May 14, 2014, 11:30 PM EDT
Forget a new TV for the man cave. And puh-leeze, not another tie or socks or underpants.
If you REALLY want to make the biggest hit for Father’s Day, tell your dad you’re taking him for a ride.
In the Goodyear Blimp.
With Mother’s Day now past, NASCAR is focusing on a one-of-a-kind promotion as part of it’s “NASCAR With Dad” Father’s Day promotion.
“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” Matt Shulman, NASCAR managing director of marketing platforms, said in a media release. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”
But the ride in the blimp, which will take place during the season-ending Ford Championship Weekend at Homestead-Miami Speedway, is the icing on the cake.
“We sat in the room and said, ‘What’s the coolest NASCAR prize we could give away that would be a memory that would last a lifetime?’” Shulman told Adweek, “and we decided that being high above the race with your father or your child would definitely be it.”
There’s plenty of other ways for sons and daughters to brag about how wonderful their father is through the “NASCAR With Dad” promotion, with heavy emphasis on social media, with fans sharing their favorite NASCAR memories spent with dad via Facebook, Twitter, Instagram and other similar avenues.
If you and your dad are not the lucky winner of the blimp ride, there’s a number of other prizes, including 10 runner-up prize packs of driving a real stock car on a real NASCAR track.
NASCAR Productions even made a neat video (below) that shares some of the greatest moments between some of the sport’s best drivers and their sons.
The #NASCARwithDAD contest is open from now through 11:59 p.m. on Father’s Sunday, Sunday, June 15.
To enter or for more information, go to NASCAR.com/NASCARwithDad.
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Jul 27, 2014, 7:52 PM EDT
A world of differences make it impossible to weigh Jeff Gordon’s accomplishments at Indy against those of A.J. Foyt, Rick Mears, Al Unser Sr., and Michael Schumacher.
Jul 27, 2014, 6:52 PM EDT
INDIANAPOLIS – Jeff Gordon gave himself an early 43rd birthday present with Sunday’s Brickyard 400 win. Kyle Larson also gave himself an early birthday present – his 22nd will be Thursday – with a solid seventh-place finish in his first Brickyard.
Jul 27, 2014, 6:13 PM EDT
INDIANAPOLIS – It wasn’t quite the 1-2-3 finish they might have hoped for, but it was almost just as good for Joe Gibbs Racing’s three drivers in Sunday’s Brickyard 400 at Indianapolis Motor Speedway. Kyle Busch finished second to winner Jeff Gordon, followed by Denny Hamlin in third and Matt Kenseth was fourth.
Jul 27, 2014, 5:41 PM EDT
Rowdy continues his strong performance as of late with another P2 at Indianapolis.
Jul 27, 2014, 4:45 PM EDT
Kasey Kahne led a race-high 70 laps, but lost the Brickyard 400 lead to Jeff Gordon on a restart with 16 laps to go and faded to sixth.
Jul 27, 2014, 4:17 PM EDT
INDIANAPOLIS – It was an oldie but goodie performance as Jeff Gordon – seven days short of his 43rd birthday – rallied late to win Sunday’s 21st Brickyard 400 at Indianapolis Motor Speedway.
Jul 27, 2014, 3:00 PM EDT
One final round-up from the Hungaroring following Daniel Ricciardo’s supreme victory.
Jul 27, 2014, 2:53 PM EDT
A broken rear axle ended Danica Patrick’s day prematurely in Sunday’s Brickyard 400 at Indianapolis Motor Speedway.
Jul 27, 2014, 2:43 PM EDT
Strategy plays have been plentiful in the first half of today’s race at Indianapolis.
Jul 27, 2014, 2:00 PM EDT
Defending world champion has a quiet race at the Hungaroring; now 43 points behind Ricciardo in the drivers’ championship.
Jul 27, 2014, 1:15 PM EDT
Briton was asked twice to let Rosberg past, but he defied team orders on both occasions.
Jul 27, 2014, 1:03 PM EDT
“I have a deal moving forward. I can’t announce it yet. When all those pieces come together, it’ll be announced and we’ll talk about it.” – Edwards
Jul 27, 2014, 12:30 PM EDT
Big crashes for both Perez and Ericsson, but luckily neither suffered any injuries.
Jul 27, 2014, 12:00 PM EDT
Best result of the season for Ferrari with Alonso second and Kimi Raikkonen P6.
Jul 27, 2014, 11:55 AM EDT
By making announcement hours before Brickyard 400, team owner Jack Roush didn’t seem to do Edwards any favors.
Jul 27, 2014, 11:30 AM EDT
Championship lead shrinks by three points after finishing half a second behind Hamilton at the flag.
Jul 27, 2014, 11:00 AM EDT
Cuts the gap to Nico Rosberg by three points, leaving the gap at just eleven for the summer break.
Jul 27, 2014, 10:45 AM EDT
Red Bull driver won a sensational grand prix ahead of Fernando Alonso and Lewis Hamilton.
Jul 27, 2014, 10:33 AM EDT
Roush Fenway Racing announces that its 2015 Sprint Cup driver lineup will feature Greg Biffle, Ricky Stenhouse Jr., and Trevor Bayne.
Jul 27, 2014, 9:59 AM EDT
Australian driver claims a sensational win for Red Bull, the second of his F1 career.