Aug 12, 2014, 11:10 AM EDT
Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon‘s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.
The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.
“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.
Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.
But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”
Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.
And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.
NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win
Jul 5, 2015, 9:53 PM EDT
Doug Kalitta (Top Fuel), Jack Beckman (Funny Car), Greg Anderson (Pro Stock) and Karen Stoffer (Pro Stock Motorcycle) took home wins in Sunday’s NHRA race in Norwalk, Ohio.
Jul 5, 2015, 6:00 PM EDT
Block wins at MCAS New River, Round 4 of the Red Bull GRC season.
Jul 5, 2015, 4:00 PM EDT
Before NASCAR resumes on NBC from Daytona, see Red Bull GRC pick up its season from its first race after Daytona, at MCAS New River.
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Jul 5, 2015, 11:10 AM EDT
A late rain shower allows Vettel to claim Ferrari’s first podium finish since the Monaco Grand Prix on Sunday.
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After a poor start, Rosberg fights his way to second place at Silverstone, but slips further behind Hamilton in the drivers’ championship.
Jul 5, 2015, 10:05 AM EDT
Hamilton won his home grand prix for the third time on Sunday after seeing off a spirited challenge from Mercedes teammate Nico Rosberg and both Williams drivers.
Jul 5, 2015, 9:36 AM EDT
Hamilton beats the weather and the field to record his third victory at Silverstone.
Jul 5, 2015, 8:30 AM EDT
Rossi charges to fourth place in spite of a time penalty.
Jul 5, 2015, 7:15 AM EDT
Can Lewis Hamilton win for a third time on home soil? Or will Nico Rosberg spoil his homecoming?
Jul 5, 2015, 6:31 AM EDT
Everything you need to know ahead of today’s race at Silverstone.
Jul 4, 2015, 6:00 PM EDT
Watch latest INDYCAR Chronicles with Josef Newgarden.
Jul 4, 2015, 4:00 PM EDT
The coinage of a new term took place at Silverstone on Thursday thanks for Force India’s owner.
Jul 4, 2015, 3:00 PM EDT
Both Ferraris will start behind Williams for the first time in 2015 on Sunday.
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