Skip to content

F1’s return to Austria bucks the trend of global expansion

Jun 14, 2014, 10:00 AM EST

AUTO-PRIX-AUSTRIA-FILES Getty Images

For the first time in over ten years, Austria will play host to a Formula 1 grand prix next weekend as the Red Bull Ring gets set to welcome the sport back to Europe after a weekend away in Canada.

The Austrian Grand Prix has enjoyed a sporadic history within F1. Next weekend’s race will be the 28th running of the event, having first been held in 1963 at Zeltweg Airfield. It moved to the Osterreichring in 1970, and remained on the calendar until 1987. The race returned at the same circuit in 1997, now called the A1 Ring, but was cancelled once again for 2004.

The A1 Ring had become run down and fallen into disrepair, and stopped hosting motorsport altogether in 2004. Four years later, though, a buyer was found in the form of Red Bull owner Dietrich Mateschitz. As part of the brand’s penchant for not only F1 but also other forms of motor racing, to have its own circuit was a big coup.

Renamed the Red Bull Ring, it welcomed a number of top racing series including Formula 2 and the DTM (German touring car championship). However, F1 coming back to Austria was rarely considered by those outside of Red Bull, making the announcement last July something of a surprise.

The surprise wasn’t that a new grand prix was being held, but instead that it was a European race. F1’s expansion has focused on taking the sport to the four corners of the globe, primarily away from Europe.

In recent years, the new arrivals in F1 have mainly been in Asia. Bahrain, China, Abu Dhabi, Korea, India and Singapore have all joined the fray since Austria’s last grand prix. It is a very different sport to the one we had in 2003.

Of course, under normal circumstances, the Austrian Grand Prix would not be returning this year. Ordinarily, races are brokered in two ways: via private investment, or through government backing. Very few of the new races have been a true success. Korea and India both dropped off the calendar for 2014, while Bahrain has struggled with attendances and civil unrest. However, Singapore has been a huge hit and a tourist hub, with the government happy to pick up the bill.

Austria’s return has been brokered by the track owner: Red Bull. Dietrich Mateschitz has seen all of this success on track for his team, but is yet to see them race at a home grand prix. Much like the team, this is a project that he has the money to make happen. F1 is happy, he’s happy, the fans are happy.

There has been a lot of talk about Formula 1 returning to Magny-Cours in France in the next few years, but without significant investment, it is unlikely to happen. There is more money to be made further afield.

It will be interesting to see just how long the Austrian Grand Prix remains on the calendar, but so long as Red Bull can assure Mr. Ecclestone that a race will go ahead and they will pay up, it could yet become a mainstay in the sport once again.

Latest Posts
  1. NASCAR: Top drivers of 2014 – No. 20 Austin Dillon

    Dec 20, 2014, 1:00 PM EST

    NASCAR Sprint Cup Sylvania 300 At NH Motor Speedway Getty Images

    Dillon made a big first impression and then quietly learned the ropes in Sprint Cup.

  2. NASCAR: Top drivers of 2014 – No. 19 Clint Bowyer

    Dec 20, 2014, 12:00 PM EST

    (Patrick Smith/Getty Images) Getty Images

    Clint Bowyer endured the worst season of his Sprint Cup career in 2014. He hasn’t won a race since 2012, but 2015 could be a comeback year for him.

  3. NHRA: Brittany Force set for 2015 to be her year in Top Fuel

    Dec 19, 2014, 9:45 PM EST

    Brittany Force. (Photos courtesy of Ron Lewis Photography) Brittany Force. (Photos courtesy of Ron Lewis Photography)

    Daughter of legendary Funny Car champ John Force, Brittany Force is out to prove that 2015 will be her year in NHRA Top Fuel racing.

  4. Michael Schumacher’s son, Mick Jr., has ‘secret’ F4 test

    Dec 19, 2014, 6:55 PM EST

    mick schumacher jr.

    Michael Schumacher’s son, Mick Jr., spent a recent testing day in a Formula 4 car, a possible prelude to following in his famous father’s footsteps.

  5. Ganassi places faith in youngsters Kimball, Karam by putting them in No. 01 car

    Dec 19, 2014, 4:00 PM EST

    CGRdaytona Getty Images

    Rare, intriguing call for CGR to put two lesser-experienced drivers in No. 01 car.

  6. Williams recaps incredible 2014 campaign (VIDEO)

    Dec 19, 2014, 3:00 PM EST

    AUTO-PRIX-F1-ABU-DHABI-PODIUM Getty Images

    Williams’ stellar 2014 season, recapped in pictures and words.

  7. Top NASCAR stories of 2014: No. 12 – Newman, Kenseth winless but still successful

    Dec 19, 2014, 2:15 PM EST

    Hollywood Casino 400 - Practice Getty Images

    Ryan Newman and Matt Kenseth proved that consistency still pays.

  8. Report: The Sprint Experience will not return in 2015

    Dec 19, 2014, 1:49 PM EST

    sprint cup logo

    The fan-favorite Sprint Experience at NASCAR tracks across the country is apparently no longer, according to a media report.

  9. NASCAR: Top drivers of 2014 – No. 18 Jamie McMurray

    Dec 19, 2014, 1:30 PM EST

    NASCAR Sprint All-Star Race Getty Images

    McMurray shined at the All-Star Race in May but missed out on a 2014 Chase berth.

  10. NASCAR: Top drivers of 2014 – No. 17 Kyle Larson

    Dec 19, 2014, 12:57 PM EST

    (David Becker/Getty Images) Getty Images

    Kyle Larson had a tremendous rookie season in 2014. If he was that good this season, imagine how much better he’ll be next season and seasons to come.

  11. Felipe Nasr goes with 12 for his F1 car number

    Dec 19, 2014, 12:30 PM EST

    F1 Grand Prix of Brazil - Previews Getty Images

    Felipe Nasr’s No. 12 rounds out the F1 grid number choices for 2015.

  12. Vergne joins Ferrari as a test driver

    Dec 19, 2014, 12:00 PM EST

    Canadian F1 Grand Prix - Previews Getty Images

    Jean-Eric Vergne signs with Ferrari as a test and development driver, which means a bunch of simulator work.

  13. RC Enerson confirmed for Indy Lights with Schmidt Peterson

    Dec 19, 2014, 11:17 AM EST

    IndyLights

    RC Enerson moves up from USF2000 to Indy Lights.

  14. NASCAR: Kid Rock to perform pre-race show at 2015 Daytona 500

    Dec 19, 2014, 11:00 AM EST

    2014 Louder Than Life Festival - Day 2 Getty Images

    Multiplatinum artist to rock out before 2015 running of the Great American Race.

  15. NASCAR Canadian Tire Series 2015 schedule released

    Dec 18, 2014, 9:51 PM EST

    Canadian tire series logo

    It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.

  16. Ricky Stenhouse Jr. to do a little pre-Christmas dirt tracking Saturday in Illinois

    Dec 18, 2014, 9:26 PM EST

    (Tom Pennington/Getty Images) Getty Images

    Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.

  17. Kurt Busch sponsor supports him ‘110 percent’ in dispute with ex-girlfriend

    Dec 18, 2014, 8:50 PM EST

    (Jerry Markland/Getty Images) Getty Images

    One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.

Video from NASCAR America

NASCAR America's 2014 blooper reel
Top 10 NASCAR Driver Searches
  1. C. Coughlin (1903)
  2. K. Busch (1710)
  3. B. Vickers (1702)
  4. A. Self (1643)
  5. D. Suarez (1424)
  1. M. Tifft (1375)
  2. D. Armstrong (1361)
  3. J. Boston (1342)
  4. K. Busch (1266)
  5. L. Cassill (1188)