Skip to content

So long, Nationwide Series — Hello, XFINITY Series for NASCAR’s junior league starting in 2015

Sep 3, 2014, 1:34 PM EDT

xfinity-Logo

To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”

NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.

The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.

According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.

The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.

Terms of the new agreement were not announced.

Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Sprint Cup team in 2015.

Follow me @JerryBonkowski

Latest Posts
  1. Ryan: Juan Pablo Montoya comes full circle at Indianapolis

    May 24, 2015, 7:47 PM EDT

    150524-Juan-Pablo-Montoya Getty Images

    In his second win at the Brickyard, the Team Penske driver delivered a performance that embodies his style.

  2. Rahal once again leads Honda’s charge, banking another top-five in Indy 500

    May 24, 2015, 7:24 PM EDT

    RahalIMSp5 Getty Images

    Once again in 2015, it’s Graham Rahal and Rahal Letterman Lanigan Racing best of Honda’s brigade.

  3. Dixon leads most laps in Indy 500, 84, but ends unrepresentative fourth

    May 24, 2015, 7:12 PM EDT

    DixonIMSStop Getty Images

    A good, but not great day, occurs for Indianapolis 500 polesitter Scott Dixon.

  4. Kimball seizes his opportunity, ends third in Indy 500

    May 24, 2015, 6:30 PM EDT

    CK*3 Getty Images

    Kimball drives from 14th to third, a career-best in the Indianapolis 500.

  5. Montoya’s Indy 500 win extends his IndyCar points lead

    May 24, 2015, 5:30 PM EDT

    150524-Montoya Getty Images

    Montoya extends IndyCar points lead after Indianapolis 500.

  6. Power: “Anywhere else I’d be happy with second. Here, it sucks”

    May 24, 2015, 5:11 PM EDT

    PowerP2 Getty Images

    Power does what he needs in the Indianapolis 500, but comes up short at the finish.

  7. Montoya rallies for second Indianapolis 500 victory (VIDEO)

    May 24, 2015, 3:38 PM EDT

    JPMmilk15 Getty Images

    Montoya completes comeback and wins Indianapolis 500.

  8. Williams endures a “race to forget” in Monaco

    May 24, 2015, 3:30 PM EDT

    (From L) Williams Martini Racing's Brazilian driver Felipe Massa, Lotus F1 Team's French driver  Romain Grosjean and  Williams Martini Racing's Finnish driver Valtteri Bottas at the Monaco street circuit in Monte-Carlo on May 24, 2015, during the Monaco Formula One Grand Prix. AFP PHOTO / POOL / BORIS HORVAT        (Photo credit should read BORIS HORVAT/AFP/Getty Images) Getty Images

    For the first time since the 2013 Brazilian Grand Prix, Williams fails to score any points as Bottas and Massa struggle to P14 and P15.

  9. Verstappen “feeling fine” after heavy crash (VIDEO)

    May 24, 2015, 2:30 PM EDT

    Verstappen 245 Getty Images

    17-year-old crashes hard in the final stages of the Monaco Grand Prix on Sunday.

  10. Dale Coyne Racing crew member injured in frightening pit-lane crash (VIDEO)

    May 24, 2015, 2:28 PM EDT

    Photo: INDYCAR Photo: INDYCAR

    Collision in the pits involves three Dale Coyne Racing cars.

  11. Castroneves leads Indy 500 at halfway mark under third round of pit stops

    May 24, 2015, 1:59 PM EDT

    Roger Penske, Helio Castroneves Roger Penske, Helio Castroneves

    Castroneves leads at Lap 100, but Indy 500 thus far dominated by Dixon, Kanaan and Pagenaud.

  12. Mercedes boss Toto Wolff apologizes to Hamilton

    May 24, 2015, 1:30 PM EDT

    Mercedes AMG Petronas F1 Team's British driver Lewis Hamilton drives at the Monaco street circuit in Monte-Carlo on May 24, 2015, during the Monaco Formula One Grand Prix. AFP PHOTO / ANDREJ ISAKOVIC        (Photo credit should read ANDREJ ISAKOVIC/AFP/Getty Images) Getty Images

    An error on the pit wall cost Hamilton a near-certain victory in Sunday’s Monaco Grand Prix.

  13. Hamilton: Impossible to express how I feel after Monaco defeat

    May 24, 2015, 1:00 PM EDT

    Mercedes AMG Petronas F1 Team's British driver Lewis Hamilton reacts after taking third place  on the podium after the Monaco Formula One Grand Prix on May 24, 2015, at the Monaco street circuit in Monte-Carlo. AFP PHOTO / BORIS HORVAT        (Photo credit should read BORIS HORVAT/AFP/Getty Images) Getty Images

    British driver gutted to lose the Monaco Grand Prix following an error by Mercedes on the pit wall.

  14. Karam, Daly out before first lap complete after separate problems in Indy 500

    May 24, 2015, 12:46 PM EDT

    Photo: INDYCAR Photo: INDYCAR

    Karam and Daly – two of America’s young hopes – out of Indy 500, while Sato, Briscoe and Tagliani also have issues.

  15. Perez hails “very important” result with P7 in Monaco

    May 24, 2015, 12:30 PM EDT

    Sahara Force India F1 Team's Mexican driver Sergio Perez  during the qualifying session at the Monaco street circuit in Monte-Carlo on May 23, 2015, ahead of the Monaco Formula One Grand Prix. AFP PHOTO / PHILIPPE DESMAZES        (Photo credit should read PHILIPPE DESMAZES/AFP/Getty Images) Getty Images

    Force India strikes back in Monaco with Perez finishing seventh.

  16. Vettel: Ferrari there when it mattered to cash in on Mercedes’ mistake

    May 24, 2015, 11:43 AM EDT

    MONTE-CARLO, MONACO - MAY 24:  Sebastian Vettel of Germany and Ferrari celebrates on the podium after finishing second during the Monaco Formula One Grand Prix at Circuit de Monaco on May 24, 2015 in Monte-Carlo, Monaco.  (Photo by Paul Gilham/Getty Images) Getty Images

    After running in third for the majority of the Monaco Grand Prix, Sebastian Vettel managed to move up to second place thanks to Mercedes’ error with Hamilton in the pits.