Jul 10, 2014, 11:49 AM EDT
When it comes to NHRA drag racing, the faster the better.
Now it’s also the bigger the better when it comes to viewing the straighline sport.
Earlier this season, the sanctioning body, along with NEP Screenworks, debuted “BigMo 4,” one of the largest mobile LED display screens in North America.
While it’s significantly smaller than Texas Motor Speedway’s hulking “Big Hoss,” BigMo still takes up a substantial chunk of real estate, measuring 19 feet high by 33 feet wide. There is also an additional four-foot ad banner that surrounds the screen.
(That sure beats anybody’s big-screen TV at home.)
Plus, it’s portable, contained in a trailer that also includes a production room, able to be set up at all NHRA Mello Yello Drag Racing Series national events. The next stop for BigMo 4 will be next week’s drag race at Bandimere Speedway in suburban Denver, the start of the NHRA’s annual three-races-in-three-weeks “western swing.”
“Having this new BigMo on site this season has definitely enhanced the live race experience for our fans,” Jim Trace, NHRA’s director of broadcasting and video communications, said in a media release. “We want everyone at the track to experience all of the drama of the race up close, and the massive screen on BigMo 4 really works to amplify the action.
“With the addition of the ad banners, we also have a really unique way of connecting the NHRA brand and our sponsors to the fans while they are engaged, on site and having a great time.”
Other versions of BigMos are also utilized in other outdoor events, including other motorsports series such as NASCAR and IndyCar.
“BigMo 4 will follow NHRA for the next four seasons, traveling to 24 races each year,” said Sam Artinger, director of racing for NEP Screenworks. “Because it is an entirely self-contained solution, it can set up in less than two hours, cover the race live, and then easily pack up and drive to the next location.”
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