Aug 6, 2014, 9:45 PM EDT
UPDATE (9:45 p.m. ET): Hendrick Motorsports and Rahal Letterman Lanigan Racing co-owner Bobby Rahal have issued responses to today’s news that the National Guard will not continue to sponsor their respective NASCAR and IndyCar teams.
In their short statement, HMS said that the team has a contract in place to “continue the National Guard program at its current level in 2015.”
“We have not been approached by the Guard about potential changes and plan to honor our current agreement,” the release ends.
As for Rahal’s statement, here it is in its entirety:
“We were informed this afternoon that the National Guard will end all sponsorship of motorsports, including both IndyCar and NASCAR at the conclusion of the 2014 seasons. This is obviously very disappointing news to Rahal Letterman Lanigan Racing given the significant incremental brand exposure we have worked to produce for the National Guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth.
“We will continue to work hard to uphold the honor and integrity of the National Guard throughout the remainder of the season. Rahal Letterman Lanigan Racing would like to thank the National Guard for allowing us the privilege of representing some of the finest men and women, those ‘citizen soldiers’ that protect our freedoms and safety each and every day… as we Focus Forward!”
The National Guard has been one of the most prominent sponsors of American motorsports in recent years. But as part of a planned redesign of its sports sponsorship program, it will sever ties with both NASCAR and IndyCar.
That means the end of their sponsorships with HMS driver and NASCAR superstar Dale Earnhardt Jr., and second-generation IndyCar pilot Graham Rahal.
Both contracts are set to expire at the end of this season according to the Army National Guard’s acting director, Maj. Gen. Judd H. Lyons.
“Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business,” Lyons said in a statement released today.
Lyons added: “We believe industry and open competition can help us identify effective and efficient solutions to help us meet our marketing and recruiting objectives within budget constraints.”
This year alone, the Guard spent $32 million on its NASCAR sponsorship with Earnhardt and Hendrick Motorsports, plus another $12 million for its IndyCar sponsorship with Rahal and Rahal Letterman Lanigan Racing.
Earnhardt has enjoyed the Guard’s backing since joining Hendrick Motorsports in 2008, while Rahal and RLL took over the Guard’s IndyCar program this season after it had been with now-defunct Panther Racing from 2009-2013.
However, the Guard’s NASCAR program came under fire in May when USA Today released a report stating that the Guard had spent more than $26 million on that particular sponsorship but failed to sign up a single recruit.
The USA Today report also revealed that out of almost 25,000 recruit prospects that the Guard received through the program in 2012, only 20 of them met the Guard’s entry qualifications – and none of those 20 decided to join.
Despite those numbers, Lt. Col. Christian Johnson, the Guard’s marketing head, maintained in today’s announcement that the Guard racing programs played “an important role” in building brand awareness that “helped us achieve extraordinary recruiting and end-strength objectives over the past decade.”
This year, Hendrick Motorsports has appeared to be working hard to prepare for a post-Guard life. The team has recently brought brands like Nationwide Insurance and DC Comics into the fold, with Nationwide in particular coming on as a primary sponsor for Earnhardt over the next three seasons.
Since 2012, the Guard has drawn down its sports sponsorships to just those in NASCAR and IndyCar while eliminating programs in motorcycle racing and professional fishing.
Today’s announcement from the Guard noted that its marketing budget in the 2015 fiscal year is expected to be about half of what it was in the 2012 fiscal year.
Sep 21, 2014, 7:51 PM EDT
Tony Schumacher (Top Fuel), Courtney Force (Funny Car), Dave Connolly (Pro Stock) and Andrew Hines (Pro Stock Motorcycle) were the winners in Sunday’s final rounds of the NHRA FallNationals in Ennis, Texas.
Sep 21, 2014, 7:00 PM EDT
The talented rookie continues to duel with the Chasers at New Hampshire before finishing second to Joey Logano.
Sep 21, 2014, 6:36 PM EDT
As the Chase for the Sprint Cup moves to Dover for next Sunday’s third race of the playoffs, nine drivers will be fighting elimination by vying for five advancement spots there.
Sep 21, 2014, 6:09 PM EDT
Brad Keselowski started from the pole, led the second-most number of laps in the race (78), overcame a late wreck and still almost won Sunday’s Sylvania 300 at New Hampshire Motor Speedway.
Sep 21, 2014, 5:49 PM EDT
Prior to last week’s opening race of the Chase for the Sprint Cup, Kevin Harvick said it would take wins and uncanny consistency to advance to the final four, winner-take-all battle in the season-ending race at Homestead.
Sep 21, 2014, 5:36 PM EDT
The Connecticut native joins Penske teammate Brad Keselowski in the Contender Round with his victory at New Hampshire Motor Speedway.
Sep 21, 2014, 5:13 PM EDT
Kenseth was running in the Top 10, when Paul Menard washed up into him and sent him spinning into the wall with 31 laps to go at New Hampshire.
Sep 21, 2014, 4:38 PM EDT
Kurt Busch had a tire rub on his Haas Automation Chevrolet when the right front tire appeared to blow on Lap 222 of the 300-lap Sylvania 300 at New Hampshire Motor Speedway, sending him hard into the wall and suffering right front end damage.
Sep 21, 2014, 4:20 PM EDT
Several drivers in the Chase for the Sprint Cup suffered damage to their respective race cars in a wreck that involved Matt Kenseth, Kyle Busch, Kasey Kahne and Ryan Newman with just over 100 laps to go in Sunday’s Sylvania 300 at New Hampshire Motor Speedway.
Sep 21, 2014, 4:00 PM EDT
4 p.m. ET – Already several laps down, Hamlin was caught in a multi-car crash that also involved Martin Truex Jr., David Ragan, and Cole Whitt.
Sep 21, 2014, 3:42 PM EDT
Kevin Harvick is the halfway leader of Sunday’s Sylvania 300 at New Hampshire Motor Speedway. Joey Logano is running second, followed by Jeff Gordon, Brian Vickers and Jamie McMurray.
Sep 21, 2014, 3:00 PM EDT
Spanish driver still pleased with the race weekend in Singapore, feeling that Ferrari has made a step forwards.
Sep 21, 2014, 2:31 PM EDT
Less than a week after a track flagman was killed at a Florida short track, a Wisconsin sprint car driver was killed following a wreck on Saturday night.
Sep 21, 2014, 2:30 PM EDT
Bottas finishes outside of the points for the first time in 2014, with his only other non-score the result of a DNF at Monaco.
Sep 21, 2014, 2:00 PM EDT
Kvyat and Magnussen both go without water for much of the race, leaving them dehydrated following the race.
Sep 21, 2014, 1:30 PM EDT
German driver lost the lead of the drivers’ championship for the first time in four months.
Sep 21, 2014, 1:15 PM EDT
Less downforce? More horsepower? Or something else entirely? It sounds like we won’t have to wait much longer on what the 2015 Sprint Cup rules package will bring.
Sep 21, 2014, 1:00 PM EDT
Australian driver enjoys a great deal of home support in Singapore, but feels that Red Bull should have been closer to Mercedes.
Sep 21, 2014, 12:30 PM EDT
Singapore GP winner admits that he had worries about the reliability of his car following Nico Rosberg’s retirement.
Sep 21, 2014, 12:15 PM EDT
J.R. Fitzpatrick won last night’s season finale, but Dumoulin’s ninth-place finish enables him to claim the championship in Canada’s top stock car series.
Video from NASCAR America
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