Jun 17, 2014, 4:00 PM EDT
Already a technology partner with Hendrick Motorsports, Panasonic has expanded their pact with the NASCAR juggernaut to include primary sponsorship for Jeff Gordon.
The three-year agreement will see Panasonic serve as the primary backer for Gordon’s No. 24 Chevrolet in two Sprint Cup events during the 2014, 2015, and 2016 seasons.
Gordon will race the Panasonic colors this weekend at Sonoma Raceway and again on Aug. 31 at Atlanta Motor Speedway. In all other events, Panasonic will be an associate sponsor for the No. 24.
Panasonic has worked with Hendrick since the 2007 season, providing the team with items such as laptops, cameras, projection units, and video production tools for their North Carolina headquarters.
However, this will be the company’s first foray into on-car branding since the alliance began.
“We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT,” team owner Rick Hendrick said of Panasonic.
“To have them see more opportunities for their business and want to grow the relationship sends a very positive message.”
For Sonoma, the company will have its Toughbook line of computers on the No. 24’s quarter panels. You can check out the paint job below.
Jul 3, 2015, 5:00 PM EDT
Sirotkin claims his first pole in the GP2 Series on Friday ahead of Stoffel Vandoorne and Richie Stanaway.
Jul 3, 2015, 4:00 PM EDT
Foust seeks another win, Speed looks for bounce back from tough Daytona at MCAS.
Jul 3, 2015, 3:30 PM EDT
The street and road course specialist gets his first taste of an oval in Iowa this week.
Jul 3, 2015, 2:00 PM EDT
Wolff finishes eight-tenths of a second behind regular Williams driver Felipe Massa in FP1 on Friday.
Jul 3, 2015, 1:22 PM EDT
British driver switches back to the old setting on his Mercedes after struggling in the past four races.
Jul 3, 2015, 12:00 PM EDT
Raikkonen hits back at questions about his motivation as rumors of a possible driver change at Ferrari begin to circulate.
Jul 3, 2015, 11:00 AM EDT
Rosberg’s car was covered over following a stoppage in FP1.
Jul 3, 2015, 10:32 AM EDT
Two red flags interrupt running in FP2, but it is Nico Rosberg who leads the way once again.
Jul 3, 2015, 8:45 AM EDT
Can Nico Rosberg top the timesheets once again in second practice at Silverstone?
Jul 3, 2015, 4:46 AM EDT
First practice at Silverstone kicks off at 5am ET on Friday.
Jul 2, 2015, 11:08 PM EDT
The way his season had been going, two-time NHRA Funny Car champ Tony Pedregon was threatening to become a “Whatever Happened To?” question.
Jul 2, 2015, 10:18 PM EDT
New NHRA Peter Clifford has the experience and apparently plenty of ideas already to get the sport of drag racing moving forward and out of neutral.
Jul 2, 2015, 6:36 PM EDT
Today, Iowa. Next year, Indianapolis? That’s what Matthew Brabham is hoping for, after completing his first full IndyCar test with Andretti Autosport Thursday at Iowa Speedway.
Jul 2, 2015, 4:10 PM EDT
At the same time that James Hinchcliffe was seriously injured while practicing for the Indianapolis 500, Ryan Briscoe didn’t have a ride for either the 500 or for the season.
Jul 2, 2015, 3:00 PM EDT
The same ten teams from season one, albeit with a few name changes.
F1 Strategy Group pushing through technical revolution for 2017, other changes planned as early as Belgian GP
Jul 2, 2015, 1:48 PM EDT
F1 Strategy Group met with the FIA and Formula One Management in England on Wednesday to discuss future changes to the sport.
Jul 2, 2015, 1:30 PM EDT
Red, white and blue in time for the British Grand Prix weekend.
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- F1 Strategy Group pushing through technical revolution for 2017, other changes planned as early as Belgian GP 6
- 2015 British Grand Prix Preview 1