Skip to content

Mars/M&MS re-ups with Gibbs, Kyle Busch

Aug 13, 2014, 9:06 AM EDT

(Photo: Elsa/Getty Images) Getty Images

The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.

That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.

“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.

Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”

Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.

The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.

Latest Posts
  1. Grosjean reveals Lotus escape clause

    Oct 30, 2014, 8:00 PM EDT

    GrosjeanAUS AP

    Romain Grosjean can opt out of Lotus at year’s end if he so desires.

  2. Button hit with five-place grid penalty for Austin

    Oct 30, 2014, 7:00 PM EDT

    AUTO-PRIX-RUS Getty Images

    British driver forced to change his gearbox for this weekend’s race at COTA.

  3. Johnny Sauter is fastest in both Truck practices at Texas

    Oct 30, 2014, 6:39 PM EDT

    (Sean Gardner/Getty Images for Texas Motor Speedway) Getty Images

    Johnny Sauter was fastest in both NASCAR Camping World Truck Series practices Thursday afternoon at Texas Motor Speedway.

  4. NASCAR America video: Top five drivers to watch in Texas

    Oct 30, 2014, 6:06 PM EDT

    (Todd Warshaw/NASCAR via Getty Images) Getty Images

    On Thursday’s NASCAR America, Rusty Wallace gave his top five drivers to watch in Sunday’s Sprint Cup race at Texas. Rusty’s pick for the winner? Jeff Gordon.

  5. Alonso speaks of “ambitious plan” for his racing future

    Oct 30, 2014, 6:00 PM EDT

    F1 Grand Prix of Japan - Qualifying Getty Images

    Spaniard says that his future is not his first priority, and that all of the events of the past few months have gone as planned.

  6. NASCAR America video: Who has the best chance in Texas?

    Oct 30, 2014, 5:58 PM EDT

    (AP Photo/Eric Risberg) (AP Photo/Eric Risberg)

    On Thursday’s edition of NASCAR America, Rick Allen and Rusty Wallace discussed what are Carl Edwards’ and Jeff Gordon’s chances Sunday at Texas Motor Speedway.

  7. Kaltenborn “beyond the stage of frustration” over F1’s cost crisis

    Oct 30, 2014, 5:30 PM EDT

    AUTO-PRIX-SIN-F1 Getty Images

    Sauber team boss has long warned about the problems blighting Formula 1.

  8. Hamilton excited by F1’s profile and growth in the USA

    Oct 30, 2014, 5:00 PM EDT

    Valtteri Bottas, Lewis Hamilton AP

    British driver speaks about his appearance on NBC’s TODAY Show and his trip to New York City.

  9. Hamilton questions fairness of double points

    Oct 30, 2014, 4:30 PM EDT

    Lewis Hamilton, Nico Rosberg, Sebastian Vettel AP

    Lewis Hamilton politely questions double points.

  10. 2014 United States Grand Prix Preview

    Oct 30, 2014, 4:00 PM EDT

    Daniel Ricciardo, Lewis Hamilton AP

    As the end of the 2014 Formula 1 season draws near, the sport ventures to the United States for one of the most popular races of the year in Austin, Texas.

  11. Watch NASCAR America LIVE at 5 pm ET: Texas 3-step, Harvick’s 500th, up-and-coming Quiroga, lots more

    Oct 30, 2014, 3:20 PM EDT

    NASCAR America

    Things are always bigger and better in Texas, and we live up to that with the big show we have planned for Thursday’s NASCAR America.

  12. Miles explains IndyCar’s 2015 schedule changes, clashes

    Oct 30, 2014, 3:15 PM EDT

    TorontoLeadPts Getty Images

    Date changes, date equity, and broadcast windows play key role in shaping 2015 IndyCar schedule.

  13. What does the future hold for F1 in the United States?

    Oct 30, 2014, 3:00 PM EDT

    F1 United State Grand Prix Auto Racing AP

    F1 is booming in the United States, but could the arrival of an American team and an American driver send its popularity off the charts?

  14. Road To: Mercedes teaser – The very first Mercedes-Benz car (VIDEO)

    Oct 30, 2014, 2:48 PM EDT

    RTM Logo 101714

    Ahead of the premiere of Road to Mercedes on NBCSN at 10p ET, here is one final teaser for the show that will see NBCSN’s Will Buxton and Jason Swales travel to Germany to visit the Mercedes museum in Stuttgart.

  15. Vergne: Being kept by Toro Rosso win-win for everybody

    Oct 30, 2014, 2:00 PM EDT

    F1 Grand Prix of Russia Getty Images

    Frenchman thinks he would be the best choice for Toro Rosso in 2015 alongside Max Verstappen.

  16. Perez close to new deal with Force India

    Oct 30, 2014, 1:12 PM EDT

    F1 Grand Prix of Great Britain Getty Images

    Sergio Perez closing on in contract extension with Force India.

  17. In just three years, why have Austin and COTA become favorites for F1?

    Oct 30, 2014, 1:00 PM EDT

    F1-US Grand Prix AP

    The F1 community loves coming to Austin and COTA, but why?

  18. Crew chief trade for Danica Patrick, Kurt Busch begins this weekend

    Oct 30, 2014, 12:56 PM EDT

    (Sean Gardner/NASCAR via Getty Images) (Sean Gardner/NASCAR via Getty Images)

    This weekend’s race at Texas will mark the official debut of Tony Gibson and Daniel Knost as crew chiefs for Kurt Busch and Danica Patrick, respectively. How will they and their drivers fare together?

  19. Successful COTA Forum in Austin proves the importance of fan engagement in F1

    Oct 30, 2014, 12:00 PM EDT

    F1 Fan Forum - Austin, TX Getty Images

    Felipe Massa, Sergio Perez and Esteban Gutierrez appear at the event in Austin ahead of this weekend’s United States Grand Prix.

  20. Get your calendars ready for conflicts: Here’s the IndyCar/sports car ones in 2015

    Oct 30, 2014, 11:05 AM EDT

    Long-Beach-Lead Getty Images

    Get your calendars out and start marking up which series run where, when.

Video from NASCAR America

Who has the best chance in Texas?
Top 10 NASCAR Driver Searches
  1. K. Harvick (1145)
  2. J. Logano (1115)
  3. J. McMurray (1112)
  4. T. Stewart (1104)
  5. D. Hamlin (885)