Jun 24, 2014, 1:00 PM EDT
Hat tip to former Autosport and RACER magazine editor Andy Hallbery for finding this one:
I bet the Mercedes creative dept had a laugh making this ad for today’s papers… pic.twitter.com/an7gjHfi6q
— Andy Hallbery (@Hallbean) June 23, 2014
After Mercedes completed a 1-2 finish on Red Bull’s home soil in Austria, at a race Red Bull brought back to the Formula One calendar for the first time in 11 years, Mercedes unleashed this win ad on Monday, mocking Red Bull’s marketing tagline of “Gives you wings.”
It was the perfect marketing comeback after Red Bull ended Mercedes’ chance at a perfect season two weeks earlier in Montreal, when Daniel Ricciardo took his first career victory.