May 14, 2014, 11:30 PM EDT
Forget a new TV for the man cave. And puh-leeze, not another tie or socks or underpants.
If you REALLY want to make the biggest hit for Father’s Day, tell your dad you’re taking him for a ride.
In the Goodyear Blimp.
With Mother’s Day now past, NASCAR is focusing on a one-of-a-kind promotion as part of it’s “NASCAR With Dad” Father’s Day promotion.
“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” Matt Shulman, NASCAR managing director of marketing platforms, said in a media release. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”
But the ride in the blimp, which will take place during the season-ending Ford Championship Weekend at Homestead-Miami Speedway, is the icing on the cake.
“We sat in the room and said, ‘What’s the coolest NASCAR prize we could give away that would be a memory that would last a lifetime?'” Shulman told Adweek, “and we decided that being high above the race with your father or your child would definitely be it.”
There’s plenty of other ways for sons and daughters to brag about how wonderful their father is through the “NASCAR With Dad” promotion, with heavy emphasis on social media, with fans sharing their favorite NASCAR memories spent with dad via Facebook, Twitter, Instagram and other similar avenues.
If you and your dad are not the lucky winner of the blimp ride, there’s a number of other prizes, including 10 runner-up prize packs of driving a real stock car on a real NASCAR track.
NASCAR Productions even made a neat video (below) that shares some of the greatest moments between some of the sport’s best drivers and their sons.
The #NASCARwithDAD contest is open from now through 11:59 p.m. on Father’s Sunday, Sunday, June 15.
To enter or for more information, go to NASCAR.com/NASCARwithDad.
Follow me @JerryBonkowski
Aug 3, 2015, 6:59 PM EDT
Quick recaps of the other two races at the Mid-Ohio Sports Car Course weekend from PWC and MRTI.
NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win
Aug 3, 2015, 12:24 AM EDT
NHRA Funny Car driver “Fast Jack” Beckman may want to consider changing his nickname to “Faster Jack” because it doesn’t appear he’ll be slowing down anytime soon.
Aug 2, 2015, 9:47 PM EDT
Sunday’s win fulfilled a lifelong dream for Ohio-native Graham Rahal.
Aug 2, 2015, 6:14 PM EDT
Montoyas 42-point lead over Rahal all but disappears in one race.
Aug 2, 2015, 5:56 PM EDT
Sage Karam in the crosshairs again after controversial Lap 66 spin at Mid-Ohio.
Aug 2, 2015, 4:53 PM EDT
Wilson earns first podium finish since Houston in 2013.
Aug 2, 2015, 4:02 PM EDT
Quick thinking from Rahal’s strategists allows the Ohio native to storm to his second win of the 2015 season and slice the gap to Montoya in the championship race.
Aug 2, 2015, 3:12 PM EDT
Castroneves led at halfway due to off-setting pit strategy.
Aug 2, 2015, 3:00 PM EDT
Alex Lynn has made an impression during his rookie GP2 season, but can he make the step up to F1 in 2016?
Aug 2, 2015, 1:30 PM EDT
McLaren’s CEO feels the reasons behind limiting in-season testing offer a “false economy”.
Aug 2, 2015, 1:00 PM EDT
Watch live from Mid-Ohio ahead of the 14th round of the Verizon IndyCar Series season.
Aug 2, 2015, 12:00 PM EDT
Latvala wins on home soil for the second time in the WRC with a record-breaking display.
Aug 2, 2015, 11:27 AM EDT
Big drama in second Indy Lights race of the weekend at Mid-Ohio.
Aug 2, 2015, 10:30 AM EDT
What to watch for ahead of Round 14 of the Verizon IndyCar Series season, the Honda Indy 200 from the Mid-Ohio Sports Car Course.
Aug 2, 2015, 10:24 AM EDT
Hunter-Reay finishes on top ahead of Helio Castroneves and Jack Hawksworth despite crashing his car.
Aug 2, 2015, 9:35 AM EDT
The Italian Grand Prix looks set to remain at Monza beyond 2016 thanks to a tax-free investment from the Italian government.
Aug 1, 2015, 7:00 PM EDT
Mazda Road to Indy and Pirelli World Challenge race updates from Mid-Ohio as they happen on one of the busiest road racing days of the year.
Aug 1, 2015, 6:48 PM EDT
Enerson finally breaks through for overdue first Indy Lights win.
Aug 1, 2015, 5:00 PM EDT
Mercedes F1 reserve driver finishes second at the Red Bull Ring to move into the lead of the DTM championship.
Aug 1, 2015, 4:46 PM EDT
In his third career start in the ARCA Racing Series, Cole Custer breezed to victory in Saturday’s ModSpace 125 at Pocono Raceway.
- NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win 4
- After dream-fulfilling day, Graham Rahal isn’t worried anymore 0
- Graham Rahal now trails Montoya by nine points in IndyCar standings 3
- Karam’s Mid-Ohio spin triggers frustration, skepticism from IndyCar paddock 9
- Rahal scores dream win on home soil in Honda 200 at Mid-Ohio 4
- Helio Castroneves leads halfway through the Honda Indy 200 at Mid-Ohio 0
- What to watch for: IndyCar at Mid-Ohio (1:30 p.m. ET, CNBC and Live Extra) 0