Jun 23, 2014, 12:30 PM EDT
The Home Depot’s time as a primary sponsor in NASCAR are numbered according to a report from the Sports Business Journal.
The SBJ’s Tripp Mickle relays word from sources that the home improvement chain will leave the sport entirely when its contract with Joe Gibbs Racing runs out at the end of this season.
Home Depot currently serves as a main co-sponsor with Dollar General on the No. 20 JGR Toyota of former Sprint Cup champion Matt Kenseth.
Dollar General, however, has become the bigger backer of the two and is running as the No. 20’s primary sponsor for the bulk of the races this season. In those events, Home Depot’s branding and orange color has usually been relegated to the car’s rear bumper.
Home Depot has been part of the JGR portfolio since 1999, when it signed on to back Tony Stewart when he drove the No. 20 car. Stewart took Home Depot to two of his three Sprint Cup championships (2002, 2005) before leaving JGR following the 2008 season.
The company then ran with Joey Logano from 2009-2012, followed by Kenseth starting in 2013.
However, Dollar General announced last December it would increase its primary sponsorship of Kenseth’s No. 20 to a total of 27 races in 2014, up from 17 in 2013; Home Depot had been slated to run 21 races in that role prior to this particular decision.
Now, with the SBJ report comes obvious questions. It would appear that Dollar General now has an opening to turn its involvement with the No. 20 into a season-long sponsorship – but will they choose to do so?
Then there’s the matter of how this will impact JGR’s possible plans for expanding to a four-car operation for 2015. Sonoma winner Carl Edwards has been linked to joining the team in that scenario, but he has stayed quiet on that subject.
Team president J.D. Gibbs said this past weekend that a final decision on JGR’s expansion won’t come until at least September. He also confirmed that M&M’s would remain on the team’s No. 18 car for Kyle Busch next year.
Oct 31, 2014, 8:57 PM EDT
16-time NHRA Funny Car champ John Force will make a major sponsorship announcement Saturday in Las Vegas, and is expected to follow that up Tuesday with what major auto manufacturer he’ll be aligned with in 2015.
Oct 31, 2014, 8:23 PM EDT
Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.
Tony Stewart sets fastest qualifying speed ever on 1.5-mile track (200.111 mph), but Matt Kenseth wins pole at Texas
Oct 31, 2014, 8:17 PM EDT
Matt Kenseth won the pole Friday at Texas Motor Speedway, but Tony Stewart lived up to his nickname and smoked the field with the fastest qualifying speed ever on a 1.5-mile track.
Oct 31, 2014, 8:00 PM EDT
Complete with news and analysis, here is all of the action from the COTA paddock on practice day for the United States Grand Prix.
Oct 31, 2014, 7:15 PM EDT
Speaking to NBCSN’s Will Buxton, America’s great F1 hopeful speaks about recent events at Marussia and his hopes for the future.
Oct 31, 2014, 7:00 PM EDT
An on-the-ground perspective of the speed, sound and crowd from Austin second practice.
Racing legend Dan Gurney earns one of rarest and most prestigious awards for lifetime achievements (video)
Oct 31, 2014, 6:59 PM EDT
Very few race car drivers deserve to be called “legendary.” Dan Gurney is most definitely one of those, and was honored this week with the Edison-Ford Medal for his incomparable lifetime achievements.
Oct 31, 2014, 6:30 PM EDT
17-year-old Toro Rosso driver continues to prove that age is simply a number in racing.
Oct 31, 2014, 6:10 PM EDT
Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.
Oct 31, 2014, 6:00 PM EDT
Gauging the pulse of the fans on site at Austin.
Oct 31, 2014, 5:45 PM EDT
The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.
Oct 31, 2014, 5:30 PM EDT
Is there more to Fernando’s future than just McLaren?
Oct 31, 2014, 5:00 PM EDT
Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.
Oct 31, 2014, 4:45 PM EDT
Reddick captures his second Truck pole in the last three races.
Oct 31, 2014, 4:32 PM EDT
British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.
Oct 31, 2014, 4:00 PM EDT
The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.
Oct 31, 2014, 3:45 PM EDT
Finnish driver has endured a difficult return to Maranello in 2014 after five years away.
Oct 31, 2014, 3:00 PM EDT
Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.
Oct 31, 2014, 2:45 PM EDT
Can Lewis Hamilton double up in the second practice session in Austin? Join us from 3p ET to find out.
Oct 31, 2014, 2:03 PM EDT
FIA confirms that the German driver has taken a sixth complete power unit, and will have to start the race from the pit lane at COTA.
Video from NASCAR America
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