Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Aug 31, 2015, 5:35 PM EDT
Damien Power hits Sonoma to meet up with brother Will. Hilarity ensues.
Aug 31, 2015, 12:42 PM EDT
Rosberg is now a dad.
Aug 31, 2015, 12:27 PM EDT
Chaves first driver in nearly a decade to win both Indy 500, IndyCar top rookie honors in same season.
Aug 31, 2015, 11:59 AM EDT
IndyCar’s biggest underdog driver, team has their day at Sonoma.
Aug 31, 2015, 9:00 AM EDT
The rest of the stories of note, to cap off the IndyCar season at Sonoma.
Aug 30, 2015, 10:39 PM EDT
It wasn’t the result, but the strength, of Oriol Servia in Justin Wilson’s car this weekend that shown through.
Aug 30, 2015, 10:34 PM EDT
A look at how the championship hopes for the three drivers ended in the GoPro GP of Sonoma.
Aug 30, 2015, 9:49 PM EDT
Dixon pulls off a shocker in Sonoma.
Aug 30, 2015, 9:17 PM EDT
Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.
Aug 30, 2015, 8:47 PM EDT
Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.
Aug 30, 2015, 7:18 PM EDT
Dixon wins race, title in Sonoma in dramatic fashion.
Aug 30, 2015, 6:15 PM EDT
Will Power and Juan Montoya must fight from the back of the field following an accident.
Aug 30, 2015, 5:01 PM EDT
Robin Miller remembers Justin Wilson in this touching tribute.
Aug 30, 2015, 4:00 PM EDT
Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.
Aug 30, 2015, 3:15 PM EDT
Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.
Aug 30, 2015, 3:00 PM EDT
With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.
Aug 30, 2015, 2:45 PM EDT
Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.
Aug 30, 2015, 2:30 PM EDT
Maldonado keen to make up for his DNF in the Belgian Grand Prix at Monza.
Aug 30, 2015, 2:00 PM EDT
What to watch for ahead of the 16th and final round of the Verizon IndyCar Series season, the GoPro Grand Prix of Sonoma from Sonoma Raceway.
Aug 30, 2015, 1:42 PM EDT
Pole-sitter Will Power claimed the fastest time in the 30-minute session.
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- Scott Dixon captures Sonoma race win and 2015 IndyCar championship (VIDEO) 11
- Robin Miller pays tribute to Justin Wilson (VIDEO) 3
- WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN 1
- What to watch for: IndyCar at Sonoma (4 p.m. ET, NBCSN and Live Extra) 0
- Porsche’s no. 17 car surges to maiden WEC victory in 6 Hours of Nürburgring 2
- Audi boss Ullrich laughs off continual F1 rumors 2