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Silverstone turns Pink for Papa in memory of John Button

Jul 6, 2014, 6:30 AM EDT

F1 Grand Prix of Great Britain Getty Images

The Formula 1 grandstands and paddock at the British Grand Prix have turned a shade of pink today as the sport pays tribute to John Button.

The father of McLaren driver Jenson, John was the driving force behind his son’s passion for racing and career. He missed just a handful of his races in F1, and always wore his lucky pink shirt on race day. He was an amiable character with an endearing smile, and is sorely missed following his death in January at the age of 70.

In memory of John – nicknamed “Papa Smurf” – McLaren has been running a ‘Pink for Papa’ campaign that will see fans don pink shirts and fill the grandstands at Silverstone. In the paddock, a number of journalists and team members have also turned their shirts a shade of pink for the race today.

Button himself is sporting a pink liveried helmet this weekend, and it proved to be something of a lucky charm in qualifying as he put his McLaren third on the grid; his best result since Brazil 2012.

You can watch the British Grand Prix live on CNBC and Live Extra from 7:30am ET this morning.

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