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Jul 22, 2014, 8:33 PM EDT
Time has not lessened the significance of winning at Indy for these three NASCAR standouts.
Jul 22, 2014, 7:13 PM EDT
The Outlaw returns to Indianapolis for the first time since his Indy 500-Coke 600 double back in May.
Jul 22, 2014, 5:54 PM EDT
The Team Penske pilot is putting up his six-bedroom Miami penthouse for a cool $14 million. Better start saving up…
Jul 22, 2014, 4:10 PM EDT
Seeking to catch up with their Ford stablemates at Team Penske, Roush Fenway Racing’s trio of Carl Edwards, Greg Biffle, and Ricky Stenhouse Jr. have been searching for speed in a two-day test session at Michigan International Speedway.
Jul 22, 2014, 3:00 PM EDT
The new, 92-foot pylon is made up of four LED panels capable of video animations that relay race info to fans.
Jul 22, 2014, 2:00 PM EDT
Recapping the future stars of IndyCar in action at Toronto this weekend.
Jul 22, 2014, 1:47 PM EDT
A report from Mexico says that Bernie Ecclestone has signed a five-year pact to bring F1 to Mexico City’s Autodromo Hermanos Rodriguez starting next season.
Jul 22, 2014, 1:00 PM EDT
A miserable home weekend in Toronto strikes James Hinchcliffe yet again.
Jul 22, 2014, 12:41 PM EDT
Williams’ deputy team principal on Massa: “He is mature enough – and has enough experience in the sport – to realize that sometimes, things don’t go your way.”
Jul 22, 2014, 11:55 AM EDT
Given politics, dates and dreams, could an IndyCar race at CTMP be possible?
Jul 22, 2014, 11:30 AM EDT
Ex-F1 shoe Jerome d’Ambrosio gets signed up for new FE series.
Jul 22, 2014, 11:00 AM EDT
Kyle Larson’s got a new house, a new kid on the way and now a new Cottonelle ad he might not be able to live down.
Jul 22, 2014, 10:08 AM EDT
Mercedes’ Toto Wolff calls double points “unfair.”
Jul 22, 2014, 9:25 AM EDT
MST’s Tony DiZinno recaps the weekend in Toronto, that featured a host of surprises.
Jul 22, 2014, 8:26 AM EDT
The stretch of six races in four weekends is over, as is the stretch of doubleheader weekends for the 2014 Verizon IndyCar Series season. Here’s the points breakdown.
Chase Elliott keeps winning, but he’s not finished capturing checkered flags this season by any stretch
Jul 22, 2014, 1:38 AM EDT
With the third win of his rookie Nationwide Series career, Chase Elliott continued to make it look easy in this past Saturday night’s EnjoyIllinois.com 300 at Chicagoland Speedway.
Jul 21, 2014, 8:05 PM EDT
For Wallace and his Truck Series rivals, racing on dirt presents a different set of challenges – and thus requires a different way to train.
Jul 21, 2014, 7:01 PM EDT
In a satellite radio interview, France shared his thoughts on the consortium of NASCAR’s most powerful teams.
Jul 21, 2014, 6:02 PM EDT
Jack Hawksworth will co-drive the No. 08 Prototype Challenge car for RSR Racing in Friday’s IMSA event on the Indianapolis Motor Speedway road course.
Jul 21, 2014, 5:10 PM EDT
Between his Eldora Speedway hosting the Truck Series and then competing at Indianapolis this weekend in Sprint Cup, Stewart’s in the middle of a busy week.
- Report: Toto Wolff speaks out against F1′s double points finale 2
- IndyCar: Toronto weekend analysis, musings and observations 0
- NASCAR’s Brian France on RTA’s formation: “We didn’t think it was necessary” 12
- Eldora and Indy putting a lot on Tony Stewart’s plate 0
- Todd Gilliland, 14, outdistances father David, grandfather Butch in first time they’ve all raced together 0