Skip to content

Sprint set to replace CEO; NASCAR title sponsor status TBD beyond 2016

Aug 6, 2014, 9:59 AM EDT

Sprint Cup trophy

One of the things in the business of racing you have to watch is when a company makes a change at the top, and what impact the new person will have on a company’s racing program.

Oftentimes, if the new person fails to match the enthusiasm of interest level of his or her predecessor, or deems the sponsorship isn’t worth the ROI, the sponsorship either runs to the end of its contract or ends early. This occurred in IndyCar last year as Phillips Van Heusen’s IZOD brand, under new management, slowly decreased its involvement before announcing – in what was no real surprise – it was withdrawing as a title sponsor at the end of the 2013 season.

So with the news Wednesday that Sprint is making a change at the top – CEO Dan Hesse will be replaced by billionaire entrepreneur Marcelo Claure, per media reports – the status of Sprint in the business world is something NASCAR will need to watch for at least the next two years.

Per The Wall Street Journal, a Sprint board meeting Tuesday determined the company would end its pursuit of T-Mobile, which after Sprint (third) is the fourth largest telecom company behind leaders Verizon and AT&T. Those two combining did not please regulators, the WSJ said.

The report has one other key piece of news that’s NASCAR-related: Sprint, as a company, has lost money every year since 2007. That 2007 season marked the end of Nextel’s title sponsorship before Sprint, the new parent company after it took over Nextel, was named starting with the 2008 season.

Per Sporting News’ Bob Pockrass, Sprint’s contract as NASCAR Cup title sponsor runs through 2016, and roughly a year from now, there will be questions as to whether this will be extended or whether NASCAR’s marquee series will need to begin a new search.

Sprint/Nextel has been the Cup Series’ title sponsor since 2004, when it replaced R.J. Reynolds and Winston – a partnership that dated to the 1970s.

The Nationwide Series has not yet named a title sponsor to replace Nationwide; that sponsorship ends at the end of this season.

Latest Posts
  1. WATCH LIVE: NASCAR AMERICA has the latest on Tony Stewart saga at 5 p.m. ET

    Sep 16, 2014, 4:45 PM EDT

    Federated Auto Parts 400 - Practice Getty Images

    Also coming up today: What’s more important in winning a Sprint Cup title: Experience or Drive?; rookie phenom Kyle Larson on dealing with the hype; NASCAR pioneer Wendell Scott to be honored next month.

  2. IndyCar’s Mikhail Aleshin released from Indianapolis hospital

    Sep 16, 2014, 4:00 PM EDT

    Mikhail Aleshin AP

    The Russian driver will continue his rehab work in Indy after sustaining multiple injuries in a practice crash on Aug. 29 at Auto Club Speedway.

  3. DA will submit evidence from Tony Stewart/Kevin Ward Jr. case to grand jury

    Sep 16, 2014, 3:00 PM EDT

    Tony Stewart AP

    The three-time NASCAR champion responds that he intends to “continue to provide my full cooperation.”

  4. OAK set for three of last four FIA WEC races

    Sep 16, 2014, 2:45 PM EDT

    Le Mans 24h Race Getty Images

    OAK Racing to return to FIA WEC for three of last four races.

  5. NASCAR: Hall of Fame inductee Wendell Scott to be honored next month at M’Ville

    Sep 16, 2014, 2:30 PM EDT

    Credit: Front Row Motorsports Credit: Front Row Motorsports

    Sprint Cup driver David Ragan and Camping World Truck Series driver Darrell Wallace Jr. will sport special paint schemes honoring Scott during the Martinsville Chase weekend in October.

  6. PWC: 25th Anniversary and Season Recap Videos (VIDEO)

    Sep 16, 2014, 2:00 PM EDT

    WC

    Videos from the Pirelli World Challenge championship celebration highlight 25 years, and the 25th year (2014) of the championship.

  7. Everything you need to know about the 2014 Chasers at New Hampshire

    Sep 16, 2014, 1:30 PM EDT

    SYLVANIA 300 Getty Images

    All the notes and numbers to keep in mind as NASCAR enters the second race of the Chase’s Challenger Round.

  8. Australian GP may have a new contract, but it also posted a record loss in 2014

    Sep 16, 2014, 1:00 PM EDT

    Australian F1 Grand Prix - Practice Getty Images

    Reports from Australia peg the season-opening race having posted an A$60 million loss in 2014.

  9. IndyCar: CFH to make major team announcement on Wednesday

    Sep 16, 2014, 12:25 PM EDT

    CFHlogo

    CFH Racing reveals logo and will reveal a part of its 2015 Verizon IndyCar Series program on Wednesday.

  10. Big weekend for Chevy upcoming in Austin

    Sep 16, 2014, 12:00 PM EDT

    CorvetteCOTApre Getty Images

    Corvette Racing and Corvette DP teams look for Austin win encore this weekend.

  11. Renault’s Taffin: Fuel consumption could well be an issue in Singapore

    Sep 16, 2014, 11:15 AM EDT

    Lotus F1 Formula One driver Grosjean drives in the pit lane during the qualifying session of the Singapore Formula One Grand Prix Getty Images

    Expect the 100 kg fuel limit to enter the equation this weekend, says Renault’s head of track operations.

  12. Perez seeks to continue Singapore points streak this weekend

    Sep 16, 2014, 10:28 AM EDT

    F1 Grand Prix of Great Britain Getty Images

    Sergio Perez looks to go 4-4 in Singapore scores.

  13. Michael Waltrip premieres to less than critical acclaim on “Dancing with the Stars”

    Sep 16, 2014, 9:52 AM EDT

    MWslaterdance1 Getty Images

    Michael Waltrip and partner Emma Slater look to avoid being eliminated after first dance effort on DWTS.

  14. Tony Stewart awaits District Attorney’s review of Kevin Ward Jr. case

    Sep 15, 2014, 10:54 PM EDT

    tony stewart chicagoland 2014 Getty Images

    Tony Stewart is expected to learn later this week if he will not face charges or may be indicted in last month’s Kevin Ward Jr. tragedy. A noted attorney with extensive experience in death and catastrophic injury cases explained to MST the legal process in Stewart’s case.

  15. NASCAR America (video): Aric Almirola needs a good showing in New Hampshire

    Sep 15, 2014, 9:36 PM EDT

    Aric Almirola Chicagoland 2014 Getty Images

    In his first-ever race in the Chase for the Sprint Cup, Aric Almirola suffered a blown engine at Chicagoland Speedway for the first time in his three-year career.

  16. NASCAR America (video): Dale Jr., Jimmie Johnson struggle in first Chase race

    Sep 15, 2014, 9:31 PM EDT

    jj dale jr. 2014 Getty Images

    On Monday’s edition of NASCAR America, we recap how Dale Earnhardt Jr. and Jimmie Johnson struggled in the first race of the Chase.

  17. WATCH LIVE: NASCAR America at 7 pm ET — Chase race recap, RPM’s heartbreak, Ganassi’s drivers

    Sep 15, 2014, 4:01 PM EDT

    140915-NASCAR-AMERICA

    Monday’s edition of NASCAR America recaps all the highs and lows of Sunday’s opening race in the Chase for the Sprint Cup, from Brad Keselowski’s win to Aric Almirola’s heartbreak.

  18. Great piece from Indy Star: John Paul Jr. keeps fighting

    Sep 15, 2014, 3:00 PM EDT

    Indycar logo

    John Paul Jr. keeps fighting despite Huntington’s disease.

  19. Parker Kligerman weighs in on Indy Lights test (VIDEO)

    Sep 15, 2014, 2:00 PM EDT

    kligerman Getty Images

    Parker Kligerman recaps his Indy Lights test at IMS.

  20. After heartbreaking Chase opener, Almirola already in must-win situation

    Sep 15, 2014, 1:55 PM EDT

    Almirola Chicagoland 2014 Getty Images

    Aric Almirola came into Sunday’s opening race of the Chase for the Sprint Cup with high hopes of being perhaps the Cinderella of the playoffs, someone who would fly under the radar all the way to the final four season-ending battle at Homestead.

Video from NASCAR America

Johnson's quest for a record 7th title
Top 10 NASCAR Driver Searches
  1. J. Johnson (1569)
  2. K. Busch (1527)
  3. J. Gordon (1325)
  4. J. Logano (1239)
  5. B. Keselowski (1222)