Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
Aug 4, 2015, 3:47 PM EDT
Newgarden praises IndyCar series, its competitors; notes that new Rule 9.3.8 has been misunderstood.
Aug 4, 2015, 12:43 PM EDT
MotorSportsTalk’s Tony DiZinno expands on one of IndyCar’s better weekends of late, from multiple aspects, at Mid-Ohio.
Aug 4, 2015, 11:47 AM EDT
Watch as a double digit number of Honda IndyCar drivers attempt to fit inside the new Honda Fit.
Aug 4, 2015, 10:43 AM EDT
There was way more to the Mid-Ohio weekend than just the on-track product itself. Here’s a quick roundup.
Aug 4, 2015, 9:55 AM EDT
With several race dates having already been announced, it’s time to play “piece it together” for the 2016 IndyCar schedule.
Aug 3, 2015, 6:59 PM EDT
Quick recaps of the other two races at the Mid-Ohio Sports Car Course weekend from PWC and MRTI.
NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win
Aug 3, 2015, 12:24 AM EDT
NHRA Funny Car driver “Fast Jack” Beckman may want to consider changing his nickname to “Faster Jack” because it doesn’t appear he’ll be slowing down anytime soon.
Aug 2, 2015, 9:47 PM EDT
Sunday’s win fulfilled a lifelong dream for Ohio-native Graham Rahal.
Aug 2, 2015, 6:14 PM EDT
Montoyas 42-point lead over Rahal all but disappears in one race.
Aug 2, 2015, 5:56 PM EDT
Sage Karam in the crosshairs again after controversial Lap 66 spin at Mid-Ohio.
Aug 2, 2015, 4:53 PM EDT
Wilson earns first podium finish since Houston in 2013.
Aug 2, 2015, 4:02 PM EDT
Quick thinking from Rahal’s strategists allows the Ohio native to storm to his second win of the 2015 season and slice the gap to Montoya in the championship race.
Aug 2, 2015, 3:12 PM EDT
Castroneves led at halfway due to off-setting pit strategy.
Aug 2, 2015, 3:00 PM EDT
Alex Lynn has made an impression during his rookie GP2 season, but can he make the step up to F1 in 2016?
Aug 2, 2015, 1:30 PM EDT
McLaren’s CEO feels the reasons behind limiting in-season testing offer a “false economy”.
Aug 2, 2015, 1:00 PM EDT
Watch live from Mid-Ohio ahead of the 14th round of the Verizon IndyCar Series season.
Aug 2, 2015, 12:00 PM EDT
Latvala wins on home soil for the second time in the WRC with a record-breaking display.
Aug 2, 2015, 11:27 AM EDT
Big drama in second Indy Lights race of the weekend at Mid-Ohio.
Aug 2, 2015, 10:30 AM EDT
What to watch for ahead of Round 14 of the Verizon IndyCar Series season, the Honda Indy 200 from the Mid-Ohio Sports Car Course.
Aug 2, 2015, 10:24 AM EDT
Hunter-Reay finishes on top ahead of Helio Castroneves and Jack Hawksworth despite crashing his car.
- DiZinno: Mid-Ohio a dream weekend for Rahal, IndyCar, fans 0
- Dates for 2016 IndyCar schedule starting to come together 7
- NHRA: ‘Fast Jack’ Beckman earns 5th Funny Car win of 2015; Brown (TF), McGaha (PS), Krawiec (PSM) also win 5
- After dream-fulfilling day, Graham Rahal isn’t worried anymore 1
- Graham Rahal now trails Montoya by nine points in IndyCar standings 4
- Karam’s Mid-Ohio spin triggers frustration, skepticism from IndyCar paddock 13
- Rahal scores dream win on home soil in Honda 200 at Mid-Ohio 5