Skip to content

Sprint set to replace CEO; NASCAR title sponsor status TBD beyond 2016

Aug 6, 2014, 9:59 AM EDT

Sprint Cup trophy

One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.

Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.

So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.

Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.

The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.

Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.

Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.

The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.

Latest Posts
  1. Dixon’s latest title a story of consistency, comeback, typical “Ice Man” cool

    Aug 31, 2015, 6:45 PM EDT

    DixonChamp2 AP

    MotorSportsTalk’s Tony DiZinno reflects on the latest championship achieved by Scott Dixon and the Target Chip Ganassi Racing team.

  2. Damien Power hits Sonoma in person, live tweets, preps for IndyCar video series

    Aug 31, 2015, 5:35 PM EDT

    © INDYCAR © INDYCAR

    Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.

  3. Gabby Chaves confirmed as 2015 IndyCar rookie-of-the-year

    Aug 31, 2015, 12:27 PM EDT

    GCroty15 Getty Images

    Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.

  4. Gonzalez delivers huge result for Coyne with No. 18 car’s best finish of ninth

    Aug 31, 2015, 11:59 AM EDT

    © INDYCAR © INDYCAR

    IndyCar’s biggest underdog driver, team has their day at Sonoma.

  5. RHR, Kimball bank podiums; others throughout field star under-the-radar at Sonoma

    Aug 31, 2015, 9:00 AM EDT

    SonomaPodium AP

    The rest of the stories of note, to cap off the IndyCar season at Sonoma.

  6. As Justin Wilson is remembered, Oriol Servia hopes he did the car, family proud (VIDEO)

    Aug 30, 2015, 10:39 PM EDT

    ServiaRecap AP

    It wasn’t the result, but the strength, of Oriol Servia in Justin Wilson’s car this weekend that shown through.

  7. Power, Newgarden and Castroneves run out of luck in championship hunt (VIDEO)

    Aug 30, 2015, 10:34 PM EDT

    Will Power, Josef Newgarden Will Power, Josef Newgarden

    A look at how the championship hopes for the three drivers ended in the GoPro GP of Sonoma.

  8. Double points reverse Montoya’s IndyCar championship hopes (VIDEO)

    Aug 30, 2015, 9:17 PM EDT

    Juan Pablo Montoya Juan Pablo Montoya

    Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.

  9. Rahal’s dream season finally hits trouble in Sonoma finale (VIDEO)

    Aug 30, 2015, 8:47 PM EDT

    RahalLoss AP

    Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.

  10. Scott Dixon captures Sonoma race win and 2015 IndyCar championship (VIDEO)

    Aug 30, 2015, 7:18 PM EDT

    DixonTitle1 AP

    Dixon wins race, title in Sonoma in dramatic fashion.

  11. Sebastian Saavedra leads at halfway in IndyCar season finale (VIDEO)

    Aug 30, 2015, 6:15 PM EDT

    © INDYCAR © INDYCAR

    Will Power and Juan Montoya must fight from the back of the field following an accident.

  12. Robin Miller pays tribute to Justin Wilson (VIDEO)

    Aug 30, 2015, 5:01 PM EDT

    AP AP

    Robin Miller remembers Justin Wilson in this touching tribute.

  13. Webber elated with “awesome” first WEC victory

    Aug 30, 2015, 4:00 PM EDT

    © FIA WEC © FIA WEC

    Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.

  14. INDYCAR confirms Chevrolet wins fourth straight Manufacturer’s Championship

    Aug 30, 2015, 3:15 PM EDT

    ChevySTPdomination AP

    Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.

  15. WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN

    Aug 30, 2015, 3:00 PM EDT

    SonomaTitle AP

    With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.

  16. WATCH: Red Bull Global Rallycross midseason review at 3:30 p.m. ET on NBC

    Aug 30, 2015, 2:45 PM EDT

    GRCDaytona Getty Images

    Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.

  17. Maldonado: Good feeling heading into Italian GP weekend

    Aug 30, 2015, 2:30 PM EDT

    xxxx during practice for the Formula One Grand Prix of Belgium at Circuit de Spa-Francorchamps on August 21, 2015 in Spa, Belgium. Getty Images

    Maldonado keen to make up for his DNF in the Belgian Grand Prix at Monza.

  18. What to watch for: IndyCar at Sonoma (4 p.m. ET, NBCSN and Live Extra)

    Aug 30, 2015, 2:00 PM EDT

    SonomaW2W4 AP

    What to watch for ahead of the 16th and final round of the Verizon IndyCar Series season, the GoPro Grand Prix of Sonoma from Sonoma Raceway.