Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Jeff Gordon would love to return to Saturday Night Live — and he wants to bring Ricky Funck with him (video)
Oct 24, 2014, 7:59 PM EDT
Jeff Gordon said Friday he wants to return to host Saturday Night Live for a second time — and he wants to reprise the hysterical “Ricky Funck” character.
Oct 24, 2014, 6:37 PM EDT
A loose car and two brushes with the wall has put Kevin Harvick in a deep hole at the start of Sunday’s Eliminator Round opener.
Oct 24, 2014, 6:06 PM EDT
If racing at Martinsville Speedway was like buying an ice cream cone, Jamie McMurray double-dipped during Friday’s Sprint Cup qualifying, earning the pole and setting a new track speed record (99.905 mph) in the process.
Oct 24, 2014, 5:19 PM EDT
Both Blaney and Wallace are within 30 points of championship leader Matt Crafton going into tomorrow’s Camping World Truck Series race at Martinsville.
Oct 24, 2014, 4:30 PM EDT
A fifth win at Martinsville would put Hamlin into the Sprint Cup Championship Race at Homestead.
Oct 24, 2014, 3:25 PM EDT
Danica, who will swap CCs with teammate Kurt Busch starting next week at Texas, says she’s looking forward to working with the engineering-based Daniel Knost.
Oct 24, 2014, 2:15 PM EDT
GT/GTS races confirmed for split in 2015 by the Pirelli World Challenge series.
Oct 24, 2014, 1:40 PM EDT
Gordon leads group of four Chasers in Top 5 speeds; all 8 remaining Chasers within Top 15.
Oct 24, 2014, 1:30 PM EDT
Formula 1’s new technical regulations prompted Lotus to use a twin-tusk nose for 2014, but this could be scrapped for next season.
Oct 24, 2014, 1:15 PM EDT
The reigning Sprint Cup champion moves forward.
Oct 24, 2014, 12:50 PM EDT
Bernie Ecclestone allows the team to miss the next two races as it searches for a buyer.
Oct 24, 2014, 12:30 PM EDT
Deputy team boss Federico Gastaldi says the team is close to finalizing its drive line-up, with Grosjean in pole position for the seat.
Oct 24, 2014, 12:07 PM EDT
A win for Kenseth this Sunday would also put him into the Sprint Cup Championship Race at Homestead next month.
Oct 24, 2014, 11:45 AM EDT
Two-time Formula One World Champion Emerson Fittipaldi will make an appearance at Austin’s Circuit of the Americas next week as part of a COTA fan experience.
Oct 24, 2014, 11:30 AM EDT
Ricciardo full of praise for Austin and the Circuit of the Americas ahead of next weekend’s race.
The man behind the sculptures: William Behrends’ presence endures for Borg-Warner Trophy, and Giants legends
Oct 24, 2014, 11:09 AM EDT
Statues outside AT&T Park and the faces on the Borg-Warner Trophy share a common thread, in sculptor William Behrends.
Oct 24, 2014, 10:30 AM EDT
Dr. Jean-Francois Payen says that he has noticed some progress in Schumacher’s recovery.
Oct 24, 2014, 9:30 AM EDT
Sauber also complete a test in Spain with Adderly Fong and Roy Nissany.
Oct 24, 2014, 8:30 AM EDT
Just like Arrows and Super Aguri before it, Caterham is on its last legs. However, it is going out in far less dignified fashion.
Oct 24, 2014, 7:26 AM EDT
Finnbarr O’Connell is now in charge at Leafield as the team prepares for a race against time to make the United States GP in Austin next weekend.
Video from NASCAR America
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