Jun 15, 2014, 11:00 AM EDT
Ferrari president Luca di Montezemolo has written a formal letter to the ruling powers in Formula 1, calling for a meeting to discuss the future of the sport following a “wrong turn”.
Montezemolo was quoted earlier this week as saying that Ferrari may consider its future in F1, only for the team to claim that his words had been misunderstood. It is common knowledge that the marque’s president is unhappy with the direction that the sport has taken, largely due to the new ‘efficient’ regulations, and now he is looking for firm action.
As part of the discussions, Montezemolo would like to focus on younger markets and fans, and has cited companies such as Google and Apple as being examples to follow.
The statement from Ferrari reads as follows:
“Ferrari has had Formula 1 coursing through its veins for over half a century and that’s why it has decided to make a move to turn the sport away from the wrong turn it appears to have taken.
“The Maranello marque has decided to do this through the means of a formal act, which is a concrete proposal, in the form of a letter from its President Luca di Montezemolo to the Formula 1 rights holder, Bernie Ecclestone and to Donald McKenzie, the president of the company that owns Formula 1.
“It is not an ultimatum, nor a threat, but a proposal to call together all the key players in the sport to sit down around a table and come up with new ideas that will see Formula 1 continue to set the benchmark in motorsport, on level terms with global events such as the Olympics and the football World Cup.
“The President wants to see a collective brainstorming from the group to act for the good of Formula 1. Contributions from all areas are of value; teams, sponsors, promoters and media, so that the key values of Formula 1 can be reestablished. President Montezemolo would also like to see other high-end players invited, those who are currently not involved or only partially so; new media, social networks and colossi such as Google and Apple.”
“Formula 1 has to be based on technical innovation, research and development, but this must all be done with sustainable costs and above all, must be moved forward as part of a product that can put on a show. Because it is the show that draws in the commercial partners, the sponsors and, above all, the fans, who are the real end users of the Formula 1 product.
“Finding the right mix of these ingredients will be vital for the sustainability and the future success of our much-loved sport.”
Montezemolo was highly critical of the new regulations that saw a greater focus be placed on efficiency, including a downsize from V8 engines to V6 turbocharged power units. In Bahrain, he called the new F1 “taxi cab racing”, only for the on-track action to be some of the most thrilling in recent years.
Formula 1 has been known to be adverse to non-profitable activities, such as investment in social media which – despite being highly valuable – does not provide an immediate return on investment. However, if the sport is to attract the new, younger generation, it might be in its interest to heed Montezemolo’s words.
That said, the on-track action is certainly still keeping fans glued to TV, with the 50m fall in global viewership largely coming as a result of the change in broadcasters in France and China.
If Ferrari was dominating the sport in the same fashion that Mercedes currently is, it would be interesting to see just whether Montezemolo would be so vocal about its future.
Aug 4, 2015, 9:55 AM EDT
With several race dates having already been announced, it’s time to play “piece it together” for the 2016 IndyCar schedule.
Aug 3, 2015, 6:59 PM EDT
Quick recaps of the other two races at the Mid-Ohio Sports Car Course weekend from PWC and MRTI.
NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win
Aug 3, 2015, 12:24 AM EDT
NHRA Funny Car driver “Fast Jack” Beckman may want to consider changing his nickname to “Faster Jack” because it doesn’t appear he’ll be slowing down anytime soon.
Aug 2, 2015, 9:47 PM EDT
Sunday’s win fulfilled a lifelong dream for Ohio-native Graham Rahal.
Aug 2, 2015, 6:14 PM EDT
Montoyas 42-point lead over Rahal all but disappears in one race.
Aug 2, 2015, 5:56 PM EDT
Sage Karam in the crosshairs again after controversial Lap 66 spin at Mid-Ohio.
Aug 2, 2015, 4:53 PM EDT
Wilson earns first podium finish since Houston in 2013.
Aug 2, 2015, 4:02 PM EDT
Quick thinking from Rahal’s strategists allows the Ohio native to storm to his second win of the 2015 season and slice the gap to Montoya in the championship race.
Aug 2, 2015, 3:12 PM EDT
Castroneves led at halfway due to off-setting pit strategy.
Aug 2, 2015, 3:00 PM EDT
Alex Lynn has made an impression during his rookie GP2 season, but can he make the step up to F1 in 2016?
Aug 2, 2015, 1:30 PM EDT
McLaren’s CEO feels the reasons behind limiting in-season testing offer a “false economy”.
Aug 2, 2015, 1:00 PM EDT
Watch live from Mid-Ohio ahead of the 14th round of the Verizon IndyCar Series season.
Aug 2, 2015, 12:00 PM EDT
Latvala wins on home soil for the second time in the WRC with a record-breaking display.
Aug 2, 2015, 11:27 AM EDT
Big drama in second Indy Lights race of the weekend at Mid-Ohio.
Aug 2, 2015, 10:30 AM EDT
What to watch for ahead of Round 14 of the Verizon IndyCar Series season, the Honda Indy 200 from the Mid-Ohio Sports Car Course.
Aug 2, 2015, 10:24 AM EDT
Hunter-Reay finishes on top ahead of Helio Castroneves and Jack Hawksworth despite crashing his car.
Aug 2, 2015, 9:35 AM EDT
The Italian Grand Prix looks set to remain at Monza beyond 2016 thanks to a tax-free investment from the Italian government.
Aug 1, 2015, 7:00 PM EDT
Mazda Road to Indy and Pirelli World Challenge race updates from Mid-Ohio as they happen on one of the busiest road racing days of the year.
Aug 1, 2015, 6:48 PM EDT
Enerson finally breaks through for overdue first Indy Lights win.
Aug 1, 2015, 5:00 PM EDT
Mercedes F1 reserve driver finishes second at the Red Bull Ring to move into the lead of the DTM championship.
- Dates for 2016 IndyCar schedule starting to come together 0
- NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win 4
- After dream-fulfilling day, Graham Rahal isn’t worried anymore 0
- Graham Rahal now trails Montoya by nine points in IndyCar standings 3
- Karam’s Mid-Ohio spin triggers frustration, skepticism from IndyCar paddock 12
- Rahal scores dream win on home soil in Honda 200 at Mid-Ohio 4
- Helio Castroneves leads halfway through the Honda Indy 200 at Mid-Ohio 0