Jun 23, 2014, 12:30 PM EDT
The Home Depot’s time as a primary sponsor in NASCAR are numbered according to a report from the Sports Business Journal.
The SBJ’s Tripp Mickle relays word from sources that the home improvement chain will leave the sport entirely when its contract with Joe Gibbs Racing runs out at the end of this season.
Home Depot currently serves as a main co-sponsor with Dollar General on the No. 20 JGR Toyota of former Sprint Cup champion Matt Kenseth.
Dollar General, however, has become the bigger backer of the two and is running as the No. 20’s primary sponsor for the bulk of the races this season. In those events, Home Depot’s branding and orange color has usually been relegated to the car’s rear bumper.
Home Depot has been part of the JGR portfolio since 1999, when it signed on to back Tony Stewart when he drove the No. 20 car. Stewart took Home Depot to two of his three Sprint Cup championships (2002, 2005) before leaving JGR following the 2008 season.
The company then ran with Joey Logano from 2009-2012, followed by Kenseth starting in 2013.
However, Dollar General announced last December it would increase its primary sponsorship of Kenseth’s No. 20 to a total of 27 races in 2014, up from 17 in 2013; Home Depot had been slated to run 21 races in that role prior to this particular decision.
Now, with the SBJ report comes obvious questions. It would appear that Dollar General now has an opening to turn its involvement with the No. 20 into a season-long sponsorship – but will they choose to do so?
Then there’s the matter of how this will impact JGR’s possible plans for expanding to a four-car operation for 2015. Sonoma winner Carl Edwards has been linked to joining the team in that scenario, but he has stayed quiet on that subject.
Team president J.D. Gibbs said this past weekend that a final decision on JGR’s expansion won’t come until at least September. He also confirmed that M&M’s would remain on the team’s No. 18 car for Kyle Busch next year.
Sep 1, 2014, 1:25 AM EDT
The result beats her previous high water mark of seventh this past May at Kansas.
Sep 1, 2014, 1:10 AM EDT
HAMPTON, Ga. — It was a rough night for a number of drivers in Sunday’s Oral-B USA 500 NASCAR Sprint Cup race at Atlanta, including Kevin Harvick, Clint Bowyer and Marcos Ambrose.
Sep 1, 2014, 12:43 AM EDT
Matt Kenseth enters the post-season with a second place result, while Clint Bowyer finds himself outside the Chase Grid going into next Saturday’s regular season finale.
Sep 1, 2014, 12:14 AM EDT
HAMPTON, Ga. – Kasey Kahne’s 17th career Sprint Cup win couldn’t have been any larger.
Aug 31, 2014, 10:07 PM EDT
HAMPTON, Ga. – It was not the comeback that Tony Stewart had hoped for.
Aug 31, 2014, 9:45 PM EDT
Tony Stewart’s return to competition tonight at Atlanta Motor Speedway has encountered some trouble after a restart run-in with “Rowdy.”
Schumacher (TF), Hagan (FC), Line (PS), Krawiec (PSM) ones to beat in Monday’s NHRA U.S. Nationals finals
Aug 31, 2014, 9:08 PM EDT
Following Sunday’s final round of qualifying, Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) will lead their respective classes as No. 1 qualifiers for Monday’s final eliminations of the 60th annual Chevrolet Performance U.S. Nationals.
Aug 31, 2014, 7:28 PM EDT
HAMPTON, Ga. — There was no question which driver received the most applause and cheers during driver introductions prior to the start of Sunday night’s Oral-B USA 500 at Atlanta Motor Speedway.
Aug 31, 2014, 7:00 PM EDT
Rush Truck Centers’ CEO: “We stand with Tony.”
Aug 31, 2014, 5:34 PM EDT
Matt Kenseth can clinch a spot in the post-season with a finish of seventh or better in tonight’s race at Atlanta Motor Speedway.
Aug 31, 2014, 4:25 PM EDT
HAMPTON, Ga. — Atlanta Motor Speedway will honor longtime Atlanta-area broadcaster and motorsports reporter “Capt. Herb” Emory, who passed away in April at the age of 61, prior to Sunday’s Oral-B USA 500 NASCAR Sprint Cup race.
Aug 31, 2014, 4:09 PM EDT
Ryan Blaney uses a cross-over move on German Quiroga in the final corner and then beats him to the stripe, winning the Chevrolet Silverado 250.
Aug 31, 2014, 2:15 PM EDT
The 9-time U.S. Nationals champion dispatches Richie Crampton in the final of the Traxxas Shootout with a track-record speed of 328.54 mph.
Aug 31, 2014, 1:45 PM EDT
The legal wranglings following the sale of the team look set to continue.
Aug 31, 2014, 12:30 PM EDT
Former FIA president believes Mercedes made a mistake hanging its dirty laundry out for all to see.
Aug 31, 2014, 11:00 AM EDT
Not the best start to life with Red Bull for the young Dutchman.
Aug 31, 2014, 10:00 AM EDT
Marquez claims win number 11 of his remarkable sophomore year in Moto GP.
Aug 31, 2014, 9:00 AM EDT
Australians stick together, right?
Aug 31, 2014, 7:30 AM EDT
Australian touring car series will not be returning to Austin in 2015 as originally planned.
Aug 31, 2014, 4:00 AM EDT
Will Power’s brother Damien provides raucous, hilarious commentary as Will drove towards the Verizon IndyCar Series title.
Video from NASCAR America
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