Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
Jul 1, 2015, 7:00 PM EDT
Mark Miles discussed Fontana, Milwaukee, Road America and more.
Jul 1, 2015, 5:53 PM EDT
The CEO of IndyCar discussed the challenges of putting together an extended series schedule.
Jul 1, 2015, 5:30 PM EDT
TV times across the board for this weekend’s British Grand Prix at Silverstone.
Jul 1, 2015, 4:59 PM EDT
Could penalties be coming to drivers who speak out about IndyCar’s on-track product? Mark Miles flips some pancakes on the possibility.
Jul 1, 2015, 4:03 PM EDT
Will Power fined, put on probation after shoving safety official during Saturday’s race.
Jul 1, 2015, 2:42 PM EDT
In a surprise move, the NHRA announced Wednesday that president Tom Compton has retired after 15 years as the sanctioning body’s chief executive officer
Jul 1, 2015, 1:54 PM EDT
The provisional winner of the Pikes Peak International Hill Climb is Rhys Millen.
Jul 1, 2015, 12:30 PM EDT
The CFH Racing co-owner says IndyCar will never grow if “we’re tearing it apart from the inside out.”
Jul 1, 2015, 11:02 AM EDT
One of A.J. Foyt’s young drivers makes some wiser points beyond his years about Saturday’s race in Fontana.
Jul 1, 2015, 9:00 AM EDT
Sauber names a new technical director.
Jun 30, 2015, 6:01 PM EDT
Feature on Manpower to Horsepower to air during Red Bull GRC show this Sunday on NBC.
Jun 30, 2015, 1:47 PM EDT
A selection of images from the 2015 Goodwood Festival of Speed.
Jun 30, 2015, 12:00 PM EDT
SH Rallycross’ HAUS livery for Red Bull GRC this weekend screams red, white and blue.
Jun 30, 2015, 10:52 AM EDT
Given how well they’ve run this year, it was really only a matter of time until Graham Rahal and Rahal Letterman Lanigan Racing won a race.
Jun 30, 2015, 10:30 AM EDT
Luca Filippi and Matthew Brabham set for oval tests this Wednesday at Iowa Speedway.
Jun 30, 2015, 9:45 AM EDT
This weekend’s miserable conditions at Watkins Glen offered a lot of young drivers a chance to shine.
Jun 29, 2015, 9:29 PM EDT
The 2015 season is the first time Roger Penske has captained four teams on the IndyCar circuit. And it appears it will be full steam ahead with four teams going forward.
Jun 29, 2015, 8:53 PM EDT
Comedian and former late-night talk show host Jay Leno has spent his career making millions laugh. But recently, the joke was on Leno, so to speak – but in a good way.
Jun 29, 2015, 8:24 PM EDT
If you’re a big fan of the Indianapolis 500 and Indianapolis Motor Speedway, put this on your bucket list for next year.
Jun 29, 2015, 7:18 PM EDT
With five races coming up in the next six weeks, Top Fuel driver Antron Brown knows how crucial this stretch of the NHRA Mello Yello Drag Racing season will be.
- Here are your British Grand Prix air times on CNBC, NBCSN, Live Extra 0
- Miles: After “two-sided pancake” Fontana race, IndyCar may crack down against stakeholder comments 1
- IndyCar issues penalties and fines following MAVTV 500 at Fontana 1
- NHRA shakeup: Tom Compton retires as president, Peter Clifford named successor 3
- Ed Carpenter: driver criticism of IndyCar ‘confusing for fans’ 12
- Hawksworth: “I wouldn’t say it was crazy; it was exciting” 2
- Graham Rahal’s Fontana win was long overdue, and a long time coming 0