Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Apr 20, 2015, 5:00 PM EDT
The joys of return flights home from the West Coast for the IndyCar community..
Apr 20, 2015, 3:15 PM EDT
Another tough day at office for Honda, Newgarden comes up short of top-five and other tidbits from Long Beach.
Apr 20, 2015, 2:00 PM EDT
Sebastian Saavedra has a clean, quiet, consistent weekend and ended P10 on debut for Ganassi.
Apr 20, 2015, 12:49 PM EDT
It was a bizarre weekend for Dale Coyne’s No. 18, which saw one driver replaced before the weekend began, one injured before getting the chance to debut, and one finally getting a long overdue shot.
Apr 20, 2015, 11:38 AM EDT
Long Beach got off to a great start, courtesy of Patrick Stewart’s enthusiastic command to start engines.
Apr 20, 2015, 10:00 AM EDT
It may have been a routine victory for Lewis Hamilton in Bahrain, but both Nico Rosberg and Kimi Raikkonen showed some of the fight that has been lacking in recent months.
Apr 20, 2015, 9:00 AM EDT
Ferrari team principal believes two mistakes from the four-time world champion cost him a place on the podium in Bahrain.
Apr 20, 2015, 8:00 AM EDT
A mistake by Sebastian Vettel allows Bottas to take fourth place on Sunday in Bahrain.
Apr 19, 2015, 9:53 PM EDT
JPM, Helio laugh about the four nationalities represented at Team Penske.
Apr 19, 2015, 7:41 PM EDT
Bobby Unser praises Scott Dixon, while Dixon himself downplays the accomplishment.
Apr 19, 2015, 6:18 PM EDT
Scott Dixon finally wins in Long Beach.
Apr 19, 2015, 6:00 PM EDT
The nine-time world champion extends his lead at the top of the riders’ championship in MotoGP.
Apr 19, 2015, 5:32 PM EDT
Dixon leads halfway at Long Beach.
Apr 19, 2015, 5:00 PM EDT
Romain Grosjean manages to salvage some points for Lotus in Bahrain, finishing seventh.
Apr 19, 2015, 4:00 PM EDT
Ed Jones survives streets of Long Beach to win Round 3 for Indy Lights.
Apr 19, 2015, 3:45 PM EDT
Ricciardo finishes the race in a blaze of glory, but holds on to sixth place for Red Bull.
Apr 19, 2015, 3:30 PM EDT
Watch the third round of the IndyCar season, from the streets of Long Beach, at 4 p.m. ET on NBCSN and NBC Sports Live Extra.
Apr 19, 2015, 3:15 PM EDT
German driver was forced to make an unscheduled pit stop towards the end of the race in Bahrain after running over the kerbs at the final corner.
Apr 19, 2015, 2:30 PM EDT
Watch the third round of the Indy Lights season today at 3 p.m. ET on NBCSN.
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