Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Mar 31, 2015, 6:04 PM EDT
Off the Grid Mexico kicks off with episode one of a six-part digital series.
Mar 31, 2015, 4:17 PM EDT
Jann Mardenborough and two spectators were released after this weekend’s VLN crash at the Nurburgring.
Mar 31, 2015, 3:00 PM EDT
Subaru’s Red Bull GRC challenger revealed.
Mar 31, 2015, 1:52 PM EDT
ESM recaps its test from the Prologue at Paul Ricard.
Mar 31, 2015, 12:47 PM EDT
IMS statement comes out after Indiana’s recent religious freedom legislation.
Mar 31, 2015, 11:15 AM EDT
Catching up on the rest of the action from St. Petersburg, with a run through the moments of contact that triggered avoidable contact penalties.
Mar 31, 2015, 10:11 AM EDT
Rolling Stones to play at the Indianapolis Motor Speedway.
Mar 31, 2015, 9:33 AM EDT
Loose debris hit by a car, then goes over wall and hits a fan outside Turn 10 at St. Petersburg.
Mar 30, 2015, 4:00 PM EDT
Hawksworth, Filippi impress on opening outings with their new teams in St. Petersburg.
Mar 30, 2015, 3:15 PM EDT
IndyCar’s “old guard” reigned in St. Petersburg, as the new manufacturer aero kits debuted.
Mar 30, 2015, 2:30 PM EDT
Victory number 70 of the Italian’s remarkable Moto GP career.
Mar 30, 2015, 1:35 PM EDT
However, Williams test driver Susie Wolff believes that women should be reaching F1 in a more organic way.
Mar 30, 2015, 12:00 PM EDT
KVSH’s Bourdais gets result after a consistent drive; KV’s Coletti stars but fades after late race splash-and-dash for fuel.
Mar 30, 2015, 11:00 AM EDT
Pro Mazda, USF2000, Pirelli World Challenge, SST roundup from St. Petersburg.
Mar 30, 2015, 10:00 AM EDT
Chevrolet aero kits dominate on debut at St. Petersburg.
Mar 30, 2015, 9:30 AM EDT
Swedish driver was fighting in the points before spinning off into the gravel on lap three in Malaysia.
Mar 30, 2015, 8:00 AM EDT
Wolff defends the decision to fit Lewis Hamilton with hard tires at his final pit stop.
NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals
Mar 29, 2015, 10:00 PM EDT
Jack Beckman (Funny Car) and Larry Morgan (Pro Stock) broke lengthy winless streaks in Sunday’s finals of the 4-Wide Nationals in Concord, N.C.
Mar 29, 2015, 8:40 PM EDT
The year-on-year evolution of JPM showcases a driver still getting even better.
Mar 29, 2015, 8:15 PM EDT
Will Power’s brother brings the jokes while live tweeting Grand Prix of St. Petersburg.
- Off The Grid Mexico Kicks Off on NBCSports.com (VIDEO) 0
- Spectator injured but in stable condition after being hit by debris at St. Pete race 1
- Experience trumps youth on IndyCar’s opening weekend with aero kits 1
- NHRA: Jack Beckman (54 races), Larry Morgan (120 races) snap lengthy winless streaks in 4-Wide Nationals 2
- Montoya’s evolution evident after statement victory in St. Pete 2
- Montoya ekes out win in St. Petersburg season opener 6
- Emotional Vettel revels in first victory for Ferrari 5