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‘Junior Blue': What Dale Earnhardt Jr.’s 2015 Nationwide-sponsored Sprint Cup car will look like

Sep 3, 2014, 2:45 PM EDT

(Photo courtesy Nationwide Insurance) (Photo courtesy Nationwide Insurance)

Nationwide is officially on Dale Earnhardt Jr.‘s side.

Just a half-hour before NASCAR announced that Comcast’s XFINITY brand in 2015 will replace Nationwide Insurance as the entitlement sponsor for what is now known as the Nationwide Series, the Columbus, Ohio-based insurance company revealed what Earnhardt’s Sprint Cup race car will look like carrying NWI colors.

Those colors — which we’re calling “Junior Blue” — will be heavy on blue and white, similar to the so-called “Petty Blue” on Richard Petty Motorsports’ No. 43 Ford Fusion driven by Aric Almirola.

Nationwide has been the entitlement sponsor for the NNS the last seven seasons. Due to changes in marketing strategy, it elected to let its current contract with NASCAR lapse at the end of this season.

In turn, NWI will become one of Earnhardt’s primary sponsors in the Sprint Cup Series starting in 2015, part of a three-year deal. Nationwide will essentially replace National Guard, which is ending its motorsports sponsorship programs in NASCAR and IndyCar (Graham Rahal) at the end of this season.

MORE: Nationwide Insurance gets early start on Dale Jr. primary sponsorship

Fans will get a sneak preview of sorts of that new sponsorship and the colors in this weekend’s final qualifying race for the Chase for the Sprint Cup at Richmond International Raceway.

Nationwide Insurance will also increase its associate sponsorship presence in 2015 on the cars of Danica Patrick and Ricky Stenhouse Jr.

Follow me @JerryBonkowski

  1. manik56 - Sep 3, 2014 at 5:53 PM

    Nationwide needs to do IndyCar fans a favor and put up some money to sponsor fellow Columbus, Ohio native Graham Rahal too.

  2. techmeister1 - Sep 4, 2014 at 12:42 PM

    Sponsorships are not a charity… Graham Rahal is a good driver and deserves a good sponsor but there are only so many marketing dollars to go around. What sponsors need to do is proper tie-ins with CRASHCAR or Indycar, etc. to give fans a fair discount to get their business. This would provide more revenue and marketing funds. I’d bet the statistics show that race fans have fewer claims then the general populace and thus it would be a win-win for both entities.

  3. wethog66 - Sep 4, 2014 at 1:12 PM

    Nice looking car.

    I do find it interesting that 2 Hendrick cars are sponsored by insurance companies (#5 Farmers and #88 Nationwide) that have their primary colors as blue.

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