Aug 29, 2014, 12:30 PM EDT
But it looks like the soon-to-be former sponsor of what’s known as the NASCAR Nationwide Series couldn’t wait to begin its new partnership with NASCAR’s most popular driver.
NWI will be on Earnhardt’s No. 88 Chevy for next weekend’s regular season finale at Richmond International Raceway, and will be previewing his 2015 paint scheme for the occasion.
“Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship,” NWI chief marketing officer Matt Jauchius said in a team release.
“We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond.”
Earnhardt worked with NWI to come up with the final livery, which will break cover next Wednesday, Sept. 3, at 1 p.m. ET on Twitter at @Nationwide88.
“I’ve worked with Nationwide for years, but never as a primary sponsor,” Earnhardt said in the same release. “Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car.
“I’m excited for the fans to see it and look forward to kicking off the relationship at one of my favorite racetracks.”
NWI announced last fall that it was going to drop its title sponsorship of the NNS at the conclusion of this 2014 season, and focus on its partnerships with Cup drivers like Earnhardt, Danica Patrick, and Ricky Stenhouse Jr.
Then this past May, NWI inked a deal with Hendrick to serve as primary sponsor for Earnhardt in 12 Cup races next year, and then 13 each in 2016 and 2017.
As NWI prepares to ramp up its Cup presence, NBCUniversal parent company Comcast has emerged as a contender to take over for them as the NNS’ title sponsor.
Jul 6, 2015, 9:04 PM EDT
Degree of continuity at Coyne, as Mann and Vautier confirmed for next two short ovals.
Jul 6, 2015, 5:00 PM EDT
Scott Hargrove adds two more wins to his record after a one-day sweep of two Porsche races in Canada.
Jul 6, 2015, 4:04 PM EDT
IndyCar, Indy Lights drivers try to guess towns or cheeses in Wisconsin.
Jul 6, 2015, 2:04 PM EDT
The potential ripple effects of Austin Dillon’s catch-fence accident could extend far beyond NASCAR.
Jul 6, 2015, 1:14 PM EDT
Sandell, Dyne make it a double top-five for Bryan Herta Rallysport at MCAS New River.
Jul 6, 2015, 11:19 AM EDT
Leading 1-2 early, Williams was almost trapped, rather than able to seize its moment in Silverstone.
Jul 6, 2015, 10:00 AM EDT
A gamble on intermediate tires backfires for Kimi Raikkonen at Silverstone.
Race Recap: Hamilton sees off early Williams threat and late rain shower to claim third home victory
Jul 6, 2015, 9:00 AM EDT
The British driver sends the home crowd into raptures with his third Silverstone victory.
Jul 6, 2015, 8:30 AM EDT
After the latest Red Bull GRC round, we catch up with NBC Sports Group motorsports analyst Townsend Bell for a special Red Bull GRC installment of “Ten with Townsend.”
Jul 6, 2015, 8:00 AM EDT
Luke Smith gets a little patriotic following his home grand prix, explaining why F1 could stand to be a little more British in its mentality.
NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win
Jul 5, 2015, 9:53 PM EDT
Doug Kalitta (Top Fuel), Jack Beckman (Funny Car), Greg Anderson (Pro Stock) and Karen Stoffer (Pro Stock Motorcycle) took home wins in Sunday’s NHRA race in Norwalk, Ohio.
Jul 5, 2015, 6:00 PM EDT
Block wins at MCAS New River, Round 4 of the Red Bull GRC season.
Jul 5, 2015, 4:00 PM EDT
Before NASCAR resumes on NBC from Daytona, see Red Bull GRC pick up its season from its first race after Daytona, at MCAS New River.
Jul 5, 2015, 3:06 PM EDT
Will Buxton brings you all of the post-race interviews and analysis at Silverstone.
Jul 5, 2015, 2:00 PM EDT
Roberto Merhi and Will Stevens finish 12th and 13th at Manor’s home race.
Jul 5, 2015, 1:30 PM EDT
Brazilian driver forced to settle for fourth place at Silverstone on Sunday.
Jul 5, 2015, 1:00 PM EDT
Issue on the Renault power unit forces Ricciardo out of the race at Silverstone.
Jul 5, 2015, 12:00 PM EDT
Could today have marked Valtteri Bottas’ first victory in Formula 1?
- DiZinno: Daytona fence crash ripple effect could extend to other motorsports 4
- Ten with Townsend: Red Bull GRC 4 races in, post-MCAS New River 0
- Smiling Through the Rain: Silverstone proved that it isn’t all doom and gloom in F1 2
- NHRA: Anderson wins 4th of ’15, Stoffer over Sampey in 3rd all-female final in NHRA history; Kalitta, Beckman also win 2
- Ken Block seizes opportunity, wins Red Bull GRC at MCAS New River 0
- F1 Paddock Pass: British Grand Prix post-race (VIDEO) 0
- Emotional Hamilton tears up on last lap of British GP, thanks fans for support en route to win 1