Jul 29, 2014, 9:00 AM EST
The news that Carl Edwards would be leaving Roush Fenway Racing, while not a surprise, does raise the inevitable question – what’s next for one of NASCAR’s flagship teams, that’s now hit a bit of a rough patch?
The short answer is rebuild. The longer answer is recover, rebuild and reflect on what’s happened to put them in this position.
While Hendrick Motorsports remains at the top of NASCAR’s heap, and any of Team Penske, Joe Gibbs Racing, Stewart-Haas Racing, Richard Childress Racing, Michael Waltrip Racing or Chip Ganassi Racing has a roadmap and an arsenal of talented drivers who could easily vie for Chase contention this year or next, Roush is down to one bullet left in its gun as it heads into a likely two-to-three year period of recovery.
The team that began with Mark Martin in the late 1980s and rose to become a power in Sprint Cup, ultimately expanding to as many as five teams, has suffered a slow, steady decline over the last five years and now stands at the crossroads of anonymity while it seeks to recapture the glory days.
There’s been instability in sponsorship, driving, and in overall performance level as the field around them has upped their game.
By year, Roush Fenway has won 3 (2009, 2013), 4 (2010), 5 (2011, 2012), and 2 (2014) races over the last six years.
It’s hardly bad, until you consider that in the team’s past, that number was nearly achievable by one driver in a season.
Edwards won nine times on his own in 2008 – the team won 11 races that season. From 2002 through 2008, Roush never won less than six races in a season (in order, 10, 6, 8, 15, 6, 7, 11 wins from 2002 through 2008 for a total of 63 of its 135 Cup victories).
Much has changed since – including a loss of many of its sponsorships, its personnel and its drivers. It’s changed names too – the switch from Roush Racing to Roush Fenway Racing, adding the new partner in John Henry to help keep the team afloat and running.
Gone too on the sponsorship front are Viagra, DeWalt, Exide Batteries, Sharpie/Irwin Tools, Crown Royal/Diageo, and more. They collectively activated and allowed for more funding to the team’s overall program, which could be used for testing and development.
The lone holdover is Greg Biffle (and sponsor 3M, which hasn’t yet renewed for 2015), a Cup veteran since 2003 who’s occasionally had title-contending potential but rarely the consistency in personnel and performance to sustain an entire season-long challenge. Only once, with six wins in 2005, has Biffle won more than twice in a season.
Ricky Stenhouse Jr., if anything, has regressed in his second year at the Sprint Cup level as he ranks 27th in points through 20 2014 races. Trevor Bayne, who replaces Edwards next year and brings back the No. 6 after a several-year hiatus, is still an unproven commodity at the Cup level despite his shock Daytona 500 win in 2011. Bayne is yet to drive a full season.
The leadership now on the driver lineup will have to come from Biffle, who’s never been “the lead dog” at Roush Fenway despite his dozen-year tenure with the organization. And he has the right temperament to guide the team through stormy waters.
“I had other options but I felt like I spent a lot of time there and we’ve always won races and I feel like we can win races again,” Biffle told Sporting News’ Bob Pockrass, regarding his own contract extension with Roush Fenway. “The first half of the season has not been what we wanted. It’s no mystery.
“I don’t think that’s a reason to jump ship and say I’m leaving because we haven’t won a race and we’re not performing the way we should.”
Roush told Pockrass in the same article that this situation is not any different to when Biffle and Edwards were the new kids on the block circa 2004-2005, when Martin was the old guard. He feels confident in Biffle’s ability and the potential of Stenhouse and Bayne to achieve near the heights they have in the Nationwide ranks.
Robbie Reiser, the team’s vice president of competition and a steady hand in the organization since Kenseth was a Cup rookie back in 2000, told the Milwaukee Journal Sentinel’s Dave Kallmann that the 2014 struggles have purely been setup related.
“I would not look at the people issue as a big problem,” Reiser told Kallmann. “The guys have been working hard and giving 100% effort. I couldn’t ask for that to be any better.
“We haven’t hit on whatever we’re looking for. And one of those days we will.”
Meanwhile Stenhouse and Bayne need to hit their potential while other young guns like Joey Logano, Kyle Larson, Austin Dillon, and more seek to establish themselves among Cup’s elite. Logano’s already close and the other two have shown greater flashes this season.
On the surface it seems likely things will get worse before they get better for Roush Fenway Racing, but if they survive this dip and surprise with a performance enhancement in 2015, both they and the sport will be better off for it.
Dec 22, 2014, 9:29 AM EST
Bullins up to the Cup level as crew chief of Blaney’s No. 21.
Dec 21, 2014, 8:00 PM EST
Junior speaks highly, already, of new crew chief Greg Ives.
Dec 21, 2014, 6:30 PM EST
Ex-Sauber driver Adrian Sutil calls out F1 pay-driver situation, although it could just be a case of sour grapes.
Dec 21, 2014, 5:30 PM EST
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Dec 21, 2014, 4:58 PM EST
Going back to his dirt track roots, Ricky Stenhouse Jr. finished eighth in the fifth annual Great Clips Battle at the Center in DuQuoin, Ill., on Saturday.
Dec 21, 2014, 4:00 PM EST
The XFINITY Series driver for Richard Childress Racing marries girlfriend Haley Carey.
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Dec 21, 2014, 2:54 PM EST
With just 40 less horsepower than a 2015 Sprint Cup car, the new Dodge Challenger SRT Hellcat is VERY powerful. One new Hellcat owner, who bought it just one hour earlier, found out the hard way about all that power.
Dec 21, 2014, 2:30 PM EST
The Outlaw takes on the Indianapolis 500 and the Coca-Cola 600 in the same day.
Dec 21, 2014, 1:00 PM EST
Vickers made his full-time return to Sprint Cup action in 2014, which in itself was a victory.
Dec 21, 2014, 12:26 PM EST
Paul Menard had a decent season at times in 2014, but fell short of making the Chase in the final qualifying race.
Dec 20, 2014, 11:42 PM EST
New York State’s Empire Racing took the three fastest spots as ARCA completed a two-day open test at Daytona International Speedway.
Dec 20, 2014, 9:11 PM EST
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Dec 20, 2014, 8:16 PM EST
Dr. Dick Berggren will receive yet another prestigious honor in his career. He’ll be inducted into the Maine Motorsports Hall of Fame in April 2015.
Dec 20, 2014, 7:00 PM EST
The staff at New Hampshire Motor Speedway got into the holiday spirit, caroling with a unique NASCAR twist in a newly-released video.
Dec 20, 2014, 6:29 PM EST
Matt Henderson, Henderson Motorsports, and local businesses deliver presents and gifts to family in La Crosse, Wisconsin.
Dec 20, 2014, 5:29 PM EST
Times Square’s ‘ball drop’ will have nothing on Indianapolis as it lowers an Indy Car as the final seconds of 2014 tick off.
Dec 20, 2014, 4:30 PM EST
Michael Tatoian has been able to help bring additional events to the Monster Mile beyond its two NASCAR weekends.
Dec 20, 2014, 4:00 PM EST
Carl Edwards was the most sought-after Sprint Cup free agent in 2014. After more than a decade with Roush Fenway Racing, Edwards announced he will be driving for Joe Gibbs Racing in 2015.
Dec 20, 2014, 3:35 PM EST
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Dec 20, 2014, 2:00 PM EST
BayernLB sues Ecclestone and his family holding for 345 million Euros.
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