May 19, 2014, 12:38 PM EDT
Dallas Mavericks owner, Shark Tank star, and business tycoon Mark Cuban will wave the green flag to start the 98th Running of the Indianapolis 500 on Sunday.
Earlier this morning, the Indianapolis Motor Speedway announced that Cuban has been named honorary starter for this year’s Greatest Spectacle in Racing. The 55-year-old has some local ties as a graduate of Indiana University.
“Whether it’s winning an NBA Championship or the honor of waving the green flag to start the Indianapolis 500, there are certain sporting events that are monumental for any true sports fan,” said Cuban in a statement.
“I am excited to come back to Indiana, not just to attend, but actually participate in this historic race.”
IMS president J. Douglas Boles said that in addition to his Indiana links, Cuban brings “a passion for sporting events, and a diverse following of fans around the globe to the flag stand at the Indianapolis Motor Speedway.”
“His successes and personality are well known in the business and entertainment world and we look forward to watching him wave the green flag to start the 98th Indianapolis 500,” he added.
IMS has also announced a new addition to their Coors Light Carb Day lineup: Robby Gordon‘s Formula Off-Road series, whose Stadium Super Trucks will compete on a modified course that features the front-stretch of the Brickyard oval and a portion of the infield road course.
It will mark the third time this season that Formula Off-Road will run in conjunction with the Verizon IndyCar Series, and it will also mark Gordon’s return to competition at IMS.
Gordon was a 10-time starter in the Indy 500, which he almost won in 1999 before he ran out of fuel while leading on Lap 199 and had to pit. He also ran 12 times in the Brickyard 400 (NASCAR Sprint Cup Series) with a top finish of sixth in 2003.
“My first trip to Indy as a competitor was in 1993 driving for A.J. Foyt,” he said. “I grew up watching Rick Mears, A.J. and others race at the Speedway and dreamed of driving there, but I never imagined we would race off-road trucks at Indy.
“I have a lot of great memories from Indianapolis and this will be another one added to the list.”
NBCSN will carry Carb Day coverage starting Friday morning at 11 a.m. ET, and will air the “Menards at the Brickyard” Formula Off-Road race on June 13 at Midnight ET.