Aug 13, 2014, 9:06 AM EST
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Dec 17, 2014, 8:47 PM EST
NASCAR revealed the 2015 schedules for the Whelen Modified Tour and its Southwest Modified Tour, including a first-time visit at the legendary Hickory (NC) Motor Speedway.
Dec 17, 2014, 7:23 PM EST
Do you like watching old racing videos and programs from the past? If so, you’re going to love this BBC video about NHRA drag racing from back in 1990.
Dec 17, 2014, 6:38 PM EST
Kurt Busch got the chance to tell his side in the legal battle with former girlfriend Patricia Driscoll. We break down what Kurt said in court on NASCAR America.
Dec 17, 2014, 5:16 PM EST
Kurt Busch testified Wednesday he asked former girlfriend Patricia Driscoll numerous times to leave his motorcoach on the night she claims the NASCAR driver struck her head several times.
Dec 17, 2014, 3:03 PM EST
The race to the finish line of Phase 1 of Daytona Rising at Daytona International Speedway kicked into high gear Wednesday, with a record 1,002 construction workers on-site.
Dec 17, 2014, 3:00 PM EST
Porsche Mobil 1 Supercup’s status grew in 2014. We caught up with the series manager during Austin F1 weekend.
Dec 17, 2014, 2:00 PM EST
Ferrari mass exodus continues.
Dec 17, 2014, 1:30 PM EST
At least two IndyCar stars will join the Rolex 24 lineup, but teams are TBD.
Dec 17, 2014, 1:23 PM EST
Ben Kennedy, the great-grandson of NASCAR founder Bill France Sr. and 2014 Camping World Truck Series Rookie of the Year, will race for Red Horse Racing in 2015, the team announced Wednesday.
Dec 17, 2014, 12:46 PM EST
As we continue our series on the top 30 drivers of the 2014 NASCAR Sprint Cup Series, next up is series veteran Greg Biffle.
Dec 17, 2014, 12:10 PM EST
James Hinchcliffe tests Tuesday at Sebring with Schmidt Peterson.
Dec 17, 2014, 12:00 PM EST
Crafton made history in the NASCAR Camping World Truck Series this year as its first back-to-back champion.
Dec 17, 2014, 11:00 AM EST
Allmendinger propelled his single-car team into the Chase with a win at Watkins Glen.
Dec 17, 2014, 10:32 AM EST
We’ve all been there, Jimmie. We’ve all been there.
Dec 17, 2014, 9:00 AM EST
No drivers, but DCR’s shock/damper program should be good in 2015.
Dec 16, 2014, 8:04 PM EST
It’s not an ideal situation for NASCAR, but as the NASCAR AMERICA gang explained today, it’s not a hopeless one either.
Dec 16, 2014, 7:14 PM EST
Patricia Driscoll broke down on the stand during the hearing in Dover, Delaware.
Dec 16, 2014, 5:30 PM EST
A two-day website auction on the assets of the former F1 outfit began today.
Dec 16, 2014, 4:44 PM EST
Scott Hargrove to test for 8Star’s Indy Lights team.
Dec 16, 2014, 4:30 PM EST
Coming up: What will Sprint’s departure in 2016 mean for NASCAR’s future?; Steve Letarte revisits his final race as a crew chief; more on the health of Brian Vickers; the inspiring story of the NHRA’s Jay Blake.
Video from NASCAR America
- Kurt Busch calls ex-girlfriend’s allegations a ‘fabrication’ 9
- Fry, Tombazis out as part of Ferrari’s ongoing restructuring 1
- Sprint to end title sponsorship of NASCAR’s Cup Series after 2016 (VIDEO) 17
- NBC SportsWorld: The vision of blind NHRA crew chief Jay Blake 1
- Rutledge Wood joins NBC Sports Group’s NASCAR and motors coverage 6
- NASCAR expands Sprint Unlimited field to include Chase drivers 3
- Health issues to sideline Brian Vickers for early part of 2015 Sprint Cup season 5