Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Sep 20, 2014, 2:00 PM EDT
“We break our balls to make a good qualifying and you lose five-tenths every single straight line because the thing cuts” – tough talk from the Frenchman.
Sep 20, 2014, 12:45 PM EDT
For the first time all weekend at New Hampshire Motor Speedway, someone else besides Brad Keselowski got to the top of the leaderboard.
Sep 20, 2014, 12:00 PM EDT
Australian driver qualifies third for the Singapore Grand Prix ahead of teammate Sebastian Vettel.
Sep 20, 2014, 11:45 AM EDT
The 16-year-old earns his second career Truck Series pole ahead of today’s UNOH 175 at New Hampshire Motor Speedway.
Sep 20, 2014, 11:30 AM EDT
The F1 championship leader falls agonizingly short of pole position in qualifying for the Singapore GP on Saturday.
Sep 20, 2014, 10:30 AM EDT
Under overcast skies and with ambient temperatures around 40 degrees – a far cry from what’s expected for Sunday – Keselowski posted a hot lap of 135.622 mph to pace the field.
Sep 20, 2014, 10:06 AM EDT
Hamilton bags pole position by the narrowest of margins on Saturday night in Singapore.
Sep 20, 2014, 8:15 AM EDT
Track preview of LA course for Red Bull Global Rallycross.
Sep 20, 2014, 8:00 AM EDT
Dutch youngster is set to take part in practice for the Japanese Grand Prix in two weeks’ time.
Sep 20, 2014, 7:30 AM EDT
With the future of as many as four teams in the lurch, F1 could be forced to take drastic action in 2015. However, efforts must be made to resolve the current situation instead of finding a solution to a future problem.
Sep 20, 2014, 7:04 AM EDT
Spaniard fastest ahead of Daniel Ricciardo and Nico Rosberg.
Sep 20, 2014, 5:45 AM EDT
FP3 marks the final chance for the drivers and teams to get everything set for qualifying later today.
Sep 19, 2014, 9:13 PM EDT
Keselowski’s comments today at New Hampshire seem odd considering what he said just days after the Aug. 9 tragedy in upstate New York.
Sep 19, 2014, 8:00 PM EDT
Chris Buescher (RFR), Cale Conley (RCR) shine for these teams.
Sep 19, 2014, 7:15 PM EDT
Crafton hopes to build up his slim lead in the Camping World Truck Series championship with a strong outing in tomorrow’s UNOH 175.
Video from NASCAR America
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