Aug 8, 2014, 1:45 PM EDT
Dale Earnhardt Jr.‘s emergence as a threat for the NASCAR Sprint Cup Series championship was not enough to prevent the National Guard from announcing that it would drop its sponsorships of both him and IndyCar driver Graham Rahal at the end of the year.
Today at Watkins Glen, Earnhardt said that he didn’t really have any details on the matter: “That’s between the Guard and (Hendrick Motorsports) to sort all that out,” he said.
“Really enjoyed working with them over the last seven years and hope to be able to continue to represent them. It’s a huge honor.’’
In a statement released Wednesday night, HMS said that it had a contract in place with the Guard through 2015 while adding that it hadn’t been approached by the Guard about future changes to that pact.
HMS and Earnhardt have enjoyed the backing of the Guard since the 2008 season, when Earnhardt moved to the team from Dale Earnhardt Inc.
With the Guard’s departure, HMS now has to sell the 20 races that it covered on Earnhardt’s No. 88 car; right now, Nationwide Insurance (12 races), PepsiCo (five races), and Kelley Blue Book (one race) are set to be featured on the car in 2015.
The Guard’s acting director, Maj. Gen. Judd H. Lyons said in a Wednesday statement that “significantly constrained resources and the likelihood of further reductions in the future” helped lead to the decision to abandon its motorsports sponsorships.
This year, the Guard is spending more than $40 million on the combined programs for Earnhardt and Rahal (Earnhardt’s drew $32 million, while Rahal’s drew $12 million).
In additional comments, Earnhardt acknowledged the ongoing debate over military sponsorship in sports but insisted that the Guard’s program has been “very, very effective” in regards to recruiting and brand awareness.
The Guard’s decision to leave motorsports has drawn mixed reactions from fans and also from politicians on Capitol Hill.
In a statement, Sen. Claire McCaskill (Mo.) – who questioned the value of the Guard’s sports marketing efforts in a Senate subcommittee meeting in May – said that while she loved NASCAR and the Guard, “spending tens of millions of taxpayer dollars on a recruitment program that signed up zero recruits, and that has been abandoned by other service branches as ineffective, just makes no sense.”
On the other side, Sen. Kay Hagan (N.C.) relayed her disappointment and defended the Guard’s NASCAR program.
“…With a strong fan base of 77 million men and women, this partnership with NASCAR has resulted in significant exposure for the Army National Guard that has strengthened recruitment and retention,” she said in a statement.
Oct 20, 2014, 9:30 PM EDT
Six different teams are represented among the eight remaining Chasers, and NASCAR’s post-season is starting to resemble another familiar tournament. NASCAR AMERICA’s Kyle Petty and Jeff Burton discuss.
Oct 20, 2014, 8:32 PM EDT
Newman, one of the “Eliminator 8,” may be penalized tomorrow by NASCAR after his car was found to be too low following Sunday’s race at Talladega. Nate Ryan has more on the situation.
Oct 20, 2014, 7:15 PM EDT
Notes and numbers to keep in mind as the 8 remaining Chasers prepare to begin the Eliminator Round.
Oct 20, 2014, 6:15 PM EDT
Recapping Talladega on NASCAR AMERICA.
Oct 20, 2014, 6:01 PM EDT
A great post-season for Busch was erased by a mid-race crash on Sunday at Talladega, but crew chief Dave Rogers says there’s no point in blaming the rules of the new Chase.
Oct 20, 2014, 5:09 PM EDT
Miami Formula E circuit revealed.
Oct 20, 2014, 4:30 PM EDT
Prepare to have this track bouncing in your head all day.
Oct 20, 2014, 4:15 PM EDT
What to know heading into the next round of NASCAR’s Chase.
Oct 20, 2014, 3:50 PM EDT
They say they always do things bigger in Texas, and that phrase would perfectly describe legendary former drag racer and NASCAR team owner Raymond Beadle.
Oct 20, 2014, 3:07 PM EDT
Coby finishes 17th in the season finale at Thompson (Conn.) Speedway, but earns the 2014 series title by 22 points over race winner Ryan Preece.
Oct 20, 2014, 2:30 PM EDT
Turner on the move to PWC from IMSA.
Oct 20, 2014, 2:00 PM EDT
Beadle helped bring the “Blue Max” brand to prominence in drag racing, and guided NASCAR legend Rusty Wallace to his lone Winston Cup title.
Oct 20, 2014, 1:45 PM EDT
DTM champion will test for Toro Rosso.
Oct 20, 2014, 1:15 PM EDT
Both of Team Penske’s drivers advance to Eliminator round of Chase, which saves the ignominy of one of the winningest drivers this year going home.
Oct 20, 2014, 12:45 PM EDT
The organization says it will make a full presentation on its findings during the next World Motor Sport Council meeting in December.
Oct 20, 2014, 12:15 PM EDT
Love him or loathe him, Keselowski deserves respect for coming through in the clutch like he did on Sunday.
Oct 20, 2014, 11:45 AM EDT
After Cassill, Kvapil’s sixth leads a quartet of more surprise drivers in top-20 Sunday at Talladega.
Oct 20, 2014, 11:20 AM EDT
Ricciardo comes to the U.S. early for Supercross.
Oct 20, 2014, 11:00 AM EDT
A potential nightmare situation for Sprint Cup’s new Chase still exists, in the form of two as-yet winless drivers still battling for a title in 2014.
Oct 20, 2014, 10:00 AM EDT
Career day for Landon Cassill ends not only with his first Cup top-five, but first top-10.
Video from NASCAR America
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- Weekend wrap: Brad Keselowski rises up to Talladega challenge 0
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- Roger Penske defends Keselowski, says other drivers “jealous” of his success 3
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