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Briatore set to work on ‘improving the show’ in F1

Jul 27, 2014, 9:00 AM EDT

F1 Grand Prix of Monaco Getty Images

Flavio Briatore is set to return to Formula 1 as the head of a new popularity working group with the task of ‘improving the show’ in the sport.

Following a fall in the global TV audience of 50m and low attendances for some of the grands prix this season, there has been a focus on improving the racing in Formula 1 and making it more appealing to fans.

In an attempt to keep the world championship alive, a double points round has been introduced at the end of the year in Abu Dhabi, and standing restarts after a safety car period will become commonplace in 2015.

According to reports in the Hungarian Grand Prix paddock, former Renault team principal Flavio Briatore has been asked to head up a popularity working group that will come up with other ideas. Introducing a success ballast is reportedly one option that has already been proposed, penalizing the winners with a heavier car for the next race.

Briatore left Formula 1 in 2009 after he was found to have played an instrumental part in Renault’s fixing of the 2008 Singapore Grand Prix. Nelson Piquet Jr. was told to deliberately crash his car to allow teammate Fernando Alonso to jump ahead of the field under the safety car, with the Spaniard eventually winning the race from 15th place on the grid.

However, it now appears that he has a way back into the sport with this role. It will be interesting to see what ideas are brought forward, and how his vision for the future of F1 compares with that of the F1 Strategy Group.

  1. chad4208 - Jul 27, 2014 at 6:08 PM

    His first idea will be mandatory crashes after half way…..

  2. kitnamania13 - Jul 27, 2014 at 8:07 PM

    The bar needs to be raised, not lowered. A good show is the end, not the means. Hopefully Briatore realizes this, but I have serious doubts.

  3. abcorona2014 - Jul 28, 2014 at 7:25 AM

    Formula 1 is ALL about TECHNOLOGY for me, the only reason Briatore is involved is to line his pockets with British POUNDS. I think his idea of penalizing winners with BLAST for the next race is RIDICULOUS. What is developed in F1 today, we will experience in the cars we drive on the road each day in the years to come.

    If people are so concerned about a SHOW, watch NASCAR here in the USA.

    I have another STUPID idea for Flávio, have all the F1 drivers drive a different car in each race and pick who he wants to win before each race and have everyone else crash their cars, what a jerk to have back in F1

  4. techmeister1 - Jul 28, 2014 at 8:44 PM

    Briatore should have been banned from F1 for eternity. He’s the LAST thing the sport needs to improve it. Banning him is the first step to improving F1.

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