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NASCAR: Kevin Harvick most mentioned driver in TV broadcasts

Jul 18, 2014, 5:00 PM EST

Kevin Harvick AP

What? You thought it’d be Dale Earnhardt Jr. or Danica Patrick?

According to Joyce Julius & Associates data, the most mentioned driver in NASCAR Sprint Cup TV broadcasts during the first half of the 2014 season was…Kevin Harvick, who was mentioned 2,533 times over the opening 18 races.

As for Earnhardt, he garnered the most interview time in that time frame with 26 minutes, 21 seconds worth.

However, he was only the fifth-most mentioned driver (1,950) behind Harvick, Jimmie Johnson (2,326), Jeff Gordon (2,181), and Brad Keselowski (2,056); Johnson earned the most TV interviews overall with 32 and was second in overall interview time behind Earnhardt (21:53).

And Patrick? She may command a solid following within NASCAR Nation, but she wasn’t even in the Top 10 in mentions – which you can peruse below.

source:

Harvick topping the list may be a surprise to some but when you factor in his two wins, his multiple near-misses, and his strong pace throughout the year, it seemingly becomes as good an explanation as any.

And if one or two of those near-misses instead played out into wins for Harvick, it’s safe to assume he would’ve been mentioned even more.

  1. lorentrooki - Jul 18, 2014 at 6:06 PM

    Yeah it’s really unfair to the lesser known drivers. The announcers gush on, and on about a few select drivers. The rest of the drivers? Only when they are in a wreck, or when they(the announcers) think so, and so, needs move out of the way for the ” superstars” If the announcers would talk up the other guys, they could maybe get more sponsorship? The ” superstars ” don’t really need so much attention from the announcers. The if they win, they’ll get the attention thing is bull crap. Jr. got a lot of love back during the years when he couldn’t find his pit??? Yeah he’s doing a lot better now, so Jr fans don’t jump all over me :). Danica? the same she get a lot of air time. For what????? I’m just saying let all of the drivers get some mention ever now and then.

  2. techmeister1 - Jul 18, 2014 at 6:31 PM

    It’s the same in all of motorsport. Usually the better drivers progress to the top and that is why they tend to get more media coverage. Harvick has been know to be controversial and that can get more air play also.

    For those who don’t understand the reason Danica gets a lot of air time it is because she has achieved more than any other woman in history in the forms of racing she has competed in. And by the way with only approximately 3 years in CRASHCAR she’s doing just fine.

    • lorentrooki - Jul 18, 2014 at 11:37 PM

      I agree with you, but the announcers should to at least make a small effort to help the lesser know drivers get more airtime. By the way, I wasn’t putting down any driver. It just seem that some get more coverage than others for no real reason.

  3. quizguy66 - Jul 19, 2014 at 2:31 AM

    The anti-Danica crowd will be upset by these numbers as it takes away a reason for them to complain.

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