May 14, 2014, 11:30 PM EST
Forget a new TV for the man cave. And puh-leeze, not another tie or socks or underpants.
If you REALLY want to make the biggest hit for Father’s Day, tell your dad you’re taking him for a ride.
In the Goodyear Blimp.
With Mother’s Day now past, NASCAR is focusing on a one-of-a-kind promotion as part of it’s “NASCAR With Dad” Father’s Day promotion.
“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” Matt Shulman, NASCAR managing director of marketing platforms, said in a media release. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”
But the ride in the blimp, which will take place during the season-ending Ford Championship Weekend at Homestead-Miami Speedway, is the icing on the cake.
“We sat in the room and said, ‘What’s the coolest NASCAR prize we could give away that would be a memory that would last a lifetime?'” Shulman told Adweek, “and we decided that being high above the race with your father or your child would definitely be it.”
There’s plenty of other ways for sons and daughters to brag about how wonderful their father is through the “NASCAR With Dad” promotion, with heavy emphasis on social media, with fans sharing their favorite NASCAR memories spent with dad via Facebook, Twitter, Instagram and other similar avenues.
If you and your dad are not the lucky winner of the blimp ride, there’s a number of other prizes, including 10 runner-up prize packs of driving a real stock car on a real NASCAR track.
NASCAR Productions even made a neat video (below) that shares some of the greatest moments between some of the sport’s best drivers and their sons.
The #NASCARwithDAD contest is open from now through 11:59 p.m. on Father’s Sunday, Sunday, June 15.
To enter or for more information, go to NASCAR.com/NASCARwithDad.
Follow me @JerryBonkowski
Nov 28, 2014, 7:16 PM EST
Red Bull GRC champs Olsbergs MSE has their drivers second and fourth in the standings so far.
Nov 28, 2014, 4:45 PM EST
Put down your shopping bags, heat up some Thanksgiving leftovers, and tune in for a Black Friday edition of NASCAR AMERICA on NBCSN.
Nov 28, 2014, 4:31 PM EST
Mark Webber fastest in second practice for WEC at Interlagos.
Nov 28, 2014, 3:00 PM EST
Porsche 919 Hybrids run 1-2 in the first session at Interlagos.
Nov 28, 2014, 2:00 PM EST
The end of the WEC season occurs this weekend in Brazil.
Nov 28, 2014, 1:45 PM EST
We take a look back at some of the biggest stories in Formula 1 this year.
Nov 28, 2014, 1:30 PM EST
Rico Abreu locks up USAC Honda Midget Series title with fifth-place finish in Thanksgiving classic.
Nov 28, 2014, 1:00 PM EST
Alonso proved once again in 2014 that he has ability exceeding that of the Ferrari car, but even he couldn’t make up for the shortcomings of the F14 T.
Nov 28, 2014, 12:11 PM EST
Spanish driver to race alongside Max Verstappen in 2015, stepping up to make his F1 debut.
Nov 28, 2014, 12:00 PM EST
Red Bull may have been underdogs after winter testing, but few could have predicted Sebastian Vettel’s bid for a fifth world title being as weak as it was.
Nov 28, 2014, 11:00 AM EST
After a difficult rookie season, Bottas’ sophomore year in F1 brought far more success, marking the Finn as a possible champion in the future.
Nov 28, 2014, 10:30 AM EST
Kvyat will replace Sebastian Vettel at Red Bull next year.
Nov 28, 2014, 10:15 AM EST
Nico Hulkenberg and Porsche: a win for both the WEC and F1 in a rare moment of motorsport unity for the common good.
Nov 28, 2014, 10:00 AM EST
What a year it was for Daniel Ricciardo in his first season at Red Bull.
Nov 28, 2014, 9:30 AM EST
Talks about a new contract with Mercedes should be brought forwards after title win.
Nov 28, 2014, 9:00 AM EST
A worthy title contender, Nico Rosberg enjoyed his most successful season to date in 2014.
Nov 28, 2014, 8:00 AM EST
2014 saw the Briton become a two-time F1 world champion, winning 11 races.
Nov 28, 2014, 7:00 AM EST
A new regime will come into force at Maranello next season following a disappointing campaign in 2014.
Nov 28, 2014, 6:00 AM EST
British racer will remain with Williams for 2015 after becoming the first woman to take part in a grand prix weekend session in 22 years over the summer.
Nov 27, 2014, 8:46 PM EST
NHRA team owner Don Schumacher underwent surgery Wednesday for early-stage skin cancer.
Video from NASCAR America
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