Jul 9, 2014, 3:37 PM EDT
Maybe not so much on the racetrack, but certainly in online souvenir memorabilia sales, according to a story in the Daytona Beach News-Journal.
While Earnhardt is going for his 12th consecutive Most Popular Driver Award this season, he also continues to be No. 1 driver on the NASCAR.com Superstore list of online souvenir and memorabilia sales.
But Dillon is climbing fast, going from 22nd last season (his last in the Nationwide Series) to 10th this season (his rookie Sprint Cup campaign).
Blake Davidson, vice president of licensing and consumer products for NASCAR, explained Dillon’s surge in an email response to the News-Journal.
“There was a lot of anticipation and excitement about having the No. 3 back on the track,” Davidson said. “Here we had a very talented, up-and-coming driver in Dillon behind the wheel of a car owned by his grandfather, Richard Childress, with the number that Dale Earnhardt made famous.
“Those are great storylines. Dillon had already won two NASCAR Nationwide Series championships, so he’d built a sizable fan following before he arrived at the Sprint Cup Series.”
Citing figures provided by the NASCAR.com Superstore, the News-Journal reported that seven of the top 10 drivers with the hottest selling merchandise changed positions from the 2013 year-to-date listing.
We don’t know if it’s a coincidence or not, but four of the top eight drivers on the list race for Hendrick Motorsports.
In addition, eight of the top-10 drivers are powered by Chevrolet. Sixth-ranked Kyle Busch (Toyota) and ninth-ranked Carl Edwards (Ford) are the only non-Chevy drivers on the list.
What are the hottest-selling items?
“Die-cast replicas and apparel (t-shirts, hats, jackets) are the two most popular categories,” Davidson told the News-Journal. “The die-cast is kind of like our sport’s jersey — it represents an authentic replica of what is on the track. Those have always been a major item for fans.
“We offer the very same hats that drivers are wearing themselves, so that creates a connection between the fan and driver. (And) the Daytona Rising Collection gives fans an opportunity to take home a piece of track history, including the actual seats where they may have once sat to watch the Great American Race.”
Here’s the breakdown, with this year’s rank, driver name and last year’s year-to-date sales ranking (source: NASCAR.com Superstore):
1) Dale Earnhardt Jr. (No. 1 in 2013)
2) Jimmie Johnson (No. 2 in 2013)
3) Jeff Gordon (No. 4 in 2013)
4) Kevin Harvick (No. 9 in 2013)
5) Tony Stewart (No. 3 in 2013)
6) Kyle Busch (No. 6 in 2013)
7) Danica Patrick (No. 5 in 2013)
8) Kasey Kahne (No. 7 in 2013)
9) Carl Edwards (No. 8 in 2013)
10) Austin Dillon (No. 22 in 2013)
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NHRA: John Force rolls to No. 1 Funny Car qualifier in first race without former crew chief Jimmy Prock
Nov 1, 2014, 12:23 AM EDT
In his first race without crew chief Jimmy Prock, defending Funny Car champ John Force didn’t appear worse for the wear, grabbing the provisional No. 1 qualifying spot in the NHRA Toyota Nationals in Las Vegas.
Kyle Busch roars back to win Truck race at Texas; Matt Crafton gets closer to clinching championship
Oct 31, 2014, 11:45 PM EDT
Kyle Busch rallied from ninth place with five laps left in regulation time, then roared up through the pack and “set sail” to a green-white-checker victory in the Truck Series race Friday night at Texas Motor Speedway.
Oct 31, 2014, 8:57 PM EDT
16-time NHRA Funny Car champ John Force will make a major sponsorship announcement Saturday in Las Vegas, and is expected to follow that up Tuesday with what major auto manufacturer he’ll be aligned with in 2015.
Oct 31, 2014, 8:23 PM EDT
Kenseth says the only way he’d feel a little better about it is if Harvick manages to make the Championship Race.
Tony Stewart sets fastest qualifying speed ever on 1.5-mile track (200.111 mph), but Matt Kenseth wins pole at Texas
Oct 31, 2014, 8:17 PM EDT
Matt Kenseth won the pole Friday at Texas Motor Speedway, but Tony Stewart lived up to his nickname and smoked the field with the fastest qualifying speed ever on a 1.5-mile track.
Oct 31, 2014, 8:00 PM EDT
Complete with news and analysis, here is all of the action from the COTA paddock on practice day for the United States Grand Prix.
Oct 31, 2014, 7:15 PM EDT
Speaking to NBCSN’s Will Buxton, America’s great F1 hopeful speaks about recent events at Marussia and his hopes for the future.
Oct 31, 2014, 7:00 PM EDT
An on-the-ground perspective of the speed, sound and crowd from Austin second practice.
Racing legend Dan Gurney earns one of rarest and most prestigious awards for lifetime achievements (video)
Oct 31, 2014, 6:59 PM EDT
Very few race car drivers deserve to be called “legendary.” Dan Gurney is most definitely one of those, and was honored this week with the Edison-Ford Medal for his incomparable lifetime achievements.
Oct 31, 2014, 6:30 PM EDT
17-year-old Toro Rosso driver continues to prove that age is simply a number in racing.
Oct 31, 2014, 6:10 PM EDT
Austin Dillon was the fastest driver in Friday’s final Nationwide Series practice at Texas Motor Speedway. The defending NNS champ who is now in his rookie season in Sprint Cup, Dillon is making his first NNS start this season in Saturday’s race.
Oct 31, 2014, 6:00 PM EDT
Gauging the pulse of the fans on site at Austin.
Oct 31, 2014, 5:45 PM EDT
The Outlaw attempts the “Candy Corn Challenge” – fitting 100 pieces inside his mouth.
Oct 31, 2014, 5:30 PM EDT
Is there more to Fernando’s future than just McLaren?
Oct 31, 2014, 5:00 PM EDT
Administrators still hoping to get the team racing in Abu Dhabi, but will aim for the grid in 2015 if this is not possible.
Oct 31, 2014, 4:45 PM EDT
Reddick captures his second Truck pole in the last three races.
Oct 31, 2014, 4:32 PM EDT
British driver finishes just 0.003 seconds ahead of Rosberg in FP2, equating to just 6.7 inches around the Circuit of The Americas in Austin, Texas.
Oct 31, 2014, 4:00 PM EDT
The six-time Sprint Cup champion is driving the No. 48 Lowe’s “Red Vest” Chevrolet this weekend.
Oct 31, 2014, 3:45 PM EDT
Finnish driver has endured a difficult return to Maranello in 2014 after five years away.
Oct 31, 2014, 3:00 PM EDT
Chase competitors Kevin Harvick and points leader Jeff Gordon crack the Top 5 speeds.
Video from NASCAR America
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