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Road America’s state of the union: Good NASCAR, IMSA crowds; IndyCar still waits

Aug 11, 2014, 11:51 AM EDT

RATUDORdebrief Getty Images

I had a brief opportunity to catch up with Road America track president George Bruggenthies this weekend regarding the year to date for its two major events (plenty more, including motorcycle and vintage weekends, also take place during the year).

The NASCAR/Pirelli World Challenge weekend in June went off well in terms of ticket sales and TV appearance, despite the intermittent rain that delayed the start of the NASCAR Nationwide Series race.

Meanwhile this weekend’s TUDOR United SportsCar Championship race, a single race weekend compared to the double, one-off GRAND-AM Rolex Series/American Le Mans Series weekend that occurred in 2013, saw ticket sales close to what was achieved last year.

“We’re close on sales,” Bruggenthies told MotorSportsTalk ahead of Sunday’s TUDOR Championship race. “Last year as a one-off event with both, it was always going to draw more. But we’ve had perfect weather this weekend.”

Additional sponsors came to the NASCAR weekend in June, with two new sponsors including new race title sponsor Gardner Denver. Bruggenthies confirmed the Pirelli World Challenge will return to the track next season, as well.

But the elephant in the room continues to be whether the Verizon IndyCar Series will ever return, for what would be the first time since the former Champ Car series’ last race there in 2007.

IndyCar rookie Jack Hawksworth competed at the track this weekend for the first time; he praised it and wondered why IndyCar wasn’t at the track. Additionally James Hinchcliffe was in action as well, racing at Road America for the first time since Formula Atlantic in 2008. Sadly he wasn’t able to drive as local driver and teammate Scott Mayer wrecked out of the race on Lap 3; Hawksworth’s entry finished fourth in the PC class.

Bruggenthies, who’s told me previously that the sanctioning fee IndyCar requires has been too high, now said it’s more the schedule that’s an issue.

“With Mark Miles ending the year on Labor Day, it compacts everything,” Bruggenthies explained. “The schedule is more the issue than the business side. Of course we’d need sponsors to make it happen.

“I could do Labor Day. But there’s another event already there. Derrick Walker was here this weekend; we’ve talked.”

Perhaps the greater sticking point from an IndyCar at Road America standpoint now compared to a year or two ago is the fact the TUDOR Championship would rather position itself as a lead series, not play as a second feature on an IndyCar weekend.

IMSA President/COO Scott Atherton expanded on that in an interview with MotorSportsTalk Sunday morning from Road America, where the 2015 IMSA schedules were announced.

“We race with IndyCar in Long Beach and Detroit. We play together nicely and there is positive synergy between the two organizations,” Atherton said.

“But we’re careful to position the TUDOR Championship as a featured lead act, so to speak. When we race with IndyCar, there’s two of them in those historical venues.  Long Beach has been an open-wheel venue for 40 years, so it’s tough to be considered an equal there, but that market is so important to us and our stakeholders. If you’re a road racing product, you have to be in Southern California, and that’s the only option.”

Atherton said he would not be opposed to any additional content with IndyCar, but in terms of a joint IndyCar/TUDOR Championship weekend at Road America, Atherton said he has not had any dialogue with Bruggenthies on the topic.

Interestingly there was an IndyCar vendor presence this weekend in Elkhart Lake anyway, but not at Road America.

Andretti Sports Marketing, which promotes this upcoming weekend’s ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers at the Milwaukee Mile, had a presence at the iconic Siebkens Resort both Friday and Saturday night.

Bobby Rahal, Katherine Legge and Derrick Walker were in attendance Friday night – all had a vested interest in the TUDOR Championship weekend. Rahal runs the two-car BMW Team RLL entry in GT Le Mans, Legge races the radical DeltaWing coupe and Walker’s Walker Racing team operates the Team Falken Tire Porsche in GTLM. Saturday night, GT Daytona polesitter James Davison of TRG-AMR and Dodge/SRT marketing director Beth Paretta were on site.

The promotion was spearheaded by Laura Cooper, Andretti Sports Marketing Director of Marketing Services, who has local ties to the region.

“She’s been involved with a variety of events here in Elkhart Lake, Skip Barber, charity events and the like,” Bruggenthies said. “With Walker, Bobby being here it was a natural. It’s no problem for us; it’s not detrimental.”

  1. manik56 - Aug 12, 2014 at 1:27 AM

    Tough to be considered a main event when the LPM1’s remain outsiders. I have a hard time believing there would be a good Race crowd in Wisconsin after Labor Day as long as the Packers and the Badgers continue to field football teams.

  2. uknownothingatall - Aug 12, 2014 at 9:25 AM

    Nobody cares about Indycar. Deal with it. Just wait until you see the empty grandstands in Milwaukee this weekend.

    • crunge4461 - Aug 12, 2014 at 1:02 PM

      I care about IndyCar. If empty stands mean something, then I suppose no one in Indianapolis cares about Nascar because there was nobody at the Brickyard.

      • uknownothingatall - Aug 12, 2014 at 2:40 PM

        Yes. But 15,000 at Milwaukee this weekend is not going to look good for Indycar getting a race at Road America.
        Nobody has any idea there is even a race this weekend. No media promotion at all and the series cannot just promote itself anymore because of the lack of product.

  3. bigdcart - Aug 12, 2014 at 9:52 PM

    What was the attendance for the IMSA race at RA on Sunday? I saw some folks at Canada corner, but that’s about it. IMSA should welcome more double headers w/IndyCar.

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