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NASCAR: Drive to End Hunger returning as primary sponsor for Jeff Gordon

Aug 8, 2014, 12:15 PM EDT

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Hendrick Motorsports may be losing the backing of the National Guard at season’s end, but has retained another of its more prominent sponsors.

The AARP’s Drive to End Hunger campaign will again be featured on Jeff Gordon‘s No. 24 Chevrolet next season, serving as a primary sponsor for 13 races (including the Daytona 500) and as an associate in all other Sprint Cup events.

“What’s been accomplished by Drive to End Hunger in a relatively short time is absolutely inspiring,” HMS owner Rick Hendrick said in a statement. “At the beginning, we felt the program would ultimately be judged on how many lives it impacted.

“There’s no question it’s been successful by that measure, but we still have much more to do. Our team is proud to continue the effort alongside our friends at AARP and AARP Foundation and with the incredible support of the NASCAR community.”

Since the campaign’s inception in 2011, more than 30 million meals have been donated as part of its effort to fight hunger among adults over the age of 50 and help create short and long-term solutions to older adult hunger.

Next season will mark the AARP’s fifth as a primary sponsor for Gordon and the No. 24 team.

“NASCAR fans have been such a big part of the success of Drive to End Hunger, and we’re really grateful for that,” said Gordon, who continues to sit atop the Sprint Cup championship standings going into this weekend’s Cheez-It 355 at Watkins Glen International.

“I’ve seen them packing meals, texting donations and getting involved in their communities. AARP and AARP Foundation are incredible partners to be involved with, and I’m very happy to continue our work together. It’s been an extremely rewarding and humbling experience for me personally.”

  1. manik56 - Aug 8, 2014 at 1:05 PM

    So this ends the Jeff Gordon retire speculation, right?

  2. techmeister1 - Aug 8, 2014 at 1:23 PM

    Gordon never said he was retiring. He said that his back issues may eventually force him to retire.

    This Drive to End Hunger is a great cause and it’s wonderful to see the support. We live in the greatest country in the world yet we having starving people. It just doesn’t make sense to me. If every large corporation donated one million dollars from their CEOs compensation to a worthy cause annually, this country would be a much better place than over-compensating CEOs by millions yearly.

  3. jsally430 - Aug 8, 2014 at 1:33 PM

    Most all ready do. Basically it’s a tax write off

  4. techmeister1 - Aug 8, 2014 at 9:26 PM

    I said if they took a million from the CEO’s compensation, not from the general corporate funds. Of course it’s a tax write off but the point is CEOs in the U.S. compared to other countries receive many millions more than equal level CEOs elsewhere. Thus these companies would do better to help those in the U.S. who really need help when most of their revenue is typically generated by U.S. consumers.

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