Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Oct 24, 2014, 5:19 PM EDT
Both Blaney and Wallace are within 30 points of championship leader Matt Crafton going into tomorrow’s Camping World Truck Series race at Martinsville.
Oct 24, 2014, 4:30 PM EDT
A fifth win at Martinsville would put Hamlin into the Sprint Cup Championship Race at Homestead.
Oct 24, 2014, 3:25 PM EDT
Danica, who will swap CCs with teammate Kurt Busch starting next week at Texas, says she’s looking forward to working with the engineering-based Daniel Knost.
Oct 24, 2014, 2:15 PM EDT
GT/GTS races confirmed for split in 2015 by the Pirelli World Challenge series.
Oct 24, 2014, 1:40 PM EDT
Gordon leads group of four Chasers in Top 5 speeds; all 8 remaining Chasers within Top 15.
Oct 24, 2014, 1:30 PM EDT
Formula 1’s new technical regulations prompted Lotus to use a twin-tusk nose for 2014, but this could be scrapped for next season.
Oct 24, 2014, 1:15 PM EDT
The reigning Sprint Cup champion moves forward.
Oct 24, 2014, 12:50 PM EDT
Bernie Ecclestone allows the team to miss the next two races as it searches for a buyer.
Oct 24, 2014, 12:30 PM EDT
Deputy team boss Federico Gastaldi says the team is close to finalizing its drive line-up, with Grosjean in pole position for the seat.
Oct 24, 2014, 12:07 PM EDT
A win for Kenseth this Sunday would also put him into the Sprint Cup Championship Race at Homestead next month.
Oct 24, 2014, 11:45 AM EDT
Two-time Formula One World Champion Emerson Fittipaldi will make an appearance at Austin’s Circuit of the Americas next week as part of a COTA fan experience.
Oct 24, 2014, 11:30 AM EDT
Ricciardo full of praise for Austin and the Circuit of the Americas ahead of next weekend’s race.
The man behind the sculptures: William Behrends’ presence endures for Borg-Warner Trophy, and Giants legends
Oct 24, 2014, 11:09 AM EDT
Statues outside AT&T Park and the faces on the Borg-Warner Trophy share a common thread, in sculptor William Behrends.
Oct 24, 2014, 10:30 AM EDT
Dr. Jean-Francois Payen says that he has noticed some progress in Schumacher’s recovery.
Oct 24, 2014, 9:30 AM EDT
Sauber also complete a test in Spain with Adderly Fong and Roy Nissany.
Oct 24, 2014, 8:30 AM EDT
Just like Arrows and Super Aguri before it, Caterham is on its last legs. However, it is going out in far less dignified fashion.
Oct 24, 2014, 7:26 AM EDT
Finnbarr O’Connell is now in charge at Leafield as the team prepares for a race against time to make the United States GP in Austin next weekend.
Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday
Oct 23, 2014, 11:02 PM EDT
This is a column that should never have been written, about an event that never should have happened.
Oct 23, 2014, 8:24 PM EDT
Legendary motorsports team owner and innovator — and Kentucky native — Jack Roush will be inducted this Saturday into the Kentucky Motorsports Hall of Fame. Roush was born in Covington, Ky.
Oct 23, 2014, 7:55 PM EDT
On Thursday’s edition of NASCAR America, Kyle Petty joined Dave Briggs to mark the 10-year anniversary of the Hendrick Motorsports plane crash and how the team recovered from it.
Video from NASCAR America
- Caterham given dispensation to miss Austin and Brazil 2
- Caterham the latest team to fall foul of the Leafield ‘curse’ 1
- Administrator takes over running of Caterham F1 Team 1
- Remembering the Hendrick Motorsports airplane tragedy: 10 years later, it still seems like just yesterday 3
- Talladega mystery: Did missing woman even make it to NASCAR race? Second fan to disappear in 18 months 14
- WATCH LIVE: NASCAR AMERICA at 5 p.m. ET for Martinsville outlook 0
- Caterham could miss Austin as crisis deepens at Leafield 2