Aug 6, 2014, 11:00 AM EDT
Watch sponsorships in racing are part of the fabric of the racing culture. TAG Heuer, the Swiss company, has been a racing staple for decades.
So it’s cool to see an iconic, legacy brand such as TAG Heuer officially strike a deal with INDYCAR and the Indianapolis Motor Speedway, whereby TAG Heuer will become the official watch of the Verizon IndyCar Series and IMS. As this year, TAG Heuer will also sponsor the Carb Day Pit Stop Challenge at IMS.
“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” Mark Miles, CEO of Hulman & Company, the parent of INDYCAR and IMS said in a release. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”
A special edition Indy 500 Chronograph will be created as well, to be awarded to the winner of each race.
What the release doesn’t indicate is whether drivers or teams with other personal watch contracts will need to switch.
The TUDOR United SportsCar Championship has, unsurprisingly, preferred TUDOR in the watch game, and what had been team sponsors like Chopard, Rebellion, BRM and TAG Heuer have fallen out of the paddock this year.
Interestingly, Dempsey Racing had a deal with TAG Heuer for its 24 Hours of Le Mans appearance, but it would not come over to the U.S. for its TUDOR Championship program.
So, watch what happens from here. And yes, I’ll see myself out after that bad pun.
- CFH Racing looks to turn things around once again at Milwaukee 0
- Welcome back, Wilson: Englishman back with Andretti for rest of 2015 0
- DiZinno: Daytona fence crash ripple effect could extend to other motorsports 6
- Ten with Townsend: Red Bull GRC 4 races in, post-MCAS New River 0
- Smiling Through the Rain: Silverstone proved that it isn’t all doom and gloom in F1 2
- NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win 2
- Ken Block seizes opportunity, wins Red Bull GRC at MCAS New River 0