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Report: Home Depot leaving NASCAR, Joe Gibbs Racing at season’s end

Jun 23, 2014, 12:30 PM EDT

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The Home Depot’s time as a primary sponsor in NASCAR are numbered according to a report from the Sports Business Journal.

The SBJ’s Tripp Mickle relays word from sources that the home improvement chain will leave the sport entirely when its contract with Joe Gibbs Racing runs out at the end of this season.

Home Depot currently serves as a main co-sponsor with Dollar General on the No. 20 JGR Toyota of former Sprint Cup champion Matt Kenseth.

Dollar General, however, has become the bigger backer of the two and is running as the No. 20’s primary sponsor for the bulk of the races this season. In those events, Home Depot’s branding and orange color has usually been relegated to the car’s rear bumper.

Home Depot has been part of the JGR portfolio since 1999, when it signed on to back Tony Stewart when he drove the No. 20 car. Stewart took Home Depot to two of his three Sprint Cup championships (2002, 2005) before leaving JGR following the 2008 season.

The company then ran with Joey Logano from 2009-2012, followed by Kenseth starting in 2013.

However, Dollar General announced last December it would increase its primary sponsorship of Kenseth’s No. 20 to a total of 27 races in 2014, up from 17 in 2013; Home Depot had been slated to run 21 races in that role prior to this particular decision.

Now, with the SBJ report comes obvious questions. It would appear that Dollar General now has an opening to turn its involvement with the No. 20 into a season-long sponsorship – but will they choose to do so?

Then there’s the matter of how this will impact JGR’s possible plans for expanding to a four-car operation for 2015. Sonoma winner Carl Edwards has been linked to joining the team in that scenario, but he has stayed quiet on that subject.

Team president J.D. Gibbs said this past weekend that a final decision on JGR’s expansion won’t come until at least September. He also confirmed that M&M’s would remain on the team’s No. 18 car for Kyle Busch next year.

  1. patrickla818 - Jun 23, 2014 at 12:52 PM

    More proof Nascar has been sliding since Dales death and The Chase format.

  2. thisischavez - Jun 23, 2014 at 12:53 PM

    With sponsors leaving and costs increasing it’s not gonna be surprising to see multiple teams disappearing in the next couple of seasons. Nascar better do something or they’ll price themselves out of business. It’s not impossible to imagine.

  3. printergonebad - Jun 23, 2014 at 1:00 PM

    Was it something Lowes said or did?

    • alongthegulf - Jun 23, 2014 at 4:35 PM

      I believe Arthur Blank owned Home Depot when first contract was signed. He was a NASCAR fan. After he bought the Atlanta Falcons he decided to sell Home Depot. The relationship hasn’t been the same since.

      It’s no secret the cost to sponsor a team just keeps going up, and up. The NASCAR fans base keeps going down. More sponsorship are teaming up to sponsor a team. Sponsors have to look at it as advertising on a rolling billboard that drives around a track. Are fans getting the message and are they buying your product? Are you getting a return on that advertising? Moore sponsors are telling NASCAR no.

  4. smokinaces69 - Jun 23, 2014 at 1:05 PM

    On average top teams spend upwards of 500K per race and some teams even more. That’s a lot of Sponsor money over a 36 race season. Even big Corporate Companies like Lowe’s and Home Depot find it hard to spend 20 million plus a year. Brian France has proved once again he’s did nothing to slow down costs. In another 10 years they will be pushing 30 million a year…
    RIP NASCAR…It wont be long until you follow suit with Indy Cars…dozen races a year and 15 to 20 teams competing…

  5. gbart22 - Jun 23, 2014 at 1:14 PM

    I’m not all doom and gloom but we’ve been witnessing the slide with the costs for a decade now teams don’t have companies that sponsor entire schedules they have a million sponsors on one car and I think that has hurt the sport somewhat cause as a kid I was first drawn to sponsor colors and paint schemes and then the driver who drove that car. You got used to the skittles car the kelloggs car the tide ride The texaco car etc and today you don’t have that option as a kid cause he colors change every single week. But aside from that the cost has pretty much led to the consolidation of the teams into a few super powers. Hendrick and their off branches ganassi and Stewart Haas I mean that’s 10 cars right there.

    • krag76 - Jun 23, 2014 at 3:55 PM

      The one advantage to multi sponsors for each race is shirt ,hat,metal replica cars ect. Everyone wants one of each.

  6. jagsfanugh - Jun 23, 2014 at 1:25 PM

    Haven’t followed Nascar in years. Good luck in the future.

    • jimx29 - Jun 24, 2014 at 12:29 AM

      The fact you’re commenting on a story about NASCAR says different

    • fave88 - Jun 24, 2014 at 11:16 AM

      jagsfanugh…..Who cares that you don’t follow Nascar, so why are you even here commenting. Go to your miniature golf comment page

  7. aug99 - Jun 23, 2014 at 1:26 PM

    Smart move by Home Depot.
    With the way the economy is and democrats in power, its NOT a great environment for business.
    Since france allowed Toyota into nascar, crowds are going down.

    • krag76 - Jun 23, 2014 at 4:03 PM

      The one thing that has improved is you are a bigger idiot. Sponsorship was falling apart back when the war criminal was running the show. Your corp republican owners are stealing all the profit from companies and hiding it off shore tax free leaving nothing to sponsor racing with. Please explain how Toyota being in NASCAR had done anything to hurt it. The product the advertize and race with is made in America by Americans making good money. More percentages of foreign cars and parts are made in America then the American auto makers are making here. The cars are nothing more then IROC cars so what difference does it make?

      • intimadated3 - Jun 23, 2014 at 6:31 PM

        Krag76 WTF has your MUSLIM Idol done ? not a damn thing now he wants to change the constitution to suit his needs to run a 3rd term SCREW THAT COMMIE

    • Designer Rants - Jun 25, 2014 at 8:04 AM

      DOW at 16,000+. Corporations legally dodging all taxes and hoarding trillions in cash while claiming they can’t afford Cost Of Living Adjustment raises for workers who spend 40+hrs/wk making this country run, and then have to supplement their income with government benefits, or decide between rent and feeding their family at the end of the month.

      But if the Democrats increase taxes to pre-war criminal rates (pick your war criminal: Dumbya or Reagan Saint of Alzheimer) and increase social benefits and regulations to keep in line with every other Western Nation, they’re “Commie Hitlers” or some such idiocy.

      I imagine, based on comments like yours, that NASCAR is dying because its fans are too dim to operate a teevee.

  8. The Truth - Jun 23, 2014 at 2:01 PM

    Re the comment by “aug99” … “Since france allowed Toyota into nascar, crowds are going down.” Very stupid comment.

    Toyota and Honda make cars superior to Ford and Chevy for the consumer market, but that has nothing to do with NASCAR. Ford and Chevy have an incredible record in NASCAR and their consumer cars have vastly improved in the last couple decades. Witness Jimmie, Jeff and Dale Jr. and how well they are doing in Chevys this year.

    Toyota’s entry into NASCAR could only be seen as a truly great asset for NASCAR. The teams that run them are popular and the drivers are excellent. Any person with a reasonable level of intelligence would say that Toyota’s entry into NASCAR is an extremely valuable asset for NASCAR, and should be a great thing for Toyota.

    You really need to be careful with such loony comments like you made. The entire planet earth is your audience on the Internet and most people don’t want the entire planet laughing at their stupidity.

    • fave88 - Jun 24, 2014 at 11:19 AM

      Not true…..If you’ve read the latest, Honda, Nissan, BMW now have a huge recall, just as Toyota did. So it looks as if the Jap cars are no better than any other cars!!!

  9. manik56 - Jun 23, 2014 at 2:35 PM

    Just goes to show what a disaster rushing Joey Logano really was for JGR. Mr Penske is laughing all the way to victory circle & Home Depot is gone.

  10. kraftboardcars - Jun 23, 2014 at 3:15 PM

    NASCAR has hurt itself. Only the top two Chevy and Toyota teams are week in week out competitive. And now the Toyota team is falling. I stopped watching when JJ won three in a row! I was a huge Ford racing fan. But they kept knocking my teams out with rule changes to form PARITY. Five rule changes alone in 1985 to slow down Bill Elliotts Ford! Then again in 1993 after the top three teams were all fords in 1992 again NASCAR bent the book to bring GM back to the front. And the first three stories on yahoo this morning were of Kenseths crash. JRs good run. And Gordons mistake that let Edwards Ford win at Sanoma yesterday. I know when I am not wanted. So I left. Good luck mr france with your hendricks chevy racing series! It’s no wonder sponsors won’t spend millions when they have little or no chance of winning!

    • fave88 - Jun 24, 2014 at 11:21 AM

      kraftboardcars……Goodbye!!! Another ex-fan that won’t be missed!!!

  11. corzman69 - Jun 23, 2014 at 3:23 PM

    I am in no way a Jimmie Johnson fan, but I will be taking my business to Lowe’s from now on.

  12. ajurski - Jun 23, 2014 at 5:56 PM

    As everyone screams doom and gloom for NASCAR as a whole, everyone seems to have missed the part of where the races that Home Depot cut out to sponsor the past few seasons have been REPLACED by another sponsor. New sponsors are coming into the sport, and old ones are leaving. Nothing has changed in this matter with the natural coming and going of sponsors throughout the years. The only thing that has changed is the mass negative attitude that most NASCAR fans seem to have anymore. I am not saying that NASCAR is perfect by any means, but seriously if NASCAR hasn’t acted on your complaints yet, they probably are not going to.

    • warren2185 - Jun 23, 2014 at 9:47 PM

      ajurski, yours is about the only intelligent comment on here.

  13. stinkinweasel - Jun 23, 2014 at 11:41 PM

    Nascar is getting boring, and I have been a fan since the early 90’s. Go straight, turn left…go straight, turn left…go straight, turn left. One reason that Nascar is losing viewers is the DVR. I can now watch a 5 hour race in about 20 minutes without wasting my whole sunday in front on the TV. I agree with the IROC comment, and fans can no longer root for their favorite manufacturer. There is nothing Ford or Chevy or Toyota about these cars that show up on Sunday. Here’s an Idea…. lets make them race STOCK cars, right out of the dealerships. Or how about one race with a Saturday night special format, with qualifying heats, a semi-feature and a feature race. Here’s another idea… when the TV coverage for a race states a 12:00 start time, start the race at 12:00 just like football, baseball or or almost any other sport. I can really do without all the pre-race fluff.

  14. camino409robert1026 - Jun 24, 2014 at 6:47 AM

    I may buy something from Home Depot now, as long as their name is not on a Toyota!!!

    • charger383 - Jun 25, 2014 at 11:15 AM

      I don’t buy from Toytoa sponsors if I can help it

  15. fave88 - Jun 24, 2014 at 11:26 AM

    One comment short and to the point to all you whiners and complainers…..Since you all have such big problems with Nascar, pull the pacifiers out of your mouths, don’t watch the races anymore, shut your mouths, and all your problems and tears will go away!!!!!!!!!!

  16. jimx29 - Jun 25, 2014 at 3:11 AM

    Man…..Two top fives in a row, five top tens in seven races by Paul Menard and home depot is on the run.
    Time to SAVE BIG MONEY at Menards!

    • Designer Rants - Jun 25, 2014 at 9:57 PM

      So… the crap I buy at Menards is overpriced. And they pull that scammy “rebate program” where you have to save your receipt and mail it in for 30 cents off a can of Great Stuff spray foam, and 2 months later they send you a “check” for 30 cents worth of in-store credit. Minus the 50 cent stamp, what a bargain! They must not pay their employees worth a crap since half of them don’t know a thing about their department and could care less if you find what you want (if you can find anyone in a department). But good thing they’re spending $20million on cars that drive in circles all day.

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