Aug 6, 2014, 9:59 AM EDT
One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.
Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.
So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.
Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.
The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.
Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.
Thru 2016. Impact TBD. Must decide by some pt next yr MT @Nascar_MT: how long is sprints contact as title sponsor? Any impact with new CEO?
— Bob Pockrass (@bobpockrass) August 6, 2014
Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.
The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.
Aug 31, 2015, 6:45 PM EDT
MotorSportsTalk’s Tony DiZinno reflects on the latest championship achieved by Scott Dixon and the Target Chip Ganassi Racing team.
Aug 31, 2015, 5:35 PM EDT
Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.
Aug 31, 2015, 12:42 PM EDT
Rosberg is now a dad.
Aug 31, 2015, 12:27 PM EDT
Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.
Aug 31, 2015, 11:59 AM EDT
IndyCar’s biggest underdog driver, team has their day at Sonoma.
Aug 31, 2015, 9:00 AM EDT
The rest of the stories of note, to cap off the IndyCar season at Sonoma.
Aug 30, 2015, 10:39 PM EDT
It wasn’t the result, but the strength, of Oriol Servia in Justin Wilson’s car this weekend that shown through.
Aug 30, 2015, 10:34 PM EDT
A look at how the championship hopes for the three drivers ended in the GoPro GP of Sonoma.
Aug 30, 2015, 9:49 PM EDT
Dixon pulls off a shocker in Sonoma.
Aug 30, 2015, 9:17 PM EDT
Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.
Aug 30, 2015, 8:47 PM EDT
Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.
Aug 30, 2015, 7:18 PM EDT
Dixon wins race, title in Sonoma in dramatic fashion.
Aug 30, 2015, 6:15 PM EDT
Will Power and Juan Montoya must fight from the back of the field following an accident.
Aug 30, 2015, 5:01 PM EDT
Robin Miller remembers Justin Wilson in this touching tribute.
Aug 30, 2015, 4:00 PM EDT
Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.
Aug 30, 2015, 3:15 PM EDT
Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.
Aug 30, 2015, 3:00 PM EDT
With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.
Aug 30, 2015, 2:45 PM EDT
Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.
Aug 30, 2015, 2:30 PM EDT
Maldonado keen to make up for his DNF in the Belgian Grand Prix at Monza.
Aug 30, 2015, 2:00 PM EDT
What to watch for ahead of the 16th and final round of the Verizon IndyCar Series season, the GoPro Grand Prix of Sonoma from Sonoma Raceway.
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- Robin Miller pays tribute to Justin Wilson (VIDEO) 3
- WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN 1
- What to watch for: IndyCar at Sonoma (4 p.m. ET, NBCSN and Live Extra) 0
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