Aug 29, 2014, 12:30 PM EDT
But it looks like the soon-to-be former sponsor of what’s known as the NASCAR Nationwide Series couldn’t wait to begin its new partnership with NASCAR’s most popular driver.
NWI will be on Earnhardt’s No. 88 Chevy for next weekend’s regular season finale at Richmond International Raceway, and will be previewing his 2015 paint scheme for the occasion.
“Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship,” NWI chief marketing officer Matt Jauchius said in a team release.
“We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond.”
Earnhardt worked with NWI to come up with the final livery, which will break cover next Wednesday, Sept. 3, at 1 p.m. ET on Twitter at @Nationwide88.
“I’ve worked with Nationwide for years, but never as a primary sponsor,” Earnhardt said in the same release. “Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car.
“I’m excited for the fans to see it and look forward to kicking off the relationship at one of my favorite racetracks.”
NWI announced last fall that it was going to drop its title sponsorship of the NNS at the conclusion of this 2014 season, and focus on its partnerships with Cup drivers like Earnhardt, Danica Patrick, and Ricky Stenhouse Jr.
Then this past May, NWI inked a deal with Hendrick to serve as primary sponsor for Earnhardt in 12 Cup races next year, and then 13 each in 2016 and 2017.
As NWI prepares to ramp up its Cup presence, NBCUniversal parent company Comcast has emerged as a contender to take over for them as the NNS’ title sponsor.
Mar 29, 2015, 9:00 AM EDT
Simply finishing the race must go down as an incredible achievement for Manor.
Mar 29, 2015, 8:00 AM EDT
Did a mistake in Q1 on Saturday cost Lewis Hamilton a chance to win the Malaysian Grand Prix?
Mar 29, 2015, 7:15 AM EDT
Breaking the record by over two years, Max Verstappen cemented his place in the F1 history books in Malaysia on Sunday.
Mar 29, 2015, 6:30 AM EDT
Ferrari team principal oversees his first victory since taking the helm at Maranello.
Mar 29, 2015, 5:56 AM EDT
German driver didn’t expect his challenge to Ferrari in Australia to be taken up so quickly.
Mar 29, 2015, 5:36 AM EDT
British driver humble in defeat after losing out to Vettel and Ferrari in Malaysia.
Mar 29, 2015, 5:19 AM EDT
German driver claims a superb win in Malaysia in just his second race for Ferrari.
Mar 29, 2015, 4:46 AM EDT
Ferrari claims its first win since the 2013 Spanish Grand Prix as Vettel perfects his strategy to win at Sepang.
Mar 29, 2015, 2:34 AM EDT
Fuel system problem sidelines the Briton on Sunday for Manor.
Mar 29, 2015, 2:15 AM EDT
Join us on NBCSN and Live Extra for all of the action from Malaysia as Lewis Hamilton goes in search of another race win.
Mar 29, 2015, 2:00 AM EDT
Lewis Hamilton will lead the grid away at Sepang on Sunday.
Mar 28, 2015, 9:01 PM EDT
It was a double dose of Force in Saturday’s final rounds of qualifying for the sixth-annual NHRA 4-Wide Nationals at zMAX Dragway in Concord, N.C.
Mar 28, 2015, 7:46 PM EDT
Roundup of the rest of Saturday’s action from St. Petersburg.
Mar 28, 2015, 7:20 PM EDT
NBC Sports Group’s “Off the Grid” digital series hits Mexico City, set to premiere on March 31.
Mar 28, 2015, 7:11 PM EDT
Simona de Silvestro happy to be somewhat disappointed with 11th in IndyCar qualifying at St. Petersburg.
Mar 28, 2015, 6:45 PM EDT
Takuma Sato puts together a successful qualifying effort for A.J. Foyt Enterprises, ending in fifth and best Honda.
Mar 28, 2015, 6:30 PM EDT
After top-four qualifying sweep, the Team Penske teammates are praising each other rather than trading shots.
Mar 28, 2015, 5:24 PM EDT
Power on pole as Team Penske goes 1-2-3-4 in St. Petersburg qualifying.
Mar 28, 2015, 3:25 PM EDT
Indy Lights’ new era kicks off at St. Petersburg with a new driver and team on top in the series’ new car.
Mar 28, 2015, 1:27 PM EDT
More Will Power on top of IndyCar practice at St. Petersburg.
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