Aug 13, 2014, 9:06 AM EDT
The Mars corporation announced it has extended its partnership with Joe Gibbs Racing in a multi-year role as primary sponsor of Kyle Busch‘s No. 18 Toyota Camry.
That means the M&Ms brand – which joined up with Busch and Gibbs in 2008 – isn’t going anywhere, including to a potential new fourth entry for Carl Edwards, which has been widely speculated.
“Being the M&M’s driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said in a release, via NASCAR.com.
Added NASCAR Chief Operating Officer Brent Dewar, also via NASCAR.com: “Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports. More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”
Mars entered NASCAR as a team sponsor in 1990 and stepped up to primary sponsorship beginning in 1999 with Ernie Irvan.
The heavy yellow presence on the Gibbs cars continues for 2015 with Busch’s No. 18 and Matt Kenseth‘s No. 20 both seeing an uptick from their primary sponsors. M&Ms is on board the No. 18 the majority of the races and with the Home Depot pulling out from Kenseth, Dollar General is the featured primary on the No. 20.
May 30, 2015, 12:15 PM EDT
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May 30, 2015, 9:30 AM EDT
Force India team owner claims F1 has become too democratic in letting some of the teams have a say.
May 29, 2015, 5:00 PM EDT
Frenchman hopes to bounce back in Canada next weekend after finishing outside of the points in Monaco.
May 29, 2015, 4:52 PM EDT
Will Power and Helio Castroneves complete the front row for first of two IndyCar races in Detroit.
May 29, 2015, 4:00 PM EDT
Sainz went on to finish the race in tenth place, but it all very nearly ended far earlier in Monaco last Sunday.
May 29, 2015, 3:00 PM EDT
GT racer returns after making his Formula E debut in Uruguay at the end of 2014.
May 29, 2015, 1:51 PM EDT
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May 29, 2015, 12:48 PM EDT
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May 29, 2015, 12:00 PM EDT
Fernando Alonso’s manager confident the Spaniard was right to leave Ferrari and join McLaren for 2015.
May 29, 2015, 11:00 AM EDT
Ecclestone has given the race promoters two months to make a decision on whether to revive the Indian Grand Prix or not.
May 29, 2015, 10:15 AM EDT
What’s next for Joni Wiman, the defending Red Bull Global Rallycross champion?
May 29, 2015, 9:30 AM EDT
Ricciardo announced himself on F1’s big stage in Canada last year with the first of three victories in 2014.
May 29, 2015, 9:00 AM EDT
Here’s how field did in last year’s doubleheaders.
May 29, 2015, 7:45 AM EDT
Who will emerge on top after a crucial weekend in Detroit?
May 29, 2015, 12:35 AM EDT
Larry Dixon is making up for lost time – in VERY fast way, that is – as in the neighborhood of 320-plus mph and less than four seconds.
May 28, 2015, 11:05 PM EDT
Sarah Cornett-Ching is opening a lot of eyes in the ARCA Series this season.
May 28, 2015, 8:59 PM EDT
Here’s the field for this year’s Red Bull GRC season opener in Ft. Lauderdale.
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