Aug 12, 2014, 11:10 AM EST
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Dec 21, 2014, 1:00 PM EST
Vickers made his full-time return to Sprint Cup action in 2014, which in itself was a victory.
Dec 21, 2014, 12:26 PM EST
Paul Menard had a decent season at times in 2014, but fell short of making the Chase in the final qualifying race.
Dec 20, 2014, 11:42 PM EST
New York State’s Empire Racing took the three fastest spots as ARCA completed a two-day open test at Daytona International Speedway.
Dec 20, 2014, 9:11 PM EST
See NHRA great John Force like you’ve never seen him in this video, shot mainly through the eyes of his grandsons Jacob and Noah.
Dec 20, 2014, 8:16 PM EST
Dr. Dick Berggren will receive yet another prestigious honor in his career. He’ll be inducted into the Maine Motorsports Hall of Fame in April 2015.
Dec 20, 2014, 7:00 PM EST
The staff at New Hampshire Motor Speedway got into the holiday spirit, caroling with a unique NASCAR twist in a newly-released video.
Dec 20, 2014, 6:29 PM EST
Matt Henderson, Henderson Motorsports, and local businesses deliver presents and gifts to family in La Crosse, Wisconsin.
Dec 20, 2014, 5:29 PM EST
Times Square’s ‘ball drop’ will have nothing on Indianapolis as it lowers an Indy Car as the final seconds of 2014 tick off.
Dec 20, 2014, 4:30 PM EST
Michael Tatoian has been able to help bring additional events to the Monster Mile beyond its two NASCAR weekends.
Dec 20, 2014, 4:00 PM EST
Carl Edwards was the most sought-after Sprint Cup free agent in 2014. After more than a decade with Roush Fenway Racing, Edwards announced he will be driving for Joe Gibbs Racing in 2015.
Dec 20, 2014, 3:35 PM EST
Red Bull Straight Rhythm is a one-of-a-kind event, featuring an “unwound” supercross track and head-to-head racing. Tune in to NBC to see how it all played out.
Dec 20, 2014, 2:00 PM EST
BayernLB sues Ecclestone and his family holding for 345 million Euros.
Dec 20, 2014, 1:00 PM EST
Dillon made a big first impression and then quietly learned the ropes in Sprint Cup.
Dec 20, 2014, 12:00 PM EST
Clint Bowyer endured the worst season of his Sprint Cup career in 2014. He hasn’t won a race since 2012, but 2015 could be a comeback year for him.
Dec 20, 2014, 11:40 AM EST
Can’t say these sweaters aren’t memorable.
Dec 19, 2014, 9:45 PM EST
Daughter of legendary Funny Car champ John Force, Brittany Force is out to prove that 2015 will be her year in NHRA Top Fuel racing.
Dec 19, 2014, 6:55 PM EST
Michael Schumacher’s son, Mick Jr., spent a recent testing day in a Formula 4 car, a possible prelude to following in his famous father’s footsteps.
Dec 19, 2014, 4:30 PM EST
Edwards’ Arris car won’t be hard to find in a pack next year.
Dec 19, 2014, 4:00 PM EST
Rare, intriguing call for CGR to put two lesser-experienced drivers in No. 01 car.
Dec 19, 2014, 3:00 PM EST
Williams’ stellar 2014 season, recapped in pictures and words.
Video from NASCAR America
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