Jul 3, 2014, 11:50 PM EDT
When Dodge left NASCAR after Brad Keselowski and Penske Racing won the 2012 Sprint Cup championship (what better way to go out but on top, right?) in a Charger, company officials at the time left the door open to a possible return to the sport someday.
It could be a few years, maybe a decade or more. Then again, it may never happen.
While there’s been absolutely zero news out of Dodge’s headquarters in Auburn Hills, Michigan, about a potential return to NASCAR, other recent news could be construed that maybe something might be up.
After all, why would Dodge officially announce on the company’s 100th birthday this past Tuesday – not to mention release the testosterone-dripping video that can be seen at the bottom of this column – that it will begin production of and start selling the 2015 Dodge Challenger SRT Hemi Hellcat sometime later this year?
Big deal, just a new and improved model of the Challenger, right?
Wrong. The new supercharged Hemi Hellcat Challenger is set to become the most powerful muscle car ever made, sporting a massive 707 horsepower motor under its hood.
For all you gearheads and wrench jockeys, I’ll repeat that: 707 mean and ornery horses under the hood.
Oh yes, and did we mention that the speedometer on the Hemi Hellcat Challenger might potentially reach as high as 200 mph, if the above illustration from one of Dodge’s websites (DriveSRT.com) is accurate?
That’s more raw power and potential high-end speed than the 700-hp Lamborghini Aventador, the 663-hp Ford Shelby Mustang GT500, the 650-hp Chevrolet Corvette Z06, the 580-hp Chevrolet Camaro ZL-1 or the 505-hp Camaro Z28. It even makes the once 640-hp speed king Dodge Viper look like it’s an underpowered 40-year-old Chevy Vega or Ford Maverick.
In fact, the Hemi Hellcat is only about 140 or so horsepower shy of the kind of power churned out by a NASCAR Sprint Cup car on racetracks from Daytona to Fontana, and only about 50 horsepower less than motors that power Nationwide Series cars.
That kind of horsepower isn’t just fast, it’s – sorry, Kevin Harvick, we couldn’t avoid it – freaky F-A-S-T.
On Wednesday, more news from the Dodge camp came out when MotorAuthority.com posted a story and spy photos of the new 2015 Dodge Charger SRT – which also will likely carry the 707-hp Hemi Hellcat motor.
The point we’re making here is simple: why would Dodge go to all the trouble and multi-million dollars of expense in development and production costs of making the bat-out-of-hell-fast Challenger and Charger unless the company had some serious marketing plans for the future?
Like bringing both models to NASCAR.
Think about it: Ford redesigned the Mustang and Chevy brought back the Camaro, and where did they wind up at?
In the Nationwide Series, up against the outdated Camry.
And what have the Mustang and Camaro been for Ford and Chevy dealers?
Sales magnets, thanks in part to being raced in NASCAR competition, albeit in the NNS junior league than the major league Sprint Cup circuit. (And if the Challenger or Charger do return to NASCAR, we wouldn’t be surprised to see the Mustang and Camaro potentially move up to Sprint Cup as well.)
Even with gas around $4-plus per gallon, U.S. drivers still want as much raw speed and power as they can buy. That’s why the Camaro and Mustang are among the most popular American-made muscle cars on the market today.
Dodge would be foolish not to come back to NASCAR to tout its new cars.
Where else could the manufacturer race (and sell) these types of potent pony cars?
The Challenger and Charger wouldn’t fit in Formula One, IndyCar or sprint cars (unless you took off the top and the fenders to make them “open-wheelers,” which isn’t likely to happen).
Sure, the Challenger and Charger might work in sports car and road course racing, but NASCAR is a built-in market with all the infrastructure necessary to make the Challenger and Charger not only welcome, but successful almost right out of the box.
We can easily see the Challenger join the Nationwide Series ranks, perhaps as early as 2016. And we can also see the Charger return to the Sprint Cup fold maybe by 2017, if not 2016 as well.
Again, we can’t say it enough: that’s strictly speculation on our part. Dodge hasn’t said a word about what may just as easily wind up only being a dream that will never come true.
But if Dodge truly does have well-kept secret designs of returning to NASCAR, it had better start working pretty soon on a production program for the Nationwide and Sprint Cup series, which typically takes 12 to 18 months to develop and build (much like when Ray Evernham led Dodge’s return to NASCAR, joining the company in 1999 before the first Intrepid hit the racetrack in 2001, succeeded by the Charger in 2006).
Here’s another thing to consider: It’s believed that Richard Petty Motorsports has one more year remaining on its current deal with Ford (reportedly through 2015).
According to a Motorsport.com report in early May, team owner Richard Petty reportedly has already met with officials of Ford (to potentially extend RPM’s current deal), as well as Toyota (about potentially leaving Ford when RPM’s current deal is up).
“We’ve got to look at our team and look at our circumstances,” Petty said less than two months ago when asked what RPM’s future plans are. “We’ve got to look and say, ‘Okay, what’s going to be the best for us right now, what’s going to the best for us two years down the road, what’s going to be the best for us five years down the road?’”
Petty added: “We’re out looking and seeing what all the factories have got laid out for their future to see if we can fit into any of that.”
But what if Petty were to be the magnet to bring Dodge back to NASCAR, particularly with his long and legendary history with the company and the Hemi during his own racing career from the late 1950s to early 1990s?
It makes sense.
Heck, it more than makes sense, it’s a no-brainer.
And if Petty were to lead the charge and return to the Dodge fold, there’s likely at least two or three other smaller teams that could be viewed as prospective candidates that might be convinced to switch from their current powerplants and chassis — especially if Dodge offers significant incentives.
Among those that come to mind as potential targets for Dodge: Furniture Row Racing, Front Row Motorsports, JTG Daugherty, maybe even a team like Michael Waltrip Racing. Even Richard Childress Racing was rumored to be interested in Dodge, according to a FoxSports.com report back in late January (Childress denied the rumor)
And what about Andretti Autosport, which has reportedly expressed interest in expanding its IndyCar base (it has also branched out into sports cars and rally cars, even Formula E racing) into NASCAR?
Think about the publicity and attention bonanza that would result if two of the biggest and most legendary surnames in motorsports history — Petty and Andretti — were to align under the Dodge umbrella.
Again, we can’t repeat this enough: Dodge has not said anything about coming back to NASCAR. We’re only speculating here.
But if you add two-plus-two, believe in conspiracy theories, Santa Claus and the Easter Bunny and think you’re good at connecting dots, if you were some of the top honchos at Dodge, wouldn’t you want to use NASCAR as a huge showcase for your technology with the upcoming high performance Challenger and Charger?
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