Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Jul 27, 2015, 4:51 PM EDT
Good news, Ricciardo made the podium. Bad news, his trophy didn’t survive it.
Jul 27, 2015, 4:09 PM EDT
Jakes kept his visor down after all on a pit stop in Iowa.
Jul 27, 2015, 3:13 PM EDT
A quick look back at Chaves’ short track debut.
Jul 27, 2015, 2:00 PM EDT
Karam needs a clean, consistent weekend at Mid-Ohio.
Jul 27, 2015, 12:00 PM EDT
Rahal and Force compete against each other in a series of fun challenges at Sonoma.
Jul 27, 2015, 11:00 AM EDT
If another Dixon Mid-Ohio win happens, it will save his championship chances.
After blowing his chance to cut the gap to Hamilton, Rosberg must now avoid the mistakes of last summer
Jul 27, 2015, 10:00 AM EDT
Luke Smith considers the fall-out of a dramatic Hungarian Grand Prix that saw both Mercedes drivers miss an opportunity to seize control of the drivers’ championship.
Jul 27, 2015, 9:00 AM EDT
Manor makes it through a difficult weekend by getting both of its cars to the finish in Hungary.
Jul 27, 2015, 8:00 AM EDT
Vettel storms to his 41st career victory in Hungary as both Mercedes drivers hit trouble.
Jul 26, 2015, 11:09 PM EDT
Steve Torrence (Top Fuel), Jack Beckman (Funny Car), Larry Morgan (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) won in Sunday’s NHRA Mopar Mile-High Nationals.
Jul 26, 2015, 6:05 PM EDT
Sandell finally gets on the board in Round 6 of the Red Bull GRC season.
Jul 26, 2015, 5:00 PM EDT
The F1 grid comes together ahead of the Hungarian Grand Prix to pay its respects to Jules Bianchi.
Jul 26, 2015, 4:00 PM EDT
The Red Bull Global Rallycross doubleheader in Detroit concludes with today’s Round 6.
Jul 26, 2015, 3:40 PM EDT
Ferrari caps off an emotional weekend with victory at the Hungaroring as Mercedes came unstuck.
Jul 26, 2015, 3:30 PM EDT
Verstappen claims his first top five finish in F1 in Hungary, capping off an impressive first half-season in the sport.
Jul 26, 2015, 2:00 PM EDT
A penalty for Massa and a puncture for Bottas leaves both Williams drivers outside of the points in Hungary.
Jul 26, 2015, 1:30 PM EDT
At one stage, Rosberg had been poised to take the lead of the championship into the summer break, only to lose yet more ground on Mercedes teammate Lewis Hamilton.
Jul 26, 2015, 12:59 PM EDT
A poor start, off-track excursion, collision with Ricciardo and drive-through penalty can’t stop Hamilton from finishing sixth and extending his championship lead.
Jul 26, 2015, 12:02 PM EDT
The stewards were kept very busy in Hungary on Sunday.
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