Aug 19, 2014, 1:00 PM EST
Several factors need to be taken into play when doing a weekend debrief of last weekend’s Milwaukee IndyFest, the third crack by Andretti Sports Marketing in promoting a race at the legendary, one-mile oval.
One, the date changed. Date equity is often one of the keys to a successful event; it’s been something that Milwaukee is readjusting to. For ages, it was the week after the Indianapolis 500, but then it was shifted to later in June upon its return to the calendar in 2011, and then for 2014, switched to August.
Two, it didn’t rain pre-race. Each of the last two years, the Father’s Day Saturday, pop-up showers occurred and had an adverse affect on the walk-up crowd. With a glorious, sun-soaked Sunday this time around, the infield pre-race was buzzing.
Three, there is a general perception that oval attendance looks worse visually than at road and street courses. A road or street course race weekend may get as little as 10 to 15,000 patrons on race day, but if they’re neatly packed into say, three or four grandstands around a two-mile course, it looks like a sellout. But 20 or 25,000 at a Texas, Iowa or Milwaukee looks worse because the grandstand capacity is much bigger – either north of 30,000 on the short ovals or exceeding 75,000 at the 1.5-mile TMS.
So, consider those factors and the fact that visually speaking (top is 2013, bottom 2014), the grandstands appeared to be fuller this go around and you’ll have to say there were more positives than negatives to take away from the 2014 edition of an event that needed a big weekend.
Promotionally speaking, Andretti Sports Marketing had an active city presence for the better part of five months. Various driver appearances and other pre-race elements were chronicled throughout the process on MotorSportsTalk. There were at least some billboards present on the freeways driving up from Chicago/Indianapolis up north.
If there was one complaint I heard during the weekend, and perhaps fairly, it was that the event merchandise selection was lacking. So were the cream puffs for those outside victory lane. But certainly, the entertainment options weren’t. With rides, a Ferris Wheel, various food options, tweet-ups, the National Volleyball League and a concert stage all packed into the infield, there was plenty for families to engage in.
Crowd reports have been mixed. Honestly, I’d peg it a bit as close to 30,000. Robin Miller estimated a lower amount (18,000) in a piece for RACER.com but if event general manager Kevin Healy estimated last year’s at nearer to 28,000 (which seems high), and this one felt busier (believe me, it did) in a piece for the Business Journal Serving Greater Milwaukee, so it should be a little bit higher. And any growth, especially given the above factors, is a good thing. Estimates of 35 to 40,000, as ABC Supply Co. owner Diane Hendricks hoped for, were wide of the mark.
Did the fans get treated to one of the best races of the year? Frankly, no. Will Power checked out in one of his most clutch performances in the Verizon IndyCar Series, and he won with tenacity (he survived an early battle with Tony Kanaan), pace (consistent 150+ mph laps before the tires fell off) and fuel saving (going 62 laps on a final stint).
But that says something more to the quality of IndyCar races throughout the year than it does a lack of excitement with Milwaukee. The downside to the racing in Sunday’s case was that it required a second screen experience – generally the Verizon INDYCAR 14 app or a laptop – to enhance the viewing of the race, and follow the respective strategies and timing & scoring.
Perhaps the tires fell off too fast, and the horsepower isn’t high enough to where it could be. Still, neither Juan Pablo Montoya nor Kanaan blamed anything bad about Sunday’s race on the current package – they blamed it on drivers who were difficult to pass as slower traffic.
The corporate support for this race was up, and that is a big takeaway. Michael Andretti said pre-race how happy he was with the uptick, and considering events need all the local and corporate support they can get, it’s a positive sign. ABC Supply’s presence as title sponsor is a good thing – so is Direct Supply’s, Marcus Hotels, the Metro Milwaukee Honda Dealers, and on down the line. There was a street party on the Friday night, with a charity event for Racing for Kids also well-received.
Seeing news reports that “Milwaukee has just been confirmed for 2015″ is erroneous. The race was announced as being locked into a two-year deal last October. The only new news this weekend about the event’s status was its reported 2015 date, initially pegged as August 22-23 (so a week later, but still a week after the State Fair) by the Milwaukee Journal Sentinel‘s Dave Kallmann.
All told, while there continue to be elements the event needs to improve on, both on and off-track, I think Andretti Sports Marketing delivered another solid event overall.
As always, the fan interest needs to back up the promoter and corporate efforts – and that will remain IndyCar’s biggest challenge on ovals going forward.
Dec 20, 2014, 1:00 PM EST
Dillon made a big first impression and then quietly learned the ropes in Sprint Cup.
Dec 20, 2014, 12:00 PM EST
Clint Bowyer endured the worst season of his Sprint Cup career in 2014. He hasn’t won a race since 2012, but 2015 could be a comeback year for him.
Dec 20, 2014, 11:40 AM EST
Can’t say these sweaters aren’t memorable.
Dec 19, 2014, 9:45 PM EST
Daughter of legendary Funny Car champ John Force, Brittany Force is out to prove that 2015 will be her year in NHRA Top Fuel racing.
Dec 19, 2014, 6:55 PM EST
Michael Schumacher’s son, Mick Jr., spent a recent testing day in a Formula 4 car, a possible prelude to following in his famous father’s footsteps.
Dec 19, 2014, 4:30 PM EST
Edwards’ Arris car won’t be hard to find in a pack next year.
Dec 19, 2014, 4:00 PM EST
Rare, intriguing call for CGR to put two lesser-experienced drivers in No. 01 car.
Dec 19, 2014, 3:00 PM EST
Williams’ stellar 2014 season, recapped in pictures and words.
Dec 19, 2014, 2:15 PM EST
Ryan Newman and Matt Kenseth proved that consistency still pays.
Dec 19, 2014, 1:49 PM EST
The fan-favorite Sprint Experience at NASCAR tracks across the country is apparently no longer, according to a media report.
Dec 19, 2014, 1:30 PM EST
McMurray shined at the All-Star Race in May but missed out on a 2014 Chase berth.
Dec 19, 2014, 12:57 PM EST
Kyle Larson had a tremendous rookie season in 2014. If he was that good this season, imagine how much better he’ll be next season and seasons to come.
Dec 19, 2014, 12:30 PM EST
Felipe Nasr’s No. 12 rounds out the F1 grid number choices for 2015.
Dec 19, 2014, 12:00 PM EST
Jean-Eric Vergne signs with Ferrari as a test and development driver, which means a bunch of simulator work.
Dec 19, 2014, 11:17 AM EST
RC Enerson moves up from USF2000 to Indy Lights.
Dec 19, 2014, 11:00 AM EST
Multiplatinum artist to rock out before 2015 running of the Great American Race.
Dec 19, 2014, 10:37 AM EST
Party like it’s 1996 in 2015 – Panis and Herta sons signed to deals.
Dec 18, 2014, 9:51 PM EST
It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.
Dec 18, 2014, 9:26 PM EST
Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.
Dec 18, 2014, 8:50 PM EST
One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.
Video from NASCAR America
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