Aug 29, 2014, 12:30 PM EDT
But it looks like the soon-to-be former sponsor of what’s known as the NASCAR Nationwide Series couldn’t wait to begin its new partnership with NASCAR’s most popular driver.
NWI will be on Earnhardt’s No. 88 Chevy for next weekend’s regular season finale at Richmond International Raceway, and will be previewing his 2015 paint scheme for the occasion.
“Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship,” NWI chief marketing officer Matt Jauchius said in a team release.
“We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond.”
Earnhardt worked with NWI to come up with the final livery, which will break cover next Wednesday, Sept. 3, at 1 p.m. ET on Twitter at @Nationwide88.
“I’ve worked with Nationwide for years, but never as a primary sponsor,” Earnhardt said in the same release. “Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car.
“I’m excited for the fans to see it and look forward to kicking off the relationship at one of my favorite racetracks.”
NWI announced last fall that it was going to drop its title sponsorship of the NNS at the conclusion of this 2014 season, and focus on its partnerships with Cup drivers like Earnhardt, Danica Patrick, and Ricky Stenhouse Jr.
Then this past May, NWI inked a deal with Hendrick to serve as primary sponsor for Earnhardt in 12 Cup races next year, and then 13 each in 2016 and 2017.
As NWI prepares to ramp up its Cup presence, NBCUniversal parent company Comcast has emerged as a contender to take over for them as the NNS’ title sponsor.
Jul 31, 2015, 6:39 PM EDT
Jamin, Cooper emerge victorious to kick off the weekend at Mid-Ohio.
Jul 31, 2015, 5:00 PM EDT
Nasr calls on the team to make it through a rough patch ahead of the next raft of updates in Belgium.
Jul 31, 2015, 4:35 PM EDT
The Mid-Ohio dominator tops Friday practice in 2015.
Jul 31, 2015, 3:00 PM EDT
Verstappen joins Team Redline’s sim racing roster in a bid to keep sharp when not on the track.
Jul 31, 2015, 2:57 PM EDT
Some news and notes from the paddock at the Mid-Ohio Sports Car Course.
Jul 31, 2015, 2:00 PM EDT
We round up all of the latest news and developments in Formula E ahead of pre-season testing next month.
Jul 31, 2015, 1:00 PM EDT
With victory in Hungary, Vettel closed the gap at the top to 42 points – but can he catch Lewis Hamilton and challenge for a fifth world title?
Jul 31, 2015, 12:07 PM EDT
First blood to Bourdais in practice at Mid-Ohio ahead of Power and Newgarden.
Jul 31, 2015, 10:24 AM EDT
Hinchcliffe’s recovery continues following his accident in practice for the Indy 500 back in May.
Jul 31, 2015, 9:30 AM EDT
Gutierrez claims his work in a reserve role at Ferrari is helping to open up some new opportunities for 2016.
Jul 31, 2015, 8:42 AM EDT
Josef Newgarden’s future will become a talking point at some stage, but it appears it will be after the season.
Jul 31, 2015, 7:26 AM EDT
Umphrey’s McGee on a GTSport Racing Porsche Cayman S? Believe it.
Jul 31, 2015, 7:00 AM EDT
TV times from Mid-Ohio this weekend.
Jul 30, 2015, 5:11 PM EDT
Discounted tickets set to go on sale this Friday in a bid to improve attendance figures.
Jul 30, 2015, 4:48 PM EDT
Derrick Walker on the prowl for whatever’s next in his long racing career.
Jul 30, 2015, 3:30 PM EDT
Despite running fifth in the standings with three races to go, Power hasn’t given up on retaining the no. 1 for 2016.
Jul 30, 2015, 2:22 PM EDT
The 2016 F1 season is set to swell to a record 21 races.
Jul 30, 2015, 12:30 PM EDT
Ericsson reflects on his first half-season with Sauber that has brought his first points in F1, but also presented some missed opportunities.
Jul 30, 2015, 12:22 PM EDT
Derrick Walker to resign from INDYCAR at year’s end.
Jul 30, 2015, 11:30 AM EDT
With seven races at Mid-Ohio Sports Car Course this weekend, it’s an important one for the entire Mazda Road to Indy.
- Dixon fastest on Friday at Mid-Ohio 1
- Hinchcliffe undergoes final surgery, now “can’t wait to be strapping back in” 2
- With 2016 plans undetermined, Newgarden focused on finishing 2015 strong 1
- Racing, music blend as Umphrey’s McGee partners with GTSport Racing for rest of 2015 PWC season 1
- Exploring what’s next for Derrick Walker as he announces he’s leaving IndyCar 0
- INDYCAR announces Derrick Walker has resigned from series 9
- Preview: Honda Indy 200 at Mid-Ohio critical in IndyCar title chase 1