Jun 17, 2014, 4:00 PM EST
Already a technology partner with Hendrick Motorsports, Panasonic has expanded their pact with the NASCAR juggernaut to include primary sponsorship for Jeff Gordon.
The three-year agreement will see Panasonic serve as the primary backer for Gordon’s No. 24 Chevrolet in two Sprint Cup events during the 2014, 2015, and 2016 seasons.
Gordon will race the Panasonic colors this weekend at Sonoma Raceway and again on Aug. 31 at Atlanta Motor Speedway. In all other events, Panasonic will be an associate sponsor for the No. 24.
Panasonic has worked with Hendrick since the 2007 season, providing the team with items such as laptops, cameras, projection units, and video production tools for their North Carolina headquarters.
However, this will be the company’s first foray into on-car branding since the alliance began.
“We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT,” team owner Rick Hendrick said of Panasonic.
“To have them see more opportunities for their business and want to grow the relationship sends a very positive message.”
For Sonoma, the company will have its Toughbook line of computers on the No. 24’s quarter panels. You can check out the paint job below.
Mar 2, 2015, 7:31 PM EST
Mercedes F1: Road to Repeat premieres this Thursday, March 5, at 8 p.m. ET on NBCSN.
Mar 2, 2015, 5:16 PM EST
Jam-packed schedule for inaugural GP of NOLA weekend.
Mar 2, 2015, 3:00 PM EST
Toyota Racing’s trio of Davidson, Buemi and Nakajima tour Tokyo.
Mar 2, 2015, 2:00 PM EST
RHR’s image on Indianapolis 500 tickets to be unveiled on Thursday.
Mar 2, 2015, 1:00 PM EST
With 114 cars total and a manufacturer overload, things look promising for Pirelli World Challenge heading into 2015.
Mar 2, 2015, 11:00 AM EST
F1 and IndyCar kick off; NHRA, sports cars and ladder series also have a busy month of March ahead.
Mar 2, 2015, 9:30 AM EST
Mercedes leads in pace, and lap count as F1 preseason testing is in the books for 2015.
Mar 2, 2015, 8:59 AM EST
Mick Schumacher to advance from karting into cars this season.
Mar 2, 2015, 8:21 AM EST
With potential Indy Lights success there for the taking, Max Chilton instead opts for the LMP1 route with Nissan.
Mar 2, 2015, 7:45 AM EST
Max Chilton and Alex Buncombe round out the Nissan LMP1 lineup; Chilton full season and Buncombe at Le Mans.
Mar 2, 2015, 7:34 AM EST
Red Bull takes off the camo, comes back in color.
Mar 1, 2015, 5:00 PM EST
Here’s the final recap from the Circuit de Barcelona-Catalunya as pre-season testing comes to a close.
Mar 1, 2015, 3:30 PM EST
Team principal Maurizio Arrivabene calls for “concentration and discipline” at Maranello in the lead-up to the start of the 2015 season.
Mar 1, 2015, 3:00 PM EST
The Team Penske pilot turns 34 years old today.
Mar 1, 2015, 2:30 PM EST
Maldonado is still able to find the positives out of his final test run before the beginning of the 2015 season in Australia on March 15.
Mar 1, 2015, 2:00 PM EST
Should Mercedes drop the ball in 2015, Williams could be the team to pick up the pieces and snatch a race win.
Mar 1, 2015, 1:30 PM EST
17-year-old will become the youngest driver in the history of F1 to start a race in Australia.
James Courtney wins season-opening V8 Supercars feature in Adelaide; ex-NASCAR driver Marcos Ambrose 12th
Mar 1, 2015, 1:00 PM EST
Ambrose cracks Top 10 on feature grid, but fuel strategy hinders an otherwise decent run for him.
Mar 1, 2015, 12:45 PM EST
German driver posted the fastest time of winter testing in Barcelona on Friday.
Mar 1, 2015, 12:30 PM EST
With the ban on motorsport in Switzerland being lifted, the door has been opened to an ePrix in Geneva.
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