Jun 15, 2014, 11:00 AM EDT
Ferrari president Luca di Montezemolo has written a formal letter to the ruling powers in Formula 1, calling for a meeting to discuss the future of the sport following a “wrong turn”.
Montezemolo was quoted earlier this week as saying that Ferrari may consider its future in F1, only for the team to claim that his words had been misunderstood. It is common knowledge that the marque’s president is unhappy with the direction that the sport has taken, largely due to the new ‘efficient’ regulations, and now he is looking for firm action.
As part of the discussions, Montezemolo would like to focus on younger markets and fans, and has cited companies such as Google and Apple as being examples to follow.
The statement from Ferrari reads as follows:
“Ferrari has had Formula 1 coursing through its veins for over half a century and that’s why it has decided to make a move to turn the sport away from the wrong turn it appears to have taken.
“The Maranello marque has decided to do this through the means of a formal act, which is a concrete proposal, in the form of a letter from its President Luca di Montezemolo to the Formula 1 rights holder, Bernie Ecclestone and to Donald McKenzie, the president of the company that owns Formula 1.
“It is not an ultimatum, nor a threat, but a proposal to call together all the key players in the sport to sit down around a table and come up with new ideas that will see Formula 1 continue to set the benchmark in motorsport, on level terms with global events such as the Olympics and the football World Cup.
“The President wants to see a collective brainstorming from the group to act for the good of Formula 1. Contributions from all areas are of value; teams, sponsors, promoters and media, so that the key values of Formula 1 can be reestablished. President Montezemolo would also like to see other high-end players invited, those who are currently not involved or only partially so; new media, social networks and colossi such as Google and Apple.”
“Formula 1 has to be based on technical innovation, research and development, but this must all be done with sustainable costs and above all, must be moved forward as part of a product that can put on a show. Because it is the show that draws in the commercial partners, the sponsors and, above all, the fans, who are the real end users of the Formula 1 product.
“Finding the right mix of these ingredients will be vital for the sustainability and the future success of our much-loved sport.”
Montezemolo was highly critical of the new regulations that saw a greater focus be placed on efficiency, including a downsize from V8 engines to V6 turbocharged power units. In Bahrain, he called the new F1 “taxi cab racing”, only for the on-track action to be some of the most thrilling in recent years.
Formula 1 has been known to be adverse to non-profitable activities, such as investment in social media which – despite being highly valuable – does not provide an immediate return on investment. However, if the sport is to attract the new, younger generation, it might be in its interest to heed Montezemolo’s words.
That said, the on-track action is certainly still keeping fans glued to TV, with the 50m fall in global viewership largely coming as a result of the change in broadcasters in France and China.
If Ferrari was dominating the sport in the same fashion that Mercedes currently is, it would be interesting to see just whether Montezemolo would be so vocal about its future.
Oct 25, 2014, 8:02 PM EDT
Motor City connections are plentiful between the three Ford drivers still standing in the Chase.
Oct 25, 2014, 6:00 PM EDT
The 4-Rings takes to Facebook to dismiss yet another revival of the rumors that it’s going Grand Prix racing in the near-future.
Oct 25, 2014, 4:30 PM EDT
Battle for Truck Series championship becomes three-horse race.
Oct 25, 2014, 4:04 PM EDT
Darrell “Bubba” Wallace Jr. won his first career NASCAR Camping World Truck Series race at Martinsville Speedway last October. He returned to the short bullring one year later to win there again in Saturday’s Kroger 200.
Oct 25, 2014, 2:28 PM EDT
Stenhouse and Allgaier will start mid-pack on Sunday at Martinsville.
Oct 25, 2014, 1:30 PM EDT
Says first five years in F1 are about surviving, but cannot see the project failing.
Oct 25, 2014, 1:04 PM EDT
Harvick turns in a 19.457-second lap around the Virginia half-mile to top “Happy Hour.”
Oct 25, 2014, 12:30 PM EDT
German driver looking forward to tackling the Circuit of The Americas in Austin next weekend.
Oct 25, 2014, 12:30 PM EDT
Despite fighting breast cancer for the third time, NASCAR fan Wendy Smith decided to spend $25 to help others even less fortunate. Her gratuity paid off in a big way, earning a brand new $65,000 Chevrolet Corvette.
Oct 25, 2014, 12:00 PM EDT
Patrick not afraid to tackle thorny topics yesterday at Martinsville.
Oct 25, 2014, 11:35 AM EDT
On a weekend that carries a lot of significance for honoring NASCAR Hall of Fame-elect inductee Wendell Scott, Darrell “Bubba” Wallace Jr. paid tribute in his own way to Scott, earning the pole for Saturday’s Kroger 200 Camping World Truck Series race.
Oct 25, 2014, 11:30 AM EDT
Former HRT driver casts his damning judgement on the current cost crisis in F1.
Oct 25, 2014, 10:30 AM EDT
The demise of both Caterham and Marussia has been on the cards for some time, yet Formula 1 has allowed it to happen.
Oct 25, 2014, 10:03 AM EDT
Despite chilly temperatures in the mid-40s in the 50-minute early-morning session, Jimmie Johnson led all drivers in the next-to-last Sprint Cup practice with a best lap of 98.023 mph, the only driver over the 98 mph mark.
Oct 25, 2014, 9:30 AM EDT
Over 400 people attend special event in celebration of Brabham’s life and legacy.
Oct 25, 2014, 8:30 AM EDT
Lotus driver has failed to score any points in 2014, but feels that next season will hold better things.
Oct 25, 2014, 7:00 AM EDT
Yet another record falls to the Spanish sensation in Malaysia.
Oct 25, 2014, 5:48 AM EDT
Bernie Ecclestone claims that there will be just 18 cars racing in Austin.
Oct 24, 2014, 11:50 PM EDT
In a surprisingly candid admission, six-time Sprint Cup champ Jimmie Johnson says that while nothing is imminent, the day is coming when he and crew chief Chad Knaus will go their separate ways.
Oct 24, 2014, 11:32 PM EDT
In a bemusing video released Thursday, NASCAR star Kevin Harvick spent one of his recent off nights working the room at an Outback Steakhouse.
Video from NASCAR America
- Bubba Wallace pays homage to NASCAR Hall of Famer Wendell Scott with encore win at Martinsville 1
- Marussia also set to miss United States GP 8
- Jimmie Johnson: ‘That day is out there’ when he’ll split with crew chief Chad Knaus 7
- Jeff Gordon would love to return to Saturday Night Live — and wants to bring Ricky Funck with him (video) 0
- 2-for-1: Jamie McMurray wins Martinsville pole, sets track record 0
- Caterham given dispensation to miss Austin and Brazil 3
- Caterham the latest team to fall foul of the Leafield ‘curse’ 1