Sep 3, 2014, 1:34 PM EDT
To paraphrase action hero Buzz Lightyear, for NASCAR’s junior racing series, it’ll be “To XFINITY … and beyond.”
NASCAR announced a historic agreement Wednesday afternoon, revealing Comcast’s XFINITY TV and high-speed internet service will become the new title rights sponsor for what is currently known as the NASCAR Nationwide Series.
The NASCAR XFINITY Series will replace the Nationwide Series starting in 2015. The company and NASCAR have reached a 10-year joint agreement, which was announced during a Wednesday afternoon press conference at the NASCAR Hall of Fame.
“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”
Comcast is the parent company of NBC, which will begin televising NASCAR Sprint Cup and XFINITY races in July 2015.
According to a press release issued by NASCAR, “XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.”
“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”
XFINITY becomes only the third sponsor of NASCAR’s so-called development series, which carries the moniker “Where Names Are Made.” The previous two sponsors of the series have been Nationwide Insurance for the past seven seasons, and Anheuser-Busch’s Busch beer brand (26 years) since the series came into existence 33 years ago.
The 10-year duration matches the longest single series entitlement sponsorship pact in NASCAR history, the sanctioning body announced.
Terms of the new agreement were not announced.
Meanwhile, Nationwide Insurance, which in addition to series entitlement sponsor is also the official auto, home, life and business insurance partner of NASCAR, will remain in the sport, but will scale back to become a primary sponsor for Dale Earnhardt Jr.‘s No. 88 Sprint Cup team in 2015.
Follow me @JerryBonkowski
May 25, 2015, 1:04 AM EDT
Sunday’s winners of the NHRA Kansas Nationals were Jack Beckman (Funny Car), Richie Crampton (Top Fuel) and Erica Enders-Stevens (Pro Stock).
May 24, 2015, 8:42 PM EDT
Video recap of Montoya’s win at Indianapolis 500.
May 24, 2015, 7:47 PM EDT
In his second win at the Brickyard, the Team Penske driver delivered a performance that embodies his style.
May 24, 2015, 7:31 PM EDT
The latest Paddock Pass is now online.
May 24, 2015, 7:24 PM EDT
Once again in 2015, it’s Graham Rahal and Rahal Letterman Lanigan Racing best of Honda’s brigade.
May 24, 2015, 7:12 PM EDT
A good, but not great day, occurs for Indianapolis 500 polesitter Scott Dixon.
May 24, 2015, 6:30 PM EDT
Kimball drives from 14th to third, a career-best in the Indianapolis 500.
May 24, 2015, 5:30 PM EDT
Montoya extends IndyCar points lead after Indianapolis 500.
May 24, 2015, 5:11 PM EDT
Power does what he needs in the Indianapolis 500, but comes up short at the finish.
May 24, 2015, 3:38 PM EDT
Montoya completes comeback and wins Indianapolis 500.
May 24, 2015, 3:30 PM EDT
For the first time since the 2013 Brazilian Grand Prix, Williams fails to score any points as Bottas and Massa struggle to P14 and P15.
May 24, 2015, 3:16 PM EDT
Big wreck in the final 25 laps.
May 24, 2015, 2:30 PM EDT
17-year-old crashes hard in the final stages of the Monaco Grand Prix on Sunday.
May 24, 2015, 2:28 PM EDT
Collision in the pits involves three Dale Coyne Racing cars.
May 24, 2015, 1:59 PM EDT
Castroneves leads at Lap 100, but Indy 500 thus far dominated by Dixon, Kanaan and Pagenaud.
May 24, 2015, 1:30 PM EDT
An error on the pit wall cost Hamilton a near-certain victory in Sunday’s Monaco Grand Prix.
May 24, 2015, 1:00 PM EDT
British driver gutted to lose the Monaco Grand Prix following an error by Mercedes on the pit wall.
May 24, 2015, 12:46 PM EDT
Karam and Daly – two of America’s young hopes – out of Indy 500, while Sato, Briscoe and Tagliani also have issues.
May 24, 2015, 12:30 PM EDT
Force India strikes back in Monaco with Perez finishing seventh.
May 24, 2015, 11:43 AM EDT
After running in third for the majority of the Monaco Grand Prix, Sebastian Vettel managed to move up to second place thanks to Mercedes’ error with Hamilton in the pits.
- NHRA: Beckman blazes to second Funny Car win of season at Kansas; Crampton, Enders-Stevens also win 0
- Ryan: Juan Pablo Montoya comes full circle at Indianapolis 1
- F1 Paddock Pass: Monaco Grand Prix post-race (VIDEO) 2
- Montoya rallies for second Indianapolis 500 victory (VIDEO) 6
- Hamilton: Impossible to express how I feel after Monaco defeat 4
- Rosberg lucks in to third straight Monaco GP win after Mercedes’ mistake costs Hamilton victory 52
- 2015 Indy 500 driver-by-driver one-liners 0