Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Apr 20, 2015, 5:00 PM EDT
The joys of return flights home from the West Coast for the IndyCar community..
Apr 20, 2015, 3:15 PM EDT
Another tough day at office for Honda, Newgarden comes up short of top-five and other tidbits from Long Beach.
Apr 20, 2015, 2:00 PM EDT
Sebastian Saavedra has a clean, quiet, consistent weekend and ended P10 on debut for Ganassi.
Apr 20, 2015, 12:49 PM EDT
It was a bizarre weekend for Dale Coyne’s No. 18, which saw one driver replaced before the weekend began, one injured before getting the chance to debut, and one finally getting a long overdue shot.
Apr 20, 2015, 11:38 AM EDT
Long Beach got off to a great start, courtesy of Patrick Stewart’s enthusiastic command to start engines.
Apr 20, 2015, 10:00 AM EDT
It may have been a routine victory for Lewis Hamilton in Bahrain, but both Nico Rosberg and Kimi Raikkonen showed some of the fight that has been lacking in recent months.
Apr 20, 2015, 9:00 AM EDT
Ferrari team principal believes two mistakes from the four-time world champion cost him a place on the podium in Bahrain.
Apr 20, 2015, 8:00 AM EDT
A mistake by Sebastian Vettel allows Bottas to take fourth place on Sunday in Bahrain.
Apr 19, 2015, 9:53 PM EDT
JPM, Helio laugh about the four nationalities represented at Team Penske.
Apr 19, 2015, 7:41 PM EDT
Bobby Unser praises Scott Dixon, while Dixon himself downplays the accomplishment.
Apr 19, 2015, 6:18 PM EDT
Scott Dixon finally wins in Long Beach.
Apr 19, 2015, 6:00 PM EDT
The nine-time world champion extends his lead at the top of the riders’ championship in MotoGP.
Apr 19, 2015, 5:32 PM EDT
Dixon leads halfway at Long Beach.
Apr 19, 2015, 5:00 PM EDT
Romain Grosjean manages to salvage some points for Lotus in Bahrain, finishing seventh.
Apr 19, 2015, 4:00 PM EDT
Ed Jones survives streets of Long Beach to win Round 3 for Indy Lights.
Apr 19, 2015, 3:45 PM EDT
Ricciardo finishes the race in a blaze of glory, but holds on to sixth place for Red Bull.
Apr 19, 2015, 3:30 PM EDT
Watch the third round of the IndyCar season, from the streets of Long Beach, at 4 p.m. ET on NBCSN and NBC Sports Live Extra.
Apr 19, 2015, 3:15 PM EDT
German driver was forced to make an unscheduled pit stop towards the end of the race in Bahrain after running over the kerbs at the final corner.
Apr 19, 2015, 2:30 PM EDT
Watch the third round of the Indy Lights season today at 3 p.m. ET on NBCSN.
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