Sep 3, 2014, 1:34 PM EDT
To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”
NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.
The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.
“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”
Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.
According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”
“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”
XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.
The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.
Terms of the new agreement were not announced.
Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Sprint Cup team in 2015.
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Sep 22, 2014, 4:15 PM EDT
Coming up today: Highlights and analysis from Joey Logano’s Chase win at Loudon; an interview with Penske president Tim Cindric; Kevin Harvick’s Chase progress; Denny Hamlin’s nightmarish day; 16-year-old Cole Custer’s historic Truck win.
Sep 22, 2014, 3:55 PM EDT
The former CART and F1 driver’s incredible story is spotlighted in a special clip that previews a new film regarding BMW’s legacy in touring car racing.
Sep 22, 2014, 3:30 PM EDT
Wally Dallenbach Jr. to make competitive return to driving in Trans-Am, starting next month.
Sep 22, 2014, 3:00 PM EDT
Eric Boullier indicates that he feels Red Bull breached the FIA’s new radio ban with its messages to Daniel Ricciardo during Sunday’s race.
Sep 22, 2014, 2:30 PM EDT
Mark Webber enjoys his return to Austin in FIA WEC, even if the result in his No. 20 Porsche goes begging.
Sep 22, 2014, 1:30 PM EDT
The clash of the titans has gone Team Penske’s way so far. But next weekend’s race at Dover could see the tide turn in favor of Hendrick Motorsports.
Sep 22, 2014, 1:00 PM EDT
Andre Lotterer reflects on the openness of FIA WEC and Super Formula compared to his one-off Grand Prix appearance in Belgium.
Sep 22, 2014, 12:00 PM EDT
The FIA WEC headed to Texas this weekend. Here are some thoughts on how it went down.
Sep 22, 2014, 11:15 AM EDT
Both the TUDOR Championship and Continental Tire SportsCar Challenge put on a show in Austin this weekend.
Sep 22, 2014, 10:21 AM EDT
Audi 1-2 leads FIA WEC winners at COTA.
Sep 22, 2014, 10:00 AM EDT
Reliability woes have left Nico Rosberg reeling. If he doesn’t respond at Suzuka, it could be game over.
Sep 22, 2014, 9:00 AM EDT
German driver does well to keep his anger in check in his post-race video blog.
Sep 22, 2014, 8:00 AM EDT
Vijay Mallya delighted as Force India makes 2014 its most successful season since entering F1 back in 2008.
Sep 22, 2014, 7:00 AM EDT
Lewis Hamilton has put himself back in control of the 2014 F1 world championship after a great win in Singapore as teammate Nico Rosberg retired.
Sep 21, 2014, 8:43 PM EDT
Millen scores his second win of 2014, while YouTube icon Block takes an 18-point lead in the championship with two races left in the season.
Sep 21, 2014, 7:51 PM EDT
Tony Schumacher (Top Fuel), Courtney Force (Funny Car), Dave Connolly (Pro Stock) and Andrew Hines (Pro Stock Motorcycle) were the winners in Sunday’s final rounds of the NHRA FallNationals in Ennis, Texas.
Sep 21, 2014, 7:00 PM EDT
The talented rookie continues to duel with the Chasers at New Hampshire before finishing second to Joey Logano.
Sep 21, 2014, 6:36 PM EDT
As the Chase for the Sprint Cup moves to Dover for next Sunday’s third race of the playoffs, nine drivers will be fighting elimination by vying for five advancement spots there.
Sep 21, 2014, 6:09 PM EDT
Brad Keselowski started from the pole, led the second-most number of laps in the race (78), overcame a late wreck and still almost won Sunday’s Sylvania 300 at New Hampshire Motor Speedway.
Sep 21, 2014, 5:49 PM EDT
Prior to last week’s opening race of the Chase for the Sprint Cup, Kevin Harvick said it would take wins and uncanny consistency to advance to the final four, winner-take-all battle in the season-ending race at Homestead.
Video from NASCAR America
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- Rosberg reflects on a tough day in Singapore (VIDEO) 2
- Reports: 2015 Sprint Cup rules package expected to be released on Tuesday 2
- Hamilton rules in Singapore to re-take championship lead as Rosberg retires 1
- Rosberg forced to retire in Singapore after electrical glitch 2