Aug 29, 2014, 12:30 PM EDT
But it looks like the soon-to-be former sponsor of what’s known as the NASCAR Nationwide Series couldn’t wait to begin its new partnership with NASCAR’s most popular driver.
NWI will be on Earnhardt’s No. 88 Chevy for next weekend’s regular season finale at Richmond International Raceway, and will be previewing his 2015 paint scheme for the occasion.
“Dale is having a season to remember, and Nationwide is excited to launch our new long-term relationship as a primary sponsor this season as he pursues the NASCAR Sprint Cup Series championship,” NWI chief marketing officer Matt Jauchius said in a team release.
“We think fans will like the new look of the No. 88 car when they see it hit the track next week in Richmond.”
Earnhardt worked with NWI to come up with the final livery, which will break cover next Wednesday, Sept. 3, at 1 p.m. ET on Twitter at @Nationwide88.
“I’ve worked with Nationwide for years, but never as a primary sponsor,” Earnhardt said in the same release. “Having them on board with Hendrick Motorsports and the No. 88 team is a big opportunity, and I really appreciate them inviting me to help design the car.
“I’m excited for the fans to see it and look forward to kicking off the relationship at one of my favorite racetracks.”
NWI announced last fall that it was going to drop its title sponsorship of the NNS at the conclusion of this 2014 season, and focus on its partnerships with Cup drivers like Earnhardt, Danica Patrick, and Ricky Stenhouse Jr.
Then this past May, NWI inked a deal with Hendrick to serve as primary sponsor for Earnhardt in 12 Cup races next year, and then 13 each in 2016 and 2017.
As NWI prepares to ramp up its Cup presence, NBCUniversal parent company Comcast has emerged as a contender to take over for them as the NNS’ title sponsor.
Aug 30, 2015, 10:39 PM EDT
It wasn’t the result, but the strength, of Oriol Servia in Justin Wilson’s car this weekend that shown through.
Aug 30, 2015, 10:34 PM EDT
A look at how the championship hopes for the three drivers ended in the GoPro GP of Sonoma.
Aug 30, 2015, 9:49 PM EDT
Dixon pulls off a shocker in Sonoma.
Aug 30, 2015, 9:17 PM EDT
Juan Pablo Montoya blamed the double-points awarded in the season finale for missing out on the IndyCar championship.
Aug 30, 2015, 8:47 PM EDT
Rahal endures disastrous finale at Sonoma, falls from second to fourth after 18th place finish.
Aug 30, 2015, 7:18 PM EDT
Dixon wins race, title in Sonoma in dramatic fashion.
Aug 30, 2015, 6:15 PM EDT
Will Power and Juan Montoya must fight from the back of the field following an accident.
Aug 30, 2015, 5:01 PM EDT
Robin Miller remembers Justin Wilson in this touching tribute.
Aug 30, 2015, 4:00 PM EDT
Webber and the no. 17 Porsche crew claimed their first win at the 6 Hours of Nürburgring on Sunday.
Aug 30, 2015, 3:15 PM EDT
Chevrolet wins its fourth straight INDYCAR Manufacturer’s Championship.
Aug 30, 2015, 3:00 PM EDT
With heavy hearts, IndyCar moves ahead and will crown its champion this afternoon in Sonoma.
Aug 30, 2015, 2:45 PM EDT
Catch up on the Red Bull Global Rallycross season at 3:30 p.m. ET on NBC.
Aug 30, 2015, 2:30 PM EDT
Maldonado keen to make up for his DNF in the Belgian Grand Prix at Monza.
Aug 30, 2015, 2:00 PM EDT
What to watch for ahead of the 16th and final round of the Verizon IndyCar Series season, the GoPro Grand Prix of Sonoma from Sonoma Raceway.
Aug 30, 2015, 1:42 PM EDT
Pole-sitter Will Power claimed the fastest time in the 30-minute session.
Aug 30, 2015, 1:01 PM EDT
Mark Webber, Brendon Hartley and Timo Bernhard claim their first WEC victory since joining forces at the beginning of the 2014 season.
Aug 30, 2015, 12:00 PM EDT
Grosjean sets his sights on repeating his third-place finish in Belgium last weekend.
Aug 30, 2015, 11:00 AM EDT
“If somebody wants to go into Formula 1 and they think that they can do it from one to the next year, I think he shouldn’t try to do it.”
Aug 30, 2015, 10:13 AM EDT
While there’s no shortage of wineries in Napa Valley, few have racing tie-ins, and fewer still get a racing tie-in at Sonoma Raceway – here’s the story of the Trefethen Family Vineyards.
Aug 30, 2015, 10:04 AM EDT
Rossi wins a wet-weather thriller to regain the lead of the MotoGP world championship.
- Double points reverse Montoya’s IndyCar championship hopes (VIDEO) 3
- Scott Dixon captures Sonoma race win and 2015 IndyCar championship (VIDEO) 9
- Robin Miller pays tribute to Justin Wilson (VIDEO) 1
- WATCH LIVE: IndyCar’s championship decided in Sonoma at 1 p.m. PT, 4 ET on NBCSN 1
- What to watch for: IndyCar at Sonoma (4 p.m. ET, NBCSN and Live Extra) 0
- Porsche’s no. 17 car surges to maiden WEC victory in 6 Hours of Nürburgring 2
- Audi boss Ullrich laughs off continual F1 rumors 2