Aug 29, 2014, 12:30 PM EST
But it looks like the soon-to-be former sponsor of what’s known as the NASCAR Nationwide Series couldn’t wait to begin its new partnership with NASCAR’s most popular driver.
NWI will be on Earnhardt’s No. 88 Chevy for next weekend’s regular season finale at Richmond International Raceway, and will be previewing his 2015 paint scheme for the occasion.
“Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship,” NWI chief marketing officer Matt Jauchius said in a team release.
“We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond.”
Earnhardt worked with NWI to come up with the final livery, which will break cover next Wednesday, Sept. 3, at 1 p.m. ET on Twitter at @Nationwide88.
“I’ve worked with Nationwide for years, but never as a primary sponsor,” Earnhardt said in the same release. “Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car.
“I’m excited for the fans to see it and look forward to kicking off the relationship at one of my favorite racetracks.”
NWI announced last fall that it was going to drop its title sponsorship of the NNS at the conclusion of this 2014 season, and focus on its partnerships with Cup drivers like Earnhardt, Danica Patrick, and Ricky Stenhouse Jr.
Then this past May, NWI inked a deal with Hendrick to serve as primary sponsor for Earnhardt in 12 Cup races next year, and then 13 each in 2016 and 2017.
As NWI prepares to ramp up its Cup presence, NBCUniversal parent company Comcast has emerged as a contender to take over for them as the NNS’ title sponsor.
Dec 18, 2014, 9:51 PM EST
It lasts only four months, but there’ll be lots of action on the schedule for the 2015 NASCAR Canadian Tire Series.
Dec 18, 2014, 9:26 PM EST
Ricky Stenhouse Jr. will be slinging some pre-Christmas dirt this Saturday in an all-star sprint car race in DuQuoin, Ill.
Dec 18, 2014, 8:50 PM EST
One of Kurt Busch’s sponsors has joined team owner Gene Haas in backing the driver in his ongoing dispute with ex-girlfriend Patricia Driscoll.
Dec 18, 2014, 6:31 PM EST
Want to have a good laugh or two? Check out all of the bloopers and behind-the-scenes fun from NASCAR America over this past year.
Dec 18, 2014, 6:18 PM EST
NASCAR announced that a Camping World Truck Series crew member has been suspended for violating the sanctioning body’s substance abuse policy.
Dec 18, 2014, 6:00 PM EST
RoC, Mecum, and two F1 “Road To:” specials make for motors block on NBCSN tonight starting at 7 p.m. ET.
Dec 18, 2014, 4:15 PM EST
Will Power is a closet breakdancer? Who knew? Find out in the latest edition of The Penske Files.
Dec 18, 2014, 4:00 PM EST
Sauber’s 2015 car is the second to pass crash test.
Dec 18, 2014, 3:28 PM EST
No Franchitti in 2015 as CGR announces Rolex 24 lineup.
Dec 18, 2014, 2:30 PM EST
Penske’s newest star to head to NFL’s biggest game.
Dec 18, 2014, 2:21 PM EST
Darrell Wallace Jr. joins Roush Fenway Racing.
Top NASCAR stories of 2014: No. 13 – Chase Elliott wins final Nationwide Series championship at record age
Dec 18, 2014, 2:00 PM EST
In less than one year, Chase Elliott went from the driver of a start-up team to the youngest champion in NASCAR history.
Dec 18, 2014, 1:00 PM EST
Almirola broke into the Chase for the Sprint Cup with a rain-shortened win at Daytona in the summer.
Dec 18, 2014, 12:45 PM EST
The engineer market is busy in F1, as well.
Dec 18, 2014, 12:00 PM EST
Kasey Kahne struggled at times in 2014, but there’s great promise for 2015 with a new contract, new crew chief and an extension from his primary sponsor.
Dec 18, 2014, 11:46 AM EST
Di Montezemolo and Walsh now part of F1’s controlling shareholder Board of Directors.
Dec 18, 2014, 11:11 AM EST
Menards stays with RCR’s XFINITY program.
Dec 18, 2014, 10:30 AM EST
Second SPM IndyCar seat up for grabs.
Dec 17, 2014, 8:47 PM EST
NASCAR revealed the 2015 schedules for the Whelen Modified Tour and its Southwest Modified Tour, including a first-time visit at the legendary Hickory (NC) Motor Speedway.
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